• Set the standard for media strategy and execution • Run the Paid Media practice like a P&L owner • Recruit, grow, and manage a high-performing team • Be the senior strategic partner to client executives • Drive growth through pitches, packaging, and disciplined qualification • Willing to do the work (player/coach) • Integrate paid with CRO + creative to create compounding impact • Own measurement and decision-quality rights • Build a repeatable cross-functional delivery system

FourFront’s paid advertising business has grown quickly—and so has the complexity of our client work. We manage sophisticated, high-spend accounts across multiple platforms, support demanding clients who care deeply about outcomes, and operate in an environment where strategy, responsiveness, and clarity matter as much as execution. We’re hiring a Paid Advertising Lead to take ownership of this function. This is a senior, hands-on role for someone who can confidently lead paid advertising strategy, oversee execution across platforms, manage and hold freelancers accountable, and represent FourFront with credibility and calm in front of clients. You will run some accounts directly and serve as the strategic authority across others. If you enjoy fixing messy systems, raising standards, and helping clients understand what’s working, what’s not, and what to do next, this role may be a great fit. What You’ll Do Own Paid Advertising Strategy & Performance - Lead paid advertising strategy across platforms including Google Ads, Microsoft/Bing Ads, Meta, YouTube, and Spotify - Build campaigns from scratch, take over and optimize existing accounts, and audit/fix inherited issues - Analyze performance data to identify insights, diagnose problems, and recommend strategic changes - Forecast budgets and expected outcomes; manage pacing and efficiency - Stay current on platform changes and emerging opportunities, including new advertising channels Lead Client Communication & Reporting - Serve as the paid advertising expert on client calls - Lead reporting conversations that go beyond numbers to explain why performance changed and what comes next - Confidently answer client questions in real time, using data to support recommendations - Communicate clearly and concisely—without rambling, deflecting, or hiding behind metrics - Build trust with clients who are curious, sophisticated, and sometimes under pressure Oversee Freelancers & Execution Quality - Manage and oversee freelance paid media specialists across platforms - Set clear expectations for responsiveness, quality, and deliverables - Review work, provide feedback, and hold freelancers accountable while maintaining productive relationships - Identify, vet, onboard, and manage new freelancers as needed - Ensure consistency in execution, reporting, and client experience across accounts Collaborate Across Channels & Partners - Work closely with FourFront’s SEO teams to ensure paid advertising efforts align with broader digital strategy and business goals - Partner with internal teams and freelancers to ensure insights, reporting, and initiatives feel connected and not siloed - Use cross-channel data and insights to inform paid strategy and help clients understand how paid advertising supports and amplifies other marketing efforts - Contribute to a cohesive client experience where recommendations across channels reinforce one another Improve Systems & Scale the Function - Help refine processes, templates, and standards for campaign management and reporting - Partner with Project Managers and Analytics to improve visibility into performance - Contribute to the evolution of FourFront’s paid advertising approach and differentiation - Support long-term growth of the paid advertising service, including potential future in-house expansion

- Own and scale performance across Google Ads (Search, Performance Max, Discovery) and Meta Ads for Web subscription products - Manage and optimize 8-figure monthly budgets, ensuring efficiency, scalability, and profitability - Drive acquisition with a strong focus on LTV, CAC, payback and cohort performance, not just short-term CPA - Design and run experimentation roadmaps across channels, creatives, audiences, and bidding strategies - Collaborate closely with Creative teams to build and iterate high-impact creative testing loops - Work with Product and Lifecycle teams to improve onboarding, conversion, retention and renewal flows - Analyze performance at a granular level and translate insights into clear, actionable decisionsco - Contribute to the launch and scaling of new acquisition channels (e.g. TikTok, Reddit, new discovery formats) as part of a cross-channel strategy - Act as a senior contributor within the team, helping raise the bar in execution, thinking and best practices

• Support for spend management of Meta campaigns across multiple international markets (e.g., Italy (IT), France (FR), Switzerland (CH), Netherlands (NL)) • Monitoring of relevant KPIs and support with optimization measures • Analysis of creative performance across different countries • Support in identifying top performers and deriving learnings • Input on landing pages regarding content, structure and conversion optimization • Collaboration with internal teams to improve the overall marketing funnel • Assistance with managing and growing our TikTok channel • Participation in testing new performance channels such as Pinterest and Outbrain