• Steuerung und Optimierung von Kampagnen auf mindestens einer Plattform: Meta Ads, Google Ads, Taboola / Outbrain • Analyse von Kampagnen-Performance (ROAS, CPA, CPL etc.) • Identifikation von Skalierungspotenzialen und Umsetzung • Turnaround von schlecht performenden Kampagnen • Erstellung, Testing und Upload von Creatives • Enge Zusammenarbeit mit: Creative-Team (Hooks, Advertorials, LPs), Tech-Team (Tracking, Pixel, S2S) • Unterstützung bei Tracking-Setups (Pixel, Events, S2S) • Eigenverantwortliche Betreuung von Kampagnen und Budgets

• Manage and optimize PPC accounts across various platforms, including Google Ads, Microsoft Ads, and Amazon Ads. • Perform regular account audits to identify opportunities for optimization and cost savings. • Write compelling Points of View (POV) and strategic documentation to explain campaign insights, performance trends, and recommendations to clients. • Identify, prioritize, and implement strategies based on budget, conversion goals, and campaign performance. • Collaborate with internal teams to plan, implement, and refine PPC initiatives aligned with client goals and KPIs. • Monitor day-to-day campaign activity, budgets, and client deliverables. • Join client meetings and phone calls as the paid media expert, providing education and insights regarding your strategic recommendations. • Develop and execute strategies for search, display, remarketing, video, and shopping campaigns. • Conduct keyword research, write ad copy, and perform A/B testing to improve CTR and conversion rates. • Drive innovation and implement testing strategies to uncover new opportunities for performance improvement. • Measure and evaluate the effectiveness of PPC efforts, analyzing performance data to ensure actual results align with desired outcomes. • Take initiative to improve processes, team collaboration, and client outcomes, ensuring excellence in all aspects of paid media.

• Build and run multi-channel demand generation programs that engage target buyers and generate qualified pipeline across inbound and outbound motions. • Own campaign execution across core distribution channels, including email marketing, paid media, and social, with a focus on continuous testing and optimization. • Manage inbound lead flow to ensure timely routing, scoring, and follow-up, while partnering with the commercial team to support effective outbound outreach. • Support sales-led pipeline creation by developing campaigns, messaging, and account insights that help the commercial team engage the right accounts at the right time. • Track, analyze, and optimize performance across campaigns and channels, using data to inform decisions and improve pipeline quality and conversion. • Partner with RevOps on the marketing tech stack, including HubSpot, Gong, LeadIQ, and LinkedIn Sales Navigator, ensuring systems, workflows, and data are clean and reliable. • Plan and execute account-based marketing programs in close collaboration with sales, aligning targeting, messaging, and outreach across teams. • Partner cross-functionally with brand, content, and sales teams to ensure demand programs are aligned with Adstra’s positioning and go-to-market strategy.

• manage client campaigns across Google Ads and Microsoft Ads platforms • recommend strategies to the CEO • execute agreed-upon optimizations • monitor and report back on results • responsible for achieving clients’ growth and efficiency goals • daily pacing and performance checks • bid optimization • ad copy analysis and optimization • keyword expansion • negative mining • product feed optimization • account hygiene • conversion tracking setup and calibration • troubleshoot changes in performance • contribute to forecasting and budgeting exercises • weekly reporting and analysis • ad hoc reporting as needed