Drive enterprise field marketing strategy to generate pipeline and revenue, execute impactful events, and expand into new verticals while collaborating closely with sales to enhance engagement and accelerate deals.

Partnerships and professional associations are a primary growth engine for Actionstep. Current run-rate is the floor, not the ceiling — but it will not grow without dedicated ownership. This role exists to take the channel from a high-performing but loosely structured revenue source to a repeatable, scalable growth engine.  You will build the co-marketing infrastructure, partner enablement systems, and attribution frameworks that turn our partner and association network into a force multiplier — one that operates across North America, the UK, and Australia/New Zealand. You will work in close alignment with the Chief Alliances Officer and serve as the marketing counterpart to the alliances org, building what the channel needs to generate, qualify, and close mid-market pipeline.    CORE RESPONSIBILITIES  - Partner Ecosystem Architecture: In close partnership with the CAO and Alliances team, build and maintain a tiered partner model that concentrates resources on the highest-yield relationships — prioritizing strategic mid-market consultants, implementation partners, technology integrators , and professional associations (ALA, ILTA, ABA). Define what "active" means at each tier and create the activation criteria that move partners between tiers.  - Co-Marketing Infrastructure: Develop standardized co-marketing frameworks, campaign toolkits, and campaigns-in-a-box that allow partners to generate demand within their own networks with minimal friction and consistent messaging. Build the MDF program from the ground up — criteria, allocation logic, co-investment requirements, and direct ROI tracking at the opportunity level.  - Internal Partner Manager Enablement: Train and equip the CAO's partner managers to have marketing conversations with partners. Build the internal playbook, messaging guides, and objection-handling tools the alliances team needs to position co-marketing opportunities, set expectations, and hold partners accountable to activation milestones.  - Partner-Facing Enablement: Develop and own the partner enablement program, ensuring implementation consultants and association influencers are fluent in the Actionstep mid-market narrative and can carry it independently. Partners should be able to close the credibility gap in conversations where we are not in the room.  - Pipeline Attribution and Reporting: Work with Marketing Operations and the CRO's team to build clean attribution for partner-sourced and partner-influenced pipeline. Define shared definitions for partner-sourced vs. partner-influenced. Build the cadence for reporting to the CMO and CAO, including the metrics used at QBR and board-level reviews.

• Plan, build, and execute scalable, integrated partner marketing campaigns with U.S. and Canada national partners to drive pipeline. • Own campaigns end-to-end, including ideation, content development, cross‑functional project management, launch, and post‑campaign performance analysis to deliver against pipeline, revenue, and ROI goals. • Collaborate with the sales and partner sales teams to align campaigns with target accounts and support opportunity acceleration. • Serve as the primary marketing point of contact for assigned strategic partners, owning day‑to‑day engagement, responding to partner inquiries, and proactively identifying co‑marketing opportunities that drive mutual growth • Develop and maintain trusted relationships with senior partner stakeholders, enabling tight alignment on go‑to‑market priorities, campaign strategy, and joint value propositions • Define, track, and optimize key performance indicators (KPIs) to measure the effectiveness of partner marketing programs; regularly communicate insights, results, and recommendations to internal and partner stakeholders • Own and manage partner marketing budgets (MDF/BDF), ensuring disciplined investment, efficient execution, and clear, data‑backed demonstration of return on investment • Act as the primary marketing liaison for our US and Canada distribution partner, identifying and executing integrated programs that support national partner priorities and drive measurable business outcomes

Job Description Summary The Regional Field Marketing Manager will localize and activate brand strategy, enable regional sales teams, and execute educational and demand-generation programs across their assigned region. This individual will serve as a bridge between national marketing and field execution, ensuring commercial excellence and agility in the rapidly evolving cardiology molecular imaging market. They will be a key player in creating clinical persuasion and referring physician demand in support of the imager sales teams. Job Description Key Responsibilities: - Translate national marketing and brand strategies into executable regional/local plans that drive product adoption, by focusing on the clinical benefits and utility of cardiac PET. This role focuses on growing cardiac PET referrals, supporting site activations, and growing utilization within assigned region. - Collaborate with regional sales directors and CPAMs to co-develop regional and localized marketing in-field demand generation activities and support the territory plans - Identify, develop, and maintain a deep understanding of the Cardiology Network in territory referring mapping and patient flows. - Execute and manage regional demand and clinical education marketing programs, including but not limited to referral development campaigns and cardiology in-person and digital outreach, clinical cardiology grand rounds and other cardiology educational events/speaker presentations in collaboration with regional advocacy team. - Support referrer site activations by delivering field materials, referral kits and training resources for cardiology referring physician offices. - Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, referral development programs, educational programing that address clinical understanding and key clinical barriers or enablers. - Partner with sales leadership to develop territory specific go to market plans and customer activation activities ensuring aligned goals, messaging and resource allocation. - Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician cardiac PET knowledge growth, and site conversion metrics. - Collaborate with Marketing Franchise team and Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing assess and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights. - Integrate clinical “voice of field” into brand and GTM strategy through compliant and structured field intelligence reporting and active participation in brand and strategic planning, QBRs and launch team meetings - Ensure Regulatory, Legal and Compliance stakeholder alignment for all field marketing activities including content, programs, local shows, clinical education meetings, peer-to-peer meetings and community engagements. - Coordinate presence at key regional and local events in collaboration with events and franchise teams ensuring marketing strategies are being supported locally. - Cross-Functional Collaboration: - Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies to maintain appropriate separation of duties. - Will own regional level metrics for referrer activities, educations activities and demand generation goals. Key Capabilities: - Strong sales and marketing expertise in pharmaceutical diagnostics or MedTech supporting therapeutic enterprise-scale program activation - Deep knowledge of B2B2C healthcare models, preferably with experience in radiology, cardiology or relevant MedTech or diagnostic categories - Strong sense for customer familiarity and a willingness to spend time in the field and translate voice of field and customer into strategic programming - Strong sales coaching background with a focus on consistently high performance in a positive culture - Ability to manage competing priorities for a complex team - ROMS and ROI for marketing events, market activation and demand generation - Strong analytical and communication skills with cardiology stakeholders - Basic understanding of insurance coverage and reimbursement processes for pharmaceutical products Qualifications: - Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred. - 10+ years of pharmaceutical marketing experience, including product launch and brand management. - Experience launching complex pharmaceutical diagnostics or MedTech, or capital/clinical programs in provider settings. - Proven leadership experience in managing teams and cross-functional collaboration. - Strong strategic thinking, financial acumen, and excellent communication skills. - Ability to manage complex projects with multiple stakeholders in a fast-paced environment. - Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility. - Willingness to travel 50% of the time in field and with customers and running regional/local events. This role will be responsible for covering the Florida territory We will not sponsor individuals for employment visas, now or in the future, for this job opening. Additional Information GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees. Relocation Assistance Provided: No