• Design, refine and optimize lead generation, capture, nurturing, qualification and conversion funnels • Connect paid media, social media, SEO, content, copywriting, CRM and web specialists around common goals • Identify performance bottlenecks and turn hypotheses into practical action plans • Propose new growth levers, funnel variations and ways to activate demand • Translate strategy into clear briefs, priorities and execution oversight • Ensure that content, rich assets (e.g., gated content), pages, flows, campaigns and automations make sense as a system, not as isolated pieces • Track channel, funnel and outcome metrics to guide continuous improvements • Support area leadership with technical insight, growth thinking and causal analysis • Raise the operation's technical repertoire and standards without needing to be the direct executor of every task

• Define, plan, and execute the Growth Marketing strategy with analytical insight, predictability, and governance • Ensure end-to-end campaigns focused on demand generation, qualified lead acquisition, and growth of the revenue pipeline (ARR/MRR) • Design and optimize communication cadences, lead scoring, and CRM automation flows, with mandatory expertise in HubSpot, focusing on lead nurturing • Maintain clear funnel visibility, tracking performance of leads, MQLs, opportunities, and conversion between stages, with a focus on CAC reduction and efficiency gains • Build dashboards in BI tools (experience with Looker preferred), turning data into analyses and executive reports, plus actionable recommendations • Translate data into business direction by monitoring performance KPIs, proposing A/B tests, and implementing continuous adjustments and improvements to optimize the customer journey and allocate resources across marketing channels based on ROI • Connect growth initiatives to the business by working cross-functionally and closely with Sales and Product teams (SEO, Media, and Data) to identify bottlenecks and growth opportunities • Define strategy, plan, and execute end-to-end growth marketing campaigns

🚨 Urgent Hiring — Applications are reviewed on a rolling basis. The selection process may take up to 4 weeks, but early applicants are strongly encouraged. Own Category Growth, Optimize Performance, and Expand Market Dominance. Hadley Designs is seeking an Director of Category Growth to take full ownership of a multi-million dollar product category, with Amazon as the primary growth channel. This is a high-impact role for a results-driven e-commerce operator who thrives on ownership, accountability, and driving measurable growth through disciplined execution and data-backed decision-making. While this role operates deeply within Amazon, we welcome candidates who have driven growth across e-commerce, DTC, or marketplace environments and are excited to apply that experience within a scaled Amazon ecosystem. How You’ll Win at Hadley Designs We believe performance comes from strong systems executed consistently. Every Category Growth Manager is expected to progress through three stages: - Learn the Playbook – Understand our category strategy, operating standards, and decision frameworks - Apply the Playbook – Execute accurately and consistently to deliver predictable, scalable results - Enhance the Playbook – Improve systems with new ideas and strategies after mastery is demonstrated This order matters. We value innovation, but only when it is grounded in proven execution. Our playbook exists to help high performers win faster, create leverage, and scale impact — not slow them down. What You’ll Own - End-to-end ownership of category performance, including revenue, margin, pricing, advertising, and inventory - Ongoing optimization of product positioning, content, pricing, and promotional strategy - Identification and validation of new product and expansion opportunities - Lifecycle management of existing products to ensure continued relevance and profitability - Inventory and demand planning to support growth while managing cost and risk - Cross-functional collaboration with Product Operations, Supply Chain, and Design teams What Success Looks Like Within your first 90 days, you will: - Learn and execute against Hadley Designs’ category playbook with accuracy and consistency - Implement performance improvements within existing strategies - Bring forward thoughtful, data-backed ideas to improve or expand the category - Take clear ownership of outcomes, consistently raise the performance bar, and be measured on the results you deliver Apply Now, Own Amazon, and Shape Our Future.

🚨 Urgent Hiring — Applications are reviewed on a rolling basis. The selection process may take up to 4 weeks, but early applicants are strongly encouraged. Own Category Growth, Optimize Performance, and Expand Market Dominance. Hadley Designs is seeking an Director of Category Growth to take full ownership of a multi-million dollar product category, with Amazon as the primary growth channel. This is a high-impact role for a results-driven e-commerce operator who thrives on ownership, accountability, and driving measurable growth through disciplined execution and data-backed decision-making. While this role operates deeply within Amazon, we welcome candidates who have driven growth across e-commerce, DTC, or marketplace environments and are excited to apply that experience within a scaled Amazon ecosystem. How You’ll Win at Hadley Designs We believe performance comes from strong systems executed consistently. Every Category Growth Manager is expected to progress through three stages: - Learn the Playbook – Understand our category strategy, operating standards, and decision frameworks - Apply the Playbook – Execute accurately and consistently to deliver predictable, scalable results - Enhance the Playbook – Improve systems with new ideas and strategies after mastery is demonstrated This order matters. We value innovation, but only when it is grounded in proven execution. Our playbook exists to help high performers win faster, create leverage, and scale impact — not slow them down. What You’ll Own - End-to-end ownership of category performance, including revenue, margin, pricing, advertising, and inventory - Ongoing optimization of product positioning, content, pricing, and promotional strategy - Identification and validation of new product and expansion opportunities - Lifecycle management of existing products to ensure continued relevance and profitability - Inventory and demand planning to support growth while managing cost and risk - Cross-functional collaboration with Product Operations, Supply Chain, and Design teams What Success Looks Like Within your first 90 days, you will: - Learn and execute against Hadley Designs’ category playbook with accuracy and consistency - Implement performance improvements within existing strategies - Bring forward thoughtful, data-backed ideas to improve or expand the category - Take clear ownership of outcomes, consistently raise the performance bar, and be measured on the results you deliver Apply Now, Own Amazon, and Shape Our Future.