• Define and execute a unified global marketing strategy aligned with Matrix42’s growth ambitions and European market leadership vision. • Strengthen and evolve Matrix42’s brand identity to reflect its positioning as The European Choice in secure, intelligent service management. • Own predictable, efficient pipeline generation and conversion at scale. • Identify customer segments and verticals aligned with our ICP and find right marketing tactics to optimize demand generation amongst this audience. • Work closely with product management and product marketing to define solution positioning, value propositions, and competitive differentiation. • Own executive-level marketing performance reporting and insight generation. • Design and evolve the global marketing operating model, org structure and performance metric reporting.

• Define brand positioning and acquisition strategy. • Design, optimize, and scale conversion funnels. • Align marketing initiatives with sales and commercial processes. • Manage social media, brand storytelling, and the editorial calendar. • Create multi‑format content (text, images, video). • Write persuasive conversion‑focused copy. • Execute SEO (organic and technical) strategies and optimize landing pages/web structure. • Manage Meta Ads, Google Ads, SEM, and email marketing campaigns. • Analyze KPIs, user behavior, and run growth experiments to maximize ROI. • Work with CRM platforms and automation tools. • Use AI‑powered tools for ideation, content creation, and optimization. • Edit video for ads, educational materials, and campaigns.

• Own Eve's marketing website end-to-end: architecture, performance, SEO, AEO, and conversion optimization • Build agents that work around the clock to automate lead generation • Build marketing automation infrastructure that orchestrates multi-step campaigns across channels and eliminates manual processes • Design data collection and analysis systems that identify high-value prospects through public data sources and industry intelligence • Develop automated monitoring systems that track prospect activities and market events to enable timely, contextual outreach • Create interactive, data-driven marketing assets and tools that generate qualified leads while showcasing Eve's capabilities • Architect robust data pipelines for lead scoring, audience segmentation, and campaign optimization • Leverage AI tools and LLMs to enhance data processing, content generation, and intelligent automation across marketing workflows • Integrate and optimize marketing and sales tools through API development, creating seamless workflows that improve team efficiency • Build custom analytics and reporting systems that provide actionable insights into marketing performance and prospect behavior • Serve as the primary point of contact for our ops and data teams, ensuring marketing’s data is accessible in business intelligence tools for automated reporting • Collaborate with Marketing, Sales, and Product teams to translate business requirements into scalable technical solutions

• Own the full lifecycle of the General Chemistry product portfolio, from strategic planning and product definition through global launch, positioning, and post-launch optimization. • Lead the development and execution of go-to-market strategies and integrated marketing campaigns to drive adoption and commercial success. • Ensure strong cross-functional alignment (R&D, zone marketing, sales, regulatory, clinical, and operations teams) to deliver differentiated, customer-centric solutions. • Serve as a General Chemistry subject matter expert across stakeholder groups, including laboratorians, hospital administrators, and ministries of health. • Proactively gather, synthesize, and translate market dynamics, customer insights, and unmet needs into actionable portfolio strategies and that guide innovation and long-term growth. • Continuously monitor and assess competitive landscapes and emerging trends. • Develop compelling positioning, value propositions, messaging frameworks, and sales enablement tools that clearly articulate differentiation and demonstrate measurable value to customers and decision-makers. • Translate customer insights and market requirements into clear product definitions and design inputs.