• Refine AI-generated content for aesthetic practices across web, social, PPC, and traditional channels, transforming drafts into engaging, patient-focused copy that informs and converts • Conduct keyword research and competitive analysis for multiple practice clients to identify content opportunities and optimize existing assets for local and national search • Partner with cross-functional teams (design, paid media, social) to provide strategic copywriting guidance and SEO best practices tailored to each practice's market • Support the SEO Team Lead in developing client content strategies, identifying optimization opportunities, and implementing editorial standards across all accounts • Monitor content performance metrics for client websites and recommend data-driven improvements to boost rankings, patient inquiries, and appointments • Maintain brand voice consistency for each practice while adapting tone and style for different treatments, audiences, and platforms • Write descriptive and directive LLM prompts for various projects within the marketing organization • Stay current on aesthetic industry trends and regulations to ensure all content is accurate, compliant, and competitive • Develop and execute a comprehensive content calendar aligned with SEO goals, product launches, and brand narrative • Write, edit, and proofread high-quality blog posts, whitepapers, and landing page copy that adheres to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles • Perform in-depth keyword research and on-page optimization (meta tags, internal linking, header structures) to improve organic visibility • Oversee the content production pipeline, ensuring all assets are delivered on time and meet quality standards • Monitor content performance using tools like Google Search Console and Google Analytics 4; use data to pivot strategies and improve ROI • Work closely with technical SEO and development teams to ensure content is properly indexed and rendered

• Own SEO execution end-to-end: Manage SEO for a portfolio of enterprise clients — from audits and keyword research to on-page optimization, execution, and reporting. • Drive measurable organic growth: Identify and execute opportunities that improve rankings, traffic, and visibility, with clear attribution to your work. • Build AI-powered workflows: Design and deploy AI agents or automations (e.g., keyword clustering, content briefs, internal linking, alerts) that reduce manual work and improve consistency. • Improve and scale processes: Turn repeatable SEO workflows into documented SOPs and playbooks that the team can use and build on. • Enhance reporting and insights: Build or improve SEO reporting systems that deliver clear, actionable insights to internal teams and clients. • Collaborate cross-functionally: Partner with content, paid media, and client success teams to align SEO with broader marketing strategy. • Contribute to program evolution: Identify gaps, propose improvements, and help define what “best-in-class” SEO looks like at Moxie.

• Assist the SEO team in utilizing software tools to compile performance data and insights on client websites. • Help Senior Strategists compile audits and regular performance reports. • Conduct keyword research, map content opportunities, and perform on-page optimization tasks. • Leverage an understanding of Google Analytics • Develop and execute strategies to improve brand visibility within Google’s AI Overviews (AIO) and generative search engines. • Optimise site architecture and content to be easily parsed by LLM crawlers, focusing on semantic density and clear entity relationships. • AI Performance Tracking: Utilise emerging tools and methods to monitor brand mentions and citations within generative search results. • Be a versatile team player who can tackle various projects and collaborate with all teams. • Be a constant student of SEO who is applying their learnings to their work and sharing knowledge with internal and client-facing teams.

• Utilize cultural and linguistic knowledge to enhance search marketing initiatives • Conduct research and analysis to optimise multilingual content • Carry out keyword research, content development and adaptation • Maintain high standards of accuracy and attention to detail in all tasks