• Campaign execution: Plan, launch, and optimize integrated marketing campaigns aligned with company growth goals, from concept through performance analysis. • Content creation: Write blog posts, articles, email campaigns, social media copy, and lead magnets that drive organic traffic and position CRAFTSMAN+ as a thought leader in ad tech and creative technology. • Sales enablement: Develop case studies, one-pagers, pitch collateral, and campaign materials that help close deals and generate new leads. • Email marketing: Build and manage nurture sequences end-to-end — writing the copy, segmenting audiences, scheduling sends, and analyzing results. • Website & SEO: Manage and maintain the company website — updating content, improving SEO, and ensuring everything stays current and on-brand. • Performance & analytics: Track, analyze, and report on campaign performance. Identify insights, spot opportunities, and recommend what to double down on (or cut).

Job Title: Marketing Coordinator Position Type: Full-Time, Remote Working Hours: U.S. Hours About the Role We are seeking a highly organized and tech-savvy Marketing Coordinator to support and execute day-to-day marketing operations while working closely with leadership. This role is ideal for someone who blends strong operational discipline with hands-on marketing execution and enjoys owning systems, content, and digital initiatives. You will play a central role in managing content workflows, executing LinkedIn-focused marketing strategies, supporting executive operations, and leveraging modern tools and technologies to drive engagement and lead generation. This position requires structure, initiative, and the ability to move projects forward independently in a fast-paced, remote environment. Responsibilities Executive Support & Operations - Provide high-level administrative support to leadership, including calendar management, inbox organization, and task prioritization. - Set up and manage daily, weekly, and monthly meetings aligned with business goals and the founders’ vision. - Ensure smooth operational workflows to support ongoing marketing and leadership initiatives. Content Management & Organization - Maintain a centralized and well-organized content library for efficient repurposing of marketing assets. - Collaborate with internal stakeholders to ensure consistency in messaging across all marketing efforts. Marketing Execution & Digital Strategy - Implement and track marketing initiatives across LinkedIn and other digital platforms. - Monitor outreach performance and apply insights to continuously refine marketing strategies. - Support engagement and lead-generation efforts through structured digital campaigns. Tools, Technology & Automation - Use Go High Level and LinkedIn Sales Navigator to support outreach, engagement, and lead management. - Build polished surveys and application forms using Typeform or Jotform to collect audience and customer insights. - Leverage AI tools and modern marketing technologies to improve efficiency and performance. Research & Video Content Development - Conduct market research to inform positioning, messaging, and campaign direction. - Develop compelling video content that clearly communicates WomenThink’s mission and engages the target audience. What Makes You a Perfect Fit - You are highly organized, detail-oriented, and comfortable managing multiple priorities. - You combine operational discipline with creative marketing execution. - You take initiative and are confident driving projects forward independently. - You are tech-savvy and enjoy working with modern tools, systems, and AI-driven solutions. - You communicate clearly and collaborate effectively in a remote team environment. Required Experience & Skills - Bachelor’s degree in Marketing, Business Administration, or a related field (preferred). - 4+ years of experience in operations, executive assistance, and marketing support roles. - Proven experience implementing and supporting marketing initiatives. - Proficiency in Go High Level, LinkedIn Sales Navigator, and Typeform or Jotform. - Strong written and verbal communication skills. - Excellent organizational skills with the ability to prioritize and manage competing tasks. Ideal Experience & Skills - Experience supporting founders or senior leadership in a fast-moving business. - Familiarity with AI tools used in marketing, content, or operations. - Background in digital marketing, content coordination, or growth-focused teams. What Does a Typical Day Look Like ?A Marketing Coordinator’s day is centered on execution, organization, and continuous improvement. You will: - Support leadership with scheduling, inbox management, and operational priorities. - Manage and organize marketing content for efficient reuse and distribution. - Execute and monitor LinkedIn and digital marketing initiatives. - Build surveys, applications, and workflows using marketing and automation tools. - Conduct research and contribute ideas to strengthen campaigns and messaging. - Collaborate with the team to ensure alignment across marketing and operational efforts. In short: You keep marketing operations running smoothly while helping WomenThink execute impactful, tech-driven marketing strategies that support growth and empowerment.Key Metrics for Success (KPIs) - Timely execution of marketing initiatives and campaigns - Consistent organization and upkeep of content libraries - Engagement and performance improvements across LinkedIn and digital platforms - Accuracy and reliability in executive and operational support - Adoption and effective use of marketing and automation tools Interview Process - Initial Screening Call - Interview with Pavago Recruiter - Client Interview - Offer & Onboarding #LI-AG1

Drive enterprise field marketing strategy to generate pipeline and revenue, execute impactful events, and expand into new verticals while collaborating closely with sales to enhance engagement and accelerate deals.

Partnerships and professional associations are a primary growth engine for Actionstep. Current run-rate is the floor, not the ceiling — but it will not grow without dedicated ownership. This role exists to take the channel from a high-performing but loosely structured revenue source to a repeatable, scalable growth engine.  You will build the co-marketing infrastructure, partner enablement systems, and attribution frameworks that turn our partner and association network into a force multiplier — one that operates across North America, the UK, and Australia/New Zealand. You will work in close alignment with the Chief Alliances Officer and serve as the marketing counterpart to the alliances org, building what the channel needs to generate, qualify, and close mid-market pipeline.    CORE RESPONSIBILITIES  - Partner Ecosystem Architecture: In close partnership with the CAO and Alliances team, build and maintain a tiered partner model that concentrates resources on the highest-yield relationships — prioritizing strategic mid-market consultants, implementation partners, technology integrators , and professional associations (ALA, ILTA, ABA). Define what "active" means at each tier and create the activation criteria that move partners between tiers.  - Co-Marketing Infrastructure: Develop standardized co-marketing frameworks, campaign toolkits, and campaigns-in-a-box that allow partners to generate demand within their own networks with minimal friction and consistent messaging. Build the MDF program from the ground up — criteria, allocation logic, co-investment requirements, and direct ROI tracking at the opportunity level.  - Internal Partner Manager Enablement: Train and equip the CAO's partner managers to have marketing conversations with partners. Build the internal playbook, messaging guides, and objection-handling tools the alliances team needs to position co-marketing opportunities, set expectations, and hold partners accountable to activation milestones.  - Partner-Facing Enablement: Develop and own the partner enablement program, ensuring implementation consultants and association influencers are fluent in the Actionstep mid-market narrative and can carry it independently. Partners should be able to close the credibility gap in conversations where we are not in the room.  - Pipeline Attribution and Reporting: Work with Marketing Operations and the CRO's team to build clean attribution for partner-sourced and partner-influenced pipeline. Define shared definitions for partner-sourced vs. partner-influenced. Build the cadence for reporting to the CMO and CAO, including the metrics used at QBR and board-level reviews.