• Develop and execute a comprehensive demand generation strategy that drives qualified pipeline across all segments. • Lead campaign design and execution, ensuring alignment with growth priorities and sales objectives. • Implement and optimize lead flow management processes to maximize conversion rates and pipeline velocity. • Scale account-based marketing (ABM) programs leveraging intent data and predictive analytics. • Partner with the Business Development Representative (BDR) team to ensure effective qualification of opportunities for sales and customer success leaders. • Partner cross-functionally with Product Marketing, Sales, and Customer Success to ensure seamless execution of go-to-market initiatives. • Track and report on campaign performance, pipeline contribution, and ROI; continuously refine strategies based on insights.

• Develop paid media strategies that align with corporate demand generation goals and campaigns. • Recommend channel mix, budgets, and timelines across platforms (LinkedIn, Meta, Google, and others). • Identify opportunities for top-, mid-, and bottom-funnel activation to fuel lead generation. • Manage day-to-day campaign execution, including setup, targeting, creative rotation, and budget pacing. • Continuously optimize campaigns for CTR, CPL, and conversion rate performance. • Oversee A/B testing and experiment design to improve outcomes. • Build, refine, and manage paid audience segments, including CRM-based lookalikes, retargeting pools, and intent-driven lists. • Collaborate with the data/automation team to maintain clean audience segmentation and tracking through Marketo, ZoomInfo, and GA4. • Partner with cross-functional teams, including product, sales, and customer success, to align growth strategies with business objectives. • Collaborate with creative teams to develop high-performing ad creatives tailored to target audiences. • Produce actionable campaign dashboards using Looker Studio, GA4, and platform analytics. • Report on MQLs, lead quality, traffic patterns, and ROI by platform. • Translate insights into recommendations for future testing and scaling.

• Manage end-to-end operations for 1+ marketing campaigns, from planning through delivery. • Maintain and update weekly performance reports, analyzing trends and flagging insights. • Provide clear, concise campaign updates through written summaries and regular stakeholder calls. • Create and maintain process flowcharts, SOPs, and knowledge-base documentation. • Serve as the final quality checkpoint for CRM data and process compliance. • Spot roadblocks early and drive practical, timely solutions to keep campaigns on track. • Oversee case delivery and launch timelines for on-time execution. • Coordinate across teams while keeping communication lines open and clear. • Lead special projects that boost campaign performance and operational efficiency.

• Supporting the execution of clients’ digital persuasion and mobilization campaigns across social, search, programmatic, and other digital ad platforms • Working closely with the Wavelength team to ensure trains are always moving, from client onboarding and verification processes, to finalized creative delivery and campaign set up, Q/A, and launch • Managing, optimizing, and tracking live digital campaign performance to ensure budgets are managed and client KPIs are met • Delivering data-informed and forward-thinking campaign reporting to clients on a consistent basis • Working closely with senior media strategists to share insights, address issues, identify opportunities, and adjust media plans or creative as needed