• Lead demand strategy across active capital raises and RAD Intel + portfolio inbound programs • Guide TOFU acquisition for both new investors and new buyers, plus retargeting and lifecycle across both funnels • Set and manage performance expectations across raises and inbound tied to ROAS, pacing, conversion quality, and lead quality • Partner with Investor Relations and brand leaders on segmentation, messaging, and conversion strategy across investor and customer journeys • Lead inbound demand and demo-generation programs for RAD Intel and portfolio companies, from landing pages to conversion flows • Align audiences, messaging, creators, and conversion paths across raise campaigns and brand inbound programs • Guide Meta and Google planning, execution, and optimization across capital raise acquisition and brand/portfolio inbound through agency partners • Lead affiliate and partner demand programs that support both investor acquisition and brand/portfolio lead generation • Lead publisher media strategy and AV negotiations across financial, business, and news outlets to drive both raises and brand inbound • Establish testing frameworks across creative, offers, landing pages, and creator/content inputs, applying learnings across raises and inbound • Coordinate internal contributors, agencies, and affiliates under shared standards across investor and customer demand programs • Establish clear expectations for pacing, reporting, creative testing, and attribution across raises and brand/portfolio inbound • Partner with leadership to evolve the in-house demand function to support both capital raises and portfolio growth over time • Mentor and develop internal demand talent to execute across investor acquisition and brand/portfolio inbound at scale

• Develop and execute a comprehensive demand generation strategy that drives qualified pipeline across all segments. • Lead campaign design and execution, ensuring alignment with growth priorities and sales objectives. • Implement and optimize lead flow management processes to maximize conversion rates and pipeline velocity. • Scale account-based marketing (ABM) programs leveraging intent data and predictive analytics. • Partner with the Business Development Representative (BDR) team to ensure effective qualification of opportunities for sales and customer success leaders. • Partner cross-functionally with Product Marketing, Sales, and Customer Success to ensure seamless execution of go-to-market initiatives. • Track and report on campaign performance, pipeline contribution, and ROI; continuously refine strategies based on insights.

• Develop paid media strategies that align with corporate demand generation goals and campaigns. • Recommend channel mix, budgets, and timelines across platforms (LinkedIn, Meta, Google, and others). • Identify opportunities for top-, mid-, and bottom-funnel activation to fuel lead generation. • Manage day-to-day campaign execution, including setup, targeting, creative rotation, and budget pacing. • Continuously optimize campaigns for CTR, CPL, and conversion rate performance. • Oversee A/B testing and experiment design to improve outcomes. • Build, refine, and manage paid audience segments, including CRM-based lookalikes, retargeting pools, and intent-driven lists. • Collaborate with the data/automation team to maintain clean audience segmentation and tracking through Marketo, ZoomInfo, and GA4. • Partner with cross-functional teams, including product, sales, and customer success, to align growth strategies with business objectives. • Collaborate with creative teams to develop high-performing ad creatives tailored to target audiences. • Produce actionable campaign dashboards using Looker Studio, GA4, and platform analytics. • Report on MQLs, lead quality, traffic patterns, and ROI by platform. • Translate insights into recommendations for future testing and scaling.

• Manage end-to-end operations for 1+ marketing campaigns, from planning through delivery. • Maintain and update weekly performance reports, analyzing trends and flagging insights. • Provide clear, concise campaign updates through written summaries and regular stakeholder calls. • Create and maintain process flowcharts, SOPs, and knowledge-base documentation. • Serve as the final quality checkpoint for CRM data and process compliance. • Spot roadblocks early and drive practical, timely solutions to keep campaigns on track. • Oversee case delivery and launch timelines for on-time execution. • Coordinate across teams while keeping communication lines open and clear. • Lead special projects that boost campaign performance and operational efficiency.