• Du bist stark im Performance Marketing und weisst, wie man Google Ads und META Ads so optimiert, dass sie Ergebnisse liefern? • Erarbeiten von Performance-Strategien und Kampagnenstrukturen für Google Ads und META Ads, idealerweise auch für TikTok und LinkedIn • Erstellung, Optimierung und Verwaltung laufender Kampagnen • Analyse der Performance und Ableitung konkreter Optimierungsmassnahmen • Technisches Setup von Tracking (Pixel, Conversions, Events, Tag Manager, UTM-Parameter) • Keyword-Recherche, Zielgruppenanalyse und Funnel-Optimierung • Erstellung von Reports und klaren Handlungsempfehlungen

• Own customer demand strategy for assigned products and segments, driving qualified expansion and cross-sell pipeline through targeted, multi-channel campaigns • Plan and execute integrated demand programs across email, paid media, digital advertising, webinars, events, content syndication, and sales-triggered campaigns • Partner closely with Customer Sales and Account Management to align campaigns to sales plays, priorities, and pipeline goals, ensuring strong follow-up and conversion • Translate customer data and intent signals (usage, engagement, lifecycle stage, firmographics) into actionable audience segmentation and messaging strategies • Drive pipeline outcomes, not just activity—owning performance against KPIs including engagement, MQLs, sales-ready accounts, pipeline dollars, and revenue influence • Leverage marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) to build, execute, and optimize campaigns at scale • Continuously optimize performance through testing, experimentation, and analytics across messaging, channels, and targeting • Collaborate cross-functionally with Product Marketing, Customer Marketing, Sales, Digital, and Creative to develop compelling, customer-specific content and assets • Manage budgets and forecasts for assigned programs, optimizing spend to maximize ROI and pipeline contribution • Set standards that scale customer demand generation by developing playbooks, best practices, and reporting frameworks; sharing insights and recommendations; and improving cross-functional ways of working to increase pipeline impact

• Own end-to-end execution and performance of paid social campaigns (Meta, LinkedIn), including in-platform management of targeting, bidding, and creative trafficking • Execute structured experiments and clearly document learnings to drive continuous improvement in paid campaigns • Deliver operational excellence in the form of precise budget management and pacing • Regularly analyze performance campaign results and make ongoing recommendations for decisions across spend, targeting, bidding, creative, and landing pages. • Support paid video and other emerging channels (e.g., newsletters, TikTok) as needed • Serve as a liaison between media performance and content and creative, flagging what’s working and what needs improvement

• You conceptualize, implement and monitor advertising campaigns (Google Ads / Meta Ads etc.) • You take responsibility for paid media, including advertising on Google and social media platforms. • You define and interpret performance KPIs to use results purposefully and derive actions from them. • After a thorough onboarding, you will be trusted to work independently and thus contribute significantly to the company’s success. • After your onboarding period, you will actively participate in client meetings.