Searchbloom

• Write clear, concise, compelling and accurate web content and/or promotional copy using client style guides and SEO best practices • Interview various stakeholders to understand client business goals, brand differentiators, target audiences, and website tone and voice • Inventory and analyze current web content and other relevant source materials and perform competitive gap analysis • Align content with organizational goals and provide trackable calls to action • Review and edit materials for consistency, tone and voice, grammatical accuracy, editorial style, and user understanding • Assist in maintaining web content • Combine data analysis, user research, content audits and other sources to determine ways websites can improve user experience and engagement • Other duties and responsibilities as assigned

• Audit partner websites using a suite of SEO tools. • Write Point of View (POV) documentation to convey information about SEO issues to our partners. • Identify opportunities for SEO tasks that would provide the most benefit to our partners and prospects. • Prioritize opportunities by difficulty, cost, and impact to a website’s success. • Communicate this to internal and external stakeholders, including whether a budget increase is warranted. • Work with cross-functional teams to plan, implement, and improve campaign performance aligned with client goals and initiatives. • Manage day-to-day campaign activity and client deliverables. • Join phone calls as the SEO expert to educate participants and answer questions about your strategic recommendations. • Educate clients on SEO best practices. • Develop new SEO strategies that support online marketing efforts. • Execute SEO strategies, Keyword research, On-page optimization, Link growth strategy, Technical analysis, Competitive Analysis, and reporting. • Perform quality assurance on SEO deliverables completed by SEO technicians. • Drive innovation and implement testing strategies to continually uncover opportunities for optimization, enhance learning, and improve performance. • Monitor and evaluate the effectiveness and success of efforts, measuring actual results against desired outcomes. • Find opportunities to improve the team, the company, our processes, and our clients, and take initiative to make them happen. • Be a self-starter, unafraid to challenge the status quo.

• Manage and optimize PPC accounts across various platforms, including Google Ads, Microsoft Ads, and Amazon Ads. • Perform regular account audits to identify opportunities for optimization and cost savings. • Write compelling Points of View (POV) and strategic documentation to explain campaign insights, performance trends, and recommendations to clients. • Identify, prioritize, and implement strategies based on budget, conversion goals, and campaign performance. • Collaborate with internal teams to plan, implement, and refine PPC initiatives aligned with client goals and KPIs. • Monitor day-to-day campaign activity, budgets, and client deliverables. • Join client meetings and phone calls as the paid media expert, providing education and insights regarding your strategic recommendations. • Develop and execute strategies for search, display, remarketing, video, and shopping campaigns. • Conduct keyword research, write ad copy, and perform A/B testing to improve CTR and conversion rates. • Drive innovation and implement testing strategies to uncover new opportunities for performance improvement. • Measure and evaluate the effectiveness of PPC efforts, analyzing performance data to ensure actual results align with desired outcomes. • Take initiative to improve processes, team collaboration, and client outcomes, ensuring excellence in all aspects of paid media.

• Lead the SEO relationship for your assigned clients • Own SEO strategy for category, subcategory, and product detail pages, balancing crawl efficiency, rankings, and conversion support • Audit and optimize PDP and category templates for structured data, internal linking, indexation, and performance at scale • Lead client calls as the primary SEO voice, educate, recommend, and defend strategic direction • Perform advanced audits using a suite of SEO tools to surface technical and content opportunities • Write Point of View (POV) documents and recommendations based on partner needs and data • Prioritize initiatives by difficulty, cost, and potential impact, make budget recommendations • Partner with Paid Media and ecommerce teams on product feed optimization to improve organic shopping visibility • Collaborate with Paid Media, Content, and Development teams to execute multi-channel strategies • Execute SEO deliverables such as keyword research, on-page optimization, internal linking, competitive gap analysis, and technical improvements • Conduct QA on SEO deliverables produced by SEO peers • Identify risks and opportunities related to SKU sprawl, thin PDPs, duplicate categories, and parameter driven URLs • Monitor performance and iterate strategy based on analytics and client KPIs • Mentor junior SEO talent as needed and contribute to improving our internal SEO playbooks • Proactively surface new opportunities and test ideas that improve results (within above-mentioned frameworks of prioritization) • Use AI to scale audits, surface gaps, or assist with content ideation, while relying on human strategy for final decision-making