• Define and lead Life360’s global eCommerce and DTC strategy, including vision, roadmap, and execution across owned channels and marketplaces. • Drive revenue growth, margin optimization, and customer lifetime value for Tile and Pet GPS products. • Build scalable systems and operating models to support continued expansion and innovation in digital commerce. • Own digital merchandising strategy across all commerce surfaces, ensuring compelling product storytelling, pricing, promotions, and bundling. • Lead conversion rate optimization (CRO) efforts across the funnel using experimentation, data, and customer insights. • Partner with Product Marketing to land clear, differentiated brand and product narratives that land our key messages and drive understanding and purchasing. • Own SEO and AEO (Answer Engine Optimization) strategy to maximize discovery across traditional search, AI-driven answers, and emerging platforms. • Lead agentic commerce initiatives and experimentation with new buying experiences driven by AI and automation. • Build and scale social commerce strategies, including platforms like TikTok Shop and future social selling channels. • Lead third-party marketplace strategy with a primary focus on Amazon marketing and eTail execution, including media, merchandising, content, and operational excellence. • Optimize channel mix, marketing efficiency, and performance measurement across all eTail partners.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Senior Manager Ecommerce role is formally titled: Digital Product Owner Ecommerce within our organization. You will be responsible for defining, driving, and executing Ivoclar’s Ecommerce strategy. This role ensures that Ivoclar offers a state-of-the-art digital commerce solution supporting the markets in delivering measurable business growth both in direct and indirect business models. Providing excellent customer experience, enabling global product information & availability and integrates seamlessly into the MyIvoclar ecosystem. The Digital Product Owner Ecommerce balances global consistency with local relevance, ensuring Ecommerce becomes a growth engine, aligned with Ivoclar’s Sales strategy and market ambitions. - Strategy & Ownership - Owns the Ecommerce vision, strategy, and roadmap, in alignment with Ivoclar’s Sales strategy. - Defines business KPIs for revenue growth, conversion, customer adoption, customer lifetime value, and engagement. - Ensures state-of-the-art Ecommerce capabilities, including personalization, omnichannel integration, mobile-first design, and seamless checkout/payment processes. - Benchmarks against industry leaders to ensure Ivoclar remains competitive and innovative. - Execution & Lifecycle Management - Manages the full lifecycle of Ivoclar’s Ecommerce platform(s): planning, rollout, adoption, and continuous improvement. - Prioritizes market business requirements and oversees development of new features in collaboration with IT and Digital Excellence. - Ensures scalability, security, compliance, and alignment with global data and IT standards. - Ensures integration with other MyIvoclar touchpoints (Dealer Portal, Academy) to create an end-to-end customer experience. - Works in close alignment with other Domain DPOs (e.g., Dealer Portal, Invoice Scanning, Academy) to guarantee that Ecommerce solutions provide cross-functional value rather than isolated capabilities. - Represents the Ecommerce domain in agile delivery ceremonies (backlog refinement, sprint reviews) and in MyIvoclar governance forums (steering committees, roadmap alignment). - Establishes robust monitoring and reporting of platform performance (traffic, conversion, churn, etc.). - Collaboration & Alignment - Reports directly to Chief Commercial Officer NA, with business accountability. - Works closely with Global DPO of MyIvoclar, ensuring alignment and integration into the MyIvoclar World ecosystem. - Works closely with GPOs to ensure underlying processes (order-to-cash, pricing, logistics, CRM integration, etc.) support Ecommerce excellence. - Partners with Marketing, Customer Care, Partner Service and local Sales organizations to ensure consistent customer journeys and adoption across all markets. - Manages relationships with technology partners, agencies, and vendors for Ecommerce solutions. - Change & Adoption - Drives global adoption of the Ecommerce platform, supporting local markets with training, best practices, and change management. - Acts as a visible sponsor of digital adoption, leading by example within the commercial organization. - Partners with the Change Management Team to ensure training, communication, and best practices are delivered locally. - Ensures Ecommerce becomes an integrated choice for customers, driving digital sales growth. - Collects user feedback, market insights, and customer data to continuously enhance the digital shopping experience. Qualifications - Deep experience in international Ecommerce strategy, operations, and platforms (B2B and/or B2C). - Strong knowledge of global digital sales channels, customer experience design, and omnichannel integration. - Proven track record in driving digital revenue growth. - Business acumen with strong focus on customer needs and market trends. - Skilled in stakeholder management in a global, matrixed organization. - Data-driven mindset with ability to translate analytics into business improvements. - Strong understanding of underlying sales and logistics processes (order-to-cash, CRM, ERP integration). - Visionary yet pragmatic, balancing innovation with execution discipline. Requirements - Candidates must be legally authorized to work in the United States on a permanent basis. - This position is not eligible for employer-based visa sponsorship now or in the future. Benefits - The salary range for this position starts at $150,000 - $200,000 annually, depending on experience, qualifications, and location. - Final compensation will be determined during the interview process. Company Description Ivoclar has been a leader in dentistry for over a century. Today, we are one of the world’s leading dental companies. Our integrated solutions are helping to improve the state of oral health throughout the world. We share one mission: Making People Smile!

• Develop and execute SEO strategies to grow organic traffic for our Shopify store • Optimize product pages, collections, blogs, and site structure for search engines • Conduct keyword research and implement on-page and technical SEO best practices • Monitor SEO performance, rankings, and traffic, and provide regular insights and recommendations • Integrate digital course books into Shopify, including product setup, digital delivery, and checkout workflows • Configure and manage Shopify apps related to SEO, digital products, and automation • Ensure a seamless customer experience from product discovery to purchase and access • Collaborate with marketing and content teams to align SEO efforts with campaigns and launches • Identify opportunities to improve site speed, UX, and conversion rates

• Own and scale **Google Ads and/or Bing Ads** accounts for DTC eCommerce campaigns • Build, optimise, and iterate on **Performance Max (P-Max)** campaigns with clear ROAS targets • Launch and manage **Demand Gen and YouTube campaigns** to support upper and mid-funnel growth • Monitor and optimize performance against **CAC and ROAS benchmarks** • Analyze attribution and performance using tools such as **Northbeam, Triple Whale, Rockerbox, and GA4** • Translate performance data into actionable insights using **Excel or Google Sheets** • Collaborate with creative, CRO, and growth teams to improve ad performance • Create clear reporting and **data visualizations** for stakeholders • Continuously test audiences, creatives, bidding strategies, and funnel structures