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Mobile Analytics Lead – Product & Growth
Location
Spain
Posted
56 days ago
Salary
0
Seniority
Senior
Job Description
Mobile Analytics Lead – Product & Growth
Leadtech Group
• Own the **mobile analytics vision and roadmap**, ensuring alignment with product growth and business objectives. • Design scalable measurement frameworks for **mobile acquisition, activation, retention, engagement, and monetization**. • Establish best practices for **mobile data instrumentation, experimentation, and analytics governance**. • Lead analysis of **mobile user behavior, funnels, and lifecycle metrics** to identify opportunities for product improvements. • Translate complex datasets into **clear insights that drive product decisions and measurable growth**. • Partner with product leaders to shape **data-informed product strategies**. • Build and scale **A/B testing and experimentation frameworks** across mobile products. • Apply advanced **statistical methods and causal inference techniques** to evaluate product and growth initiatives. • Champion a **culture of experimentation** and evidence-based decision making across teams. • Implementation of **predictive Lifetime Value (pLTV) models** to optimize acquisition and monetization strategies. • Use advanced analytics and modeling to forecast **user retention, revenue, and long-term engagement**. • Partner with growth teams to allocate marketing investments using **ROI and predicted user value**. • Ensure reliable, scalable **mobile event tracking and analytics infrastructure** across platforms. • Work with large-scale datasets using **SQL, BigQuery, Databricks, and modern data platforms**. • Leverage **Python** and advanced analytics techniques for modeling, automation, and experimentation analysis. • Collaborate with engineering teams to ensure **high-quality data pipelines and instrumentation frameworks**. • Own measurement and attribution across mobile marketing channels using **AppsFlyer or similar attribution platforms**. • Evaluate and optimize performance across **paid acquisition, organic growth, and re-engagement campaigns**. • Connect marketing performance with **long-term user value and product engagement metrics**. • Hire, mentor, and develop a **high-performing team of product and mobile analysts**. • Elevate analytics capabilities across the organization through **best practices, tooling, and knowledge sharing**. Influence executive decision-making through **clear storytelling with data**.
Job Requirements
- Basic Qualifications**
- 6+ years of experience in **mobile analytics, product analytics, growth analytics, or data science**.
- 2+ years of experience leading or mentoring analytics teams.
- Deep expertise in **mobile product analytics and user lifecycle measurement**.
- Strong experience designing and analyzing **A/B tests and experimentation frameworks**.
- Advanced proficiency in **SQL** and experience with large-scale data platforms such as **BigQuery, Databricks, or Snowflake**.
- Proficiency in **Python** for statistical analysis, predictive modeling, and automation.
- Experience working with **mobile analytics platforms** such as **Amplitude, Firebase, or Mixpanel**.
- Experience with **mobile attribution platforms** such as **AppsFlyer, Adjust, or Branch**.
- Preferred Qualifications**
- Experience developing **predictive models such as pLTV, churn prediction, and retention forecasting**.
- Strong understanding of **mobile growth loops, monetization models, and user engagement dynamics**.
- Experience operating analytics frameworks at **large-scale consumer mobile products**.
- Familiarity with **machine learning techniques applied to product and marketing analytics**.
- Experience building **data platforms or analytics frameworks from the ground up**.
Benefits
- Opportunity to manage **high-impact budgets** in a 100% performance-driven environment
- Work with a **modern tech stack** and advanced attribution models
- A **culture** that values technical expertise and **proactive experimentation**
- Operate at a **level **of spend and complexity** few teams reach**
- Be part of a **modern Performance Marketing organization** with a cross-channel mindset
- High ownership**, strong collaboration with Product, Data and Creative teams
- Growth and career development**
- At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.
- Work-Life balance**
- Benefit from a flexible schedule with flextime and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!
- Comprehensive benefits**
- Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).
- 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!
- Unique Perks**
- If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
- Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.
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