Product Marketing Manager (m/w/d)
Location
Germany
Posted
47 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Product Marketing Manager (m/w/d)
Komm ins Scompler Team!
Deine Aufgaben Als Product Marketing Manager (m/w/d) prägst du maßgeblich, wie Scompler als führende SaaS-Plattform für strategische Kommunikation im Markt positioniert ist. Du verantwortest Produktpositionierung, Go-to-Market-Strategie und Markteinführung unserer Lösungen – mit direktem Einfluss auf Wachstum und Adoption. Scompler verbindet Strategie, Ziele, Botschaften, Kanäle und Teams in einer einzigartigen Plattform. Unsere Kunden – darunter führende DAX-Unternehmen und namhafte NGOs – nutzen Scompler, um Kommunikation messbar wirksam zu machen. In dieser Schlüsselrolle verbindest du Product, Marketing, Sales und Customer Success und sorgst dafür, dass unsere Innovationen klar verstanden und erfolgreich eingeführt werden. - Du entwickelst und steuerst Go-to-Market-Strategien für neue Produkte und Anwendungen – von der Positionierung über Messaging bis zum Launch - Du definierst Zielgruppen, Nutzenversprechen und Produktnarrative in enger Abstimmung mit Product Management, Strategic Communications und Technical Writing - Du führst cross-funktionale Launch-Teams und sorgst für Alignment über alle marktseitigen Teams hinweg - Du übersetzt komplexe Produktfunktionen in klare, kundenzentrierte Stories, die Mehrwert und Differenzierung sichtbar machen - Du konzipierst und realisierst Produkt- und Launchkampagnen gemeinsam mit Content Marketing – inkl. Landingpages, Webinaren, Whitepapern, Blogposts, Videos und Newslettern - Du stellst eine konsistente Produktkommunikation über alle Marketing-, Sales- und Customer-Touchpoints sicher - Du entwickelst Enablement-Materialien für Sales und Customer Success (Pitch Decks, Battle Cards, FAQs, Use-Case-Stories) - Du analysierst Markt-, Wettbewerbs- und Nutzungsdaten und leitest konkrete Empfehlungen für Produkt-, Marketing- und GTM-Entscheidungen ab - Du definierst und trackst Launch-KPIs (z. B. Adoption, Engagement, Activation, Win Rates) und optimierst Prozesse auf Basis von Learnings Dein Profil - 5-7+ Jahre Erfahrung im Product Marketing, Go-to-Market oder vergleichbaren Rollen im B2B-SaaS-Umfeld - Nachweisliche Erfahrung mit Produkt- und Feature-Launches in wachstumsorientierten SaaS-Unternehmen - Sehr gutes Verständnis von GTM-Strategien, Lifecycle Marketing, Product-Led Growth und Enterprise-Sales-Zyklen - Erfahrung in der engen Zusammenarbeit mit Product Management, Sales und Customer Success - Du kannst komplexe Produkte verständlich, differenziert und überzeugend positionieren - Hands-on-Mentalität: Du konzipierst nicht nur Strategien, sondern setzt Kampagnen und Inhalte auch selbst um - Analytisches Mindset und sicherer Umgang mit Produkt-, Markt- und Nutzungsdaten - Starkes Storytelling, sehr gute Text-, Präsentations- und Kommunikationsfähigkeiten - Souveränes Auftreten und Freude daran, Produkte öffentlich zu präsentieren (z. B. in Videos, Webinaren, Events oder Speaker-Slots) - Du sprichst fließend Deutsch und Englisch Neben deinen Skills freuen wir uns auf dich als Person, wenn du… - strategisch denkst, aber operativ anpackst - klar, offen und konstruktiv kommunizierst - in Wirkung, Nutzen und Lösungen statt in Features denkst - Feedback gibst – und annimmst – um gemeinsam besser zu werden - gerne teamübergreifend arbeitest und Silos aktiv aufbrichst - Lust hast, ein Produkt und dessen Marktwirkung aktiv mitzugestalten - Verantwortung übernimmst und Dinge vorantreibst, ohne formale Führungsverantwortung zu brauchen Warum wir? - Spannende Kunden: Scompler ist das SaaS Unternehmen für strategische Kommunikation in DACH. Bei uns arbeitest du nicht mit kleinen Fischen, sondern mit relevanten Dax Unternehmen und namhaften NGOs - Außergewöhnliches Team: Werde Teil eines kompetenten und vielseitigen Teams, das dir endlose Möglichkeiten zur Weiterentwicklung bietet. - Faire Vergütung: Ein wettbewerbsfähiges Gehalt über dem Marktdurchschnitt. - Echter Mehrwert: Über unser Benefit Programm hast du die Wahl, ob Essen, Einkaufen, Fahrtkosten oder Internet. Du entscheidest wo du dir bares Geld sparen möchtest. - Individuelles Coaching: Für die persönliche und berufliche Entwicklung - Flexible Arbeitszeiten: In einem internationalen Team sind flexible Arbeitszeiten und Remote Work eine Selbstverständlichkeit - Work-Life-Balance: Genieße 28 Tage bezahlten Urlaub pro Jahr für eine Vollzeitstelle - Unterstützendes Umfeld: Arbeite in einem unterstützenden und integrativen Arbeitsumfeld
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Product Manager/Sr. Product Manager
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Job Description Amazing Career Moments Happen Here Transforming the insurance industry is ambitious, we know. That's why at Applied, we're building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers - all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the insurtech game, we're not just redefining what's achievable; we're creating a place where amazing career moments are made possible. Position Overview We're searching for a Product Manager/Sr. Product Manager to join our core product (Epic) team. 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You may have other skills or credentials, including: - Insurance or financial industry experience. - Agile/Scrum experience. - Experience with Jira, Confluence, ReadMe, Swagger, Pendo, or other related tools. We know that talent comes from all backgrounds and experience levels. We encourage military members and their spouses, as well as candidates without a degree or a background in tech to apply! When You Join Team Applied, You Can Expect: A culture that values who you are and recognizes that you aren't just an employee; you are a teammate, and you matter. We thrive on the benefits of our different experiences and celebrate the uniqueness our teammates bring to work with them every day. We flex our time together, collaborating remotely and in-person to empower our teams to work in the ways that work best for them. A comprehensive benefits and compensation package that centers on our teammates and helps them to bring their best to work every day: - Medical, Dental, and Vision Coverage - Holiday and Vacation Time - Health & Wellness Days - A Bonus Day for Your Birthday Learn more about the people behind our products at https://www1.appliedsystems.com/en-us/about-us/jobs/ Our targeted starting base salary in the United States for this position ranges from $85,000 - $150,000 USD. To determine a new team member's starting pay, we consider a variety of factors, including someone's depth, breadth, and variety of experience, skills, and responsibilities. Depending on the role, team members may also be eligible to participate in additional compensation plans such as bonus and commission. Your Security Matters: Our candidates' personal information and online safety are top of mind for us. At Applied, we proactively protect your personal information and only communicate with candidates via a secure @appliedsystems.com email or through our official careers portal. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers. AI Utilization We leverage AI tools to streamline parts of our recruitment workflow (such as resume parsing and interview scheduling). However, candidate screening, interviews, and final decisions are conducted by real humans. EEO Statement Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don't discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law. #LI-Remote




