• Planning, implementing, and managing campaigns across Google Ads and Meta Ads. • Balancing time between deep work on ad accounts and active consulting with clients. • Utilizing AI tools to streamline campaign management and generate ad copy. • Transforming complex data into actionable insights for clients. • Creating tailor-made budget optimization strategies for clients.

- Plan, execute, and optimise multi-channel PPC campaigns (Google, Meta, TikTok, etc.) - Conduct thorough keyword research and audience targeting to maximize reach and relevance - Develop ad copy, creative briefs, and A/B testing strategies - Monitor and report on KPIs, including CTR, CPA, ROAS, and conversion rates - Use analytics tools (Google Analytics, Meta Pixel, etc.) to track user behavior and funnel performance - Collaborate with content, design, and sales teams to align paid strategy with brand goals - Stay updated on platform changes, media buying trends, and algorithm shifts

• Lead demand strategy across active capital raises and RAD Intel + portfolio inbound programs • Guide TOFU acquisition for both new investors and new buyers, plus retargeting and lifecycle across both funnels • Set and manage performance expectations across raises and inbound tied to ROAS, pacing, conversion quality, and lead quality • Partner with Investor Relations and brand leaders on segmentation, messaging, and conversion strategy across investor and customer journeys • Lead inbound demand and demo-generation programs for RAD Intel and portfolio companies, from landing pages to conversion flows • Align audiences, messaging, creators, and conversion paths across raise campaigns and brand inbound programs • Guide Meta and Google planning, execution, and optimization across capital raise acquisition and brand/portfolio inbound through agency partners • Lead affiliate and partner demand programs that support both investor acquisition and brand/portfolio lead generation • Lead publisher media strategy and AV negotiations across financial, business, and news outlets to drive both raises and brand inbound • Establish testing frameworks across creative, offers, landing pages, and creator/content inputs, applying learnings across raises and inbound • Coordinate internal contributors, agencies, and affiliates under shared standards across investor and customer demand programs • Establish clear expectations for pacing, reporting, creative testing, and attribution across raises and brand/portfolio inbound • Partner with leadership to evolve the in-house demand function to support both capital raises and portfolio growth over time • Mentor and develop internal demand talent to execute across investor acquisition and brand/portfolio inbound at scale

• Develop and execute a comprehensive demand generation strategy that drives qualified pipeline across all segments. • Lead campaign design and execution, ensuring alignment with growth priorities and sales objectives. • Implement and optimize lead flow management processes to maximize conversion rates and pipeline velocity. • Scale account-based marketing (ABM) programs leveraging intent data and predictive analytics. • Partner with the Business Development Representative (BDR) team to ensure effective qualification of opportunities for sales and customer success leaders. • Partner cross-functionally with Product Marketing, Sales, and Customer Success to ensure seamless execution of go-to-market initiatives. • Track and report on campaign performance, pipeline contribution, and ROI; continuously refine strategies based on insights.