• Build and run multi-channel demand generation programs that engage target buyers and generate qualified pipeline across inbound and outbound motions. • Own campaign execution across core distribution channels, including email marketing, paid media, and social, with a focus on continuous testing and optimization. • Manage inbound lead flow to ensure timely routing, scoring, and follow-up, while partnering with the commercial team to support effective outbound outreach. • Support sales-led pipeline creation by developing campaigns, messaging, and account insights that help the commercial team engage the right accounts at the right time. • Track, analyze, and optimize performance across campaigns and channels, using data to inform decisions and improve pipeline quality and conversion. • Partner with RevOps on the marketing tech stack, including HubSpot, Gong, LeadIQ, and LinkedIn Sales Navigator, ensuring systems, workflows, and data are clean and reliable. • Plan and execute account-based marketing programs in close collaboration with sales, aligning targeting, messaging, and outreach across teams. • Partner cross-functionally with brand, content, and sales teams to ensure demand programs are aligned with Adstra’s positioning and go-to-market strategy.

• manage client campaigns across Google Ads and Microsoft Ads platforms • recommend strategies to the CEO • execute agreed-upon optimizations • monitor and report back on results • responsible for achieving clients’ growth and efficiency goals • daily pacing and performance checks • bid optimization • ad copy analysis and optimization • keyword expansion • negative mining • product feed optimization • account hygiene • conversion tracking setup and calibration • troubleshoot changes in performance • contribute to forecasting and budgeting exercises • weekly reporting and analysis • ad hoc reporting as needed

• develop highly engaging content to drive growth for our clients • manage Klaviyo & Attentive accounts ensuring campaigns are sent on time • develop automation flows to convert traffic into first-time purchasers and create repeat purchase opportunities • create highly engaging campaign plans to drive revenue through weekly campaigns • review results consistently to create iteration and testing plans • collaborate with a team of designers and copywriters

• Manage and optimize performance marketing campaigns across platforms like Google Ads, Meta, Apple Search Ads, TikTok, and other advertising networks. • Collaborate closely with the creative team to guide creative asset production and testing based on performance data. • Conduct A/B and multivariate tests to continually refine and improve campaign performance. • Analyze and report on key metrics including CPI, CAC, LTV, ROI, and user funnel effectiveness to optimize user acquisition. • Oversee and direct App Store Optimization (ASO) efforts and manage relationships with external marketing agencies. • Stay up-to-date with the latest trends and technologies in digital marketing to keep ahead in the industry. • Drive product enhancements by leveraging data from performance marketing campaigns and maintaining oversight of product metrics.