• Own and align your zone's marketing strategy with business goals • Partner with Sales to drive pipeline and support Growth Room initiatives • Provide insights by collecting customer intelligence • Execute localized marketing initiatives • Measure and optimize impact by tracking marketing influence

• Own the global marketing strategy and lifecycle management of the laboratory automation portfolio, ensuring alignment with enterprise growth priorities, regional needs, and evolving customer workflows. • Lead structured insight generation across stakeholders, from laboratorians, hospital executives, health systems, and reference labs, to inform portfolio strategy, value propositions, and roadmap prioritization. • Define competitive positioning and commercial differentiation through deep analysis of market dynamics, competitor offerings, and industry trends. • Partner with R&D, systems, informatics, medical, and operations teams to translate market needs into clear product requirements, ensuring scalable, differentiated, and economically viable offerings. • Develop and execute global marketing and launch strategies, delivering market-ready tools, messaging, and campaigns that enable strong regional adoption and commercial performance. • Lead and develop a global marketing team, setting strategic direction, building capability, and fostering a high-performance, accountability-driven culture. • Drive ongoing refinement of positioning and portfolio strategy by incorporating stakeholder feedback, tracking performance, and anticipating future trends in laboratory automation.

• Designing and delivering digital marketing strategies for a range of clients • Creating return-on-investment models and marketing forecasts • Managing clients' marketing budgets effectively • Updating and optimising clients' Facebook advertising accounts • Creating content for clients' blogs and marketing activities • Analysing digital marketing data & insights to produce monthly KPI reports • Keeping the agency up-to-date with the latest marketing innovation.

• Define and execute a unified global marketing strategy aligned with Matrix42’s growth ambitions and European market leadership vision. • Strengthen and evolve Matrix42’s brand identity to reflect its positioning as The European Choice in secure, intelligent service management. • Own predictable, efficient pipeline generation and conversion at scale. • Identify customer segments and verticals aligned with our ICP and find right marketing tactics to optimize demand generation amongst this audience. • Work closely with product management and product marketing to define solution positioning, value propositions, and competitive differentiation. • Own executive-level marketing performance reporting and insight generation. • Design and evolve the global marketing operating model, org structure and performance metric reporting.