• Produce performance-driven content for paid social • Create short-form video and static assets designed to convert • Focus on Meta initially, with expansion into other platforms over time • Build a consistent creative pipeline • Deliver a steady volume of new content each week • Develop variations across hooks, formats, angles, and messaging • Iterate based on performance data • Work with the growth team to understand what is working and why • Continuously improve content based on results, not opinion • Own the end-to-end production process: Ideation, scripting, filming, editing, and publishing-ready outputs • Work both behind the camera and on camera where required • Contribute to creative strategy • Bring ideas, formats, and trends into the business • Help shape how our brands show up across paid channels

• Own end-to-end campaign strategy and execution — from messaging iteration and planning to launch — and ensure every deliverable is on track and on brand • Collaborate with Product Marketing, Brand, Digital, Customer Marketing, Field, Social, and Content teams to align messaging and channel strategy • Partner with our BDR and sales teams to support funnel conversion and drive pipeline • Drive customer adoption and expansion by collaborating closely with Customer Success and global programs teams to deliver post-sale engagement programs that encourage usage, renewals, and upsell. • Tailor campaigns to our global footprint, partnering with regional teams to meet geo-specific needs • Bring clarity to campaign goals across teams so everyone knows how we’re showing up in market — and why it matters • Track performance and adjust as needed to optimize impact • Support product launches and other key initiatives with thoughtful campaign plans

• Steuerung und Optimierung von Kampagnen auf mindestens einer Plattform: Meta Ads, Google Ads, Taboola / Outbrain • Analyse von Kampagnen-Performance (ROAS, CPA, CPL etc.) • Identifikation von Skalierungspotenzialen und Umsetzung • Turnaround von schlecht performenden Kampagnen • Erstellung, Testing und Upload von Creatives • Enge Zusammenarbeit mit: Creative-Team (Hooks, Advertorials, LPs), Tech-Team (Tracking, Pixel, S2S) • Unterstützung bei Tracking-Setups (Pixel, Events, S2S) • Eigenverantwortliche Betreuung von Kampagnen und Budgets

• Manage and optimize PPC accounts across various platforms, including Google Ads, Microsoft Ads, and Amazon Ads. • Perform regular account audits to identify opportunities for optimization and cost savings. • Write compelling Points of View (POV) and strategic documentation to explain campaign insights, performance trends, and recommendations to clients. • Identify, prioritize, and implement strategies based on budget, conversion goals, and campaign performance. • Collaborate with internal teams to plan, implement, and refine PPC initiatives aligned with client goals and KPIs. • Monitor day-to-day campaign activity, budgets, and client deliverables. • Join client meetings and phone calls as the paid media expert, providing education and insights regarding your strategic recommendations. • Develop and execute strategies for search, display, remarketing, video, and shopping campaigns. • Conduct keyword research, write ad copy, and perform A/B testing to improve CTR and conversion rates. • Drive innovation and implement testing strategies to uncover new opportunities for performance improvement. • Measure and evaluate the effectiveness of PPC efforts, analyzing performance data to ensure actual results align with desired outcomes. • Take initiative to improve processes, team collaboration, and client outcomes, ensuring excellence in all aspects of paid media.