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Vacasa

Vacasa is an award-winning vacation rental management company based in Portland, Oregon. As an employer, Vacasa is always looking for talented and motivated pro

Brand Manager

Location

Alabama + 36 moreAll locations: Alabama | Alaska | Arizona | California | Colorado | Florida | Hawaii | Idaho | Illinois | Louisiana | Maine | Montana | Nevada | New Hampshire | New Jersey | New Mexico | North Carolina | Ohio | Oklahoma | Oregon | Maryland | Massachusetts | Michigan | Minnesota | Missouri | Pennsylvania | Rhode Island | South Carolina | South Dakota | Tennessee | Texas | Utah | Vermont | Virginia | Washington | Wisconsin | Wyoming

Posted

49 days ago

Salary

$90.7K - $117.9K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Brand Manager

Vacasa

• Define and evolve Casago’s brand strategy, including positioning, value proposition, and messaging architecture across B2C and B2B audiences • Establish, maintain, and govern brand guidelines to ensure consistent application across all national and franchise marketing touchpoints • Serve as the final brand authority, providing approval and guidance on campaigns, launches, and franchise-facing materials • Manage and develop the Brand team, including Copywriter(s) and Graphic Designer(s), providing clear direction, feedback, and prioritization • Lead cross-functional brand planning in partnership with Local Marketing, Franchise Operations, and other Marketing teams • Develop scalable brand systems, frameworks, and tools that enable franchise adoption while maintaining brand integrity • Oversee brand-related initiatives and launches, ensuring alignment, readiness, and high-quality execution across markets • Guide brand research, insights, and competitive analysis to inform strategic decisions and positioning • Balance brand consistency with local market flexibility by establishing clear guardrails for customization within a franchise model • Act as the internal steward and advocate for the brand, educating teams and reinforcing standards across the organization

Job Requirements

  • 5–8+ years of experience in brand management, marketing, or related roles
  • Proven experience developing and owning brand strategy within multi-location, franchise, or complex organizations
  • Strong understanding of brand governance, messaging frameworks, and scalable brand systems
  • Demonstrated ability to lead cross-functional work and influence without direct authority
  • Excellent strategic thinking, prioritization, and decision-making skills
  • Strong communication and collaboration skills across creative, marketing, and operational teams
  • Hospitality, franchise, or consumer services experience strongly preferred
  • Experience managing a digital brand management platform preferred

Benefits

  • Health/dental/vision insurance based on hours worked
  • Employer Sponsored & Voluntary Supplemental Benefits based on hours worked
  • 401K retirement savings plan with immediate 100% company match on the first 4% you contribute
  • Health & Dependent Care Flexible Spending Accounts based on hours worked
  • Paid Flex Time Off / Vacation & Sick Time
  • Employee Assistance Program (EAP)
  • Employee Discounts

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