Bowe - B2B Growth

• Configurar e manter fluxos de e-mail marketing e jornadas automatizadas no Salesforce Marketing Cloud • Criar e gerenciar automações, triggers e regras de entrada/saída de campanhas e jornadas • Realizar setups e parametrizações de CRM, garantindo aderência às regras de negócio • Estruturar e manter integrações entre Salesforce, Marketing Cloud e HubSpot (ex: formulários, APIs, ferramentas de mídia, data sources) • Atuar na criação e manutenção de modelos de dados, segmentações e públicos • Apoiar a definição e implementação de regras de negócio para marketing, vendas e pós-venda • Garantir a qualidade, consistência e governança dos dados no CRM • Colaborar com times de marketing, vendas e operações para traduzir demandas estratégicas em soluções técnicas • Apoiar análises de performance de campanhas e automações, sugerindo melhorias contínuas

• Be responsible for the results and performance of paid media campaigns for B2B clients; • Work in strategic partnership with the Planning, BI, Inbound and Sales teams, understanding each client's objectives and adjusting strategy as needed; • Understand the client's commercial strategy, ICP (Ideal Customer Profile), buyer persona and sales cycle to align campaigns with the business's true objectives; • Develop strategic media plans that connect demand generation with conversion into a qualified pipeline; • Set up, optimize and monitor campaigns on major platforms (Google Ads, Meta Ads, LinkedIn Ads), with a focus on performance and efficiency; • Monitor performance indicators (LEAD, MQL, SQL, CRO, ROI, ROAS, CAC) and ensure campaigns are aligned with the client's KPIs; • Conduct ongoing performance analysis, identifying optimization opportunities and proposing strategies to improve results; • Manage the client's media budget, proposing intelligent allocations across channels and ensuring maximum return on investment; • Build dashboards and analytical reports that link media investment to sales opportunity generation; • Lead regular briefing, follow-up and results presentation meetings, clearly communicating performance and proposed actions; • Contribute to the development of Junior and Mid-level Analysts by sharing knowledge and best practices; • Work on developing improvements and best practices for the paid media area.

• Administer and optimize RD Station and HubSpot instances, ensuring proper structure, governance, and performance of the B2B leads and accounts database. • Create and manage complex automation workflows, nurture campaigns, and multichannel relationship programs. • Develop lead acquisition, qualification, and retention strategies in partnership with Demand Generation and Sales teams. • Implement personalized journeys and integrations with landing pages, forms, paid media, and CRM. • Monitor and optimize performance metrics (engagement, conversion, MQLs, SQLs), proposing continuous improvements. • Create and maintain CRM and automation dashboards and reports, generating strategic insights on the marketing funnel. • Ensure CRM integration with other platforms (media, BI, events, customer support, and sales). • Support clients' marketing teams in executing data-driven campaigns and continuously improving the customer journey.

• Define and evolve demand generation strategies focused on growth, pipeline, and revenue • Plan and execute ABM strategies (1:1, 1:few, and 1:many) for strategic accounts • Lead multidisciplinary teams, ensuring clear direction and execution aligned with strategy • Structure and manage marketing projects using agile methodologies, ensuring focus on impact and results