• Land and tailor global campaigns to acquire and nurture Velocity prospects at scale through digital content, paid media, content syndication, digital events, targeted nurture programs, etc • Build region-specific marketing activations with channel leads to unlock local opportunities for SMB and mid-market audiences • Partner with regional performance media experts to acquire and re-engage AMER Velocity prospects and customers through a broad mix of paid media tactics • Collaborate with partner marketing to build and scale the through-partner demand generation strategy for Velocity companies — a critical and growing channel for this segment • Build a cross-GTM coalition including Global Marketing, Regional Sales, Sales Development, and Sales Operations to jointly grow the Velocity pipeline • Own key business and revenue metrics for the Velocity segment across the sales funnel — investigating conversion, lead quality, channel mix effectiveness, and pipeline health • Partner cross-functionally to define regional requirements as Stripe refines marketing capabilities, MarTech stack, and lead management for scaled motions • Identify innovative new ways to reach and engage Velocity users — there is broad leeway in this role to pursue creative marketing ideas • Be a thought leader representing the Americas as Stripe grows its Velocity go-to-market across campaigns and broader strategy

• Oversee the strategy and execution of Google Ads and other paid media platforms (e.g., LinkedIn Ads, Facebook Ads for B2B targeting) to meet CPL, CPA, and ROAS targets. • Conduct ongoing keyword research, audience segmentation, ad copy testing, and bidding optimization to maximize performance and efficiency, with a strong focus on B2B lead quality. • Manage a significant paid media budget, ensuring optimal allocation across campaigns and channels to maximize ROI. • Execute multi-channel campaigns across channels, ensuring alignment with sales objectives. • Manage the entire lead lifecycle, from initial awareness and lead capture to nurturing and handover to the sales team, focusing on lead quality and conversion velocity. • Contribute to performance reporting and translate data into actionable campaign improvements. • Implement rigorous A/B testing and experimentation frameworks across channels (ads, landing pages, email nurture sequences) to optimize conversion rates and improve key metrics. • Collaborate closely with the Sales team to ensure lead quality, optimize lead qualification processes, and improve sales-marketing alignment.

• Own paid media strategy for existing Enterprise accounts, aligned to GTM priorities • Translate campaign goals and account segments into channel plans • Build and optimize audiences across named accounts, ABM segments, intent signals, and engagement-based retargeting pools; implement suppression logic where appropriate • Execute and optimize campaigns across LinkedIn Campaign Manager, Google Ads, and Demandbase, including setup, QA, targeting, pacing, and ongoing optimization • Own budget pacing and allocation decisions; proactively reallocate spend based on performance insights and shifting business priorities • Enable tracking integrity for paid programs, including UTM standards, platform pixels, conversion actions, and event tracking • Build and maintain dashboards that connect paid activity to enterprise account outcomes • Create quarterly and annual forecasts to support budget planning and requests for increased investment • Partner closely with Sr. Marketing Campaign Managers to align paid strategy and execution to campaign objectives.

• Run and optimize multi-channel demand gen campaigns (paid, email, organic) that contribute directly to qualified pipeline. • Manage HubSpot end-to-end: workflows, lifecycle stages, lead routing, campaign attribution, and reporting dashboards. • Build and optimize landing pages, conversion flows, and nurture sequences — including segmentation, A/B testing, and deliverability. • Run LinkedIn campaigns via Campaign Manager and manage organic LinkedIn presence (company page, scheduling, performance analysis). • Write clear briefs, give actionable feedback, and manage multiple creative workstreams simultaneously — gated content, blog posts, ad copy, and video. • Perform leads QA across the funnel, identifying where leads get lost and ensuring marketing and sales stay aligned on a single source of truth.