• Utilize cultural and linguistic knowledge to enhance search marketing initiatives • Conduct research and analysis to optimise multilingual content • Carry out keyword research, content development and adaptation • Maintain high standards of accuracy and attention to detail in all tasks

• Build high-quality backlinks for priority landing pages in Thailand while exploring brand mention opportunities • Report to both your Thailand SEO Country Lead and the Global Outreach Lead • Execute local strategy while contributing to global coordination • Spot opportunities, propose optimizations, contribute to strategy discussions, and solve problems resourcefully • Deliver measurable authority growth that improves Canva's rankings and search visibility • Collaborate with your Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targets • Research and build prospect lists using Canva's proven frameworks • Write personalized, culturally fluent outreach emails that resonate with Thailand publishers and editors • Manage end-to-end outreach workflows • Ensure all backlinks meet Canva's strict white-hat quality standards • Monitor link placements for compliance, indexation, and longevity • Identify key platforms where our brand can gain beneficial recognition

• Provide hands-on technical SEO support to SEO Country Leads • Monitor and maintain hreflang implementation, indexation, and crawlability • Use tools to surface errors and opportunities • Manage technical SEO work through Jira • Stay curious about AI-powered search

• Serve as the team’s Search Engine Optimization/Artificial Intelligence Optimization (SEO/AIO) product expert, with knowledge of both organic and local SEO, and how AI is changing the search landscape. • Provide excellent customer service as the liaison between sales teams and the SEO team. • Troubleshoot technical issues that could potentially delay SEO campaign launches, such as access to a client’s CMS and Google platforms. • Monitor the onboarding and ongoing pacing of SEO and other digital advertising campaigns to ensure timely, accurate implementation and full delivery. • Ensure all campaign revisions are fully communicated and executed with 100% accuracy. • Maintain processes and best practices and provide suggestions to leadership on improvement opportunities.