• Assist the SEO team in utilizing software tools to compile performance data and insights on client websites. • Help Senior Strategists compile audits and regular performance reports. • Conduct keyword research, map content opportunities, and perform on-page optimization tasks. • Leverage an understanding of Google Analytics • Develop and execute strategies to improve brand visibility within Google’s AI Overviews (AIO) and generative search engines. • Optimise site architecture and content to be easily parsed by LLM crawlers, focusing on semantic density and clear entity relationships. • AI Performance Tracking: Utilise emerging tools and methods to monitor brand mentions and citations within generative search results. • Be a versatile team player who can tackle various projects and collaborate with all teams. • Be a constant student of SEO who is applying their learnings to their work and sharing knowledge with internal and client-facing teams.

• Utilize cultural and linguistic knowledge to enhance search marketing initiatives • Conduct research and analysis to optimise multilingual content • Carry out keyword research, content development and adaptation • Maintain high standards of accuracy and attention to detail in all tasks

• Utilize cultural and linguistic knowledge to enhance search marketing initiatives • Conduct research and analysis to optimise multilingual content • Carry out keyword research, content development and adaptation • Maintain high standards of accuracy and attention to detail in all tasks

• Build high-quality backlinks for priority landing pages in Thailand while exploring brand mention opportunities • Report to both your Thailand SEO Country Lead and the Global Outreach Lead • Execute local strategy while contributing to global coordination • Spot opportunities, propose optimizations, contribute to strategy discussions, and solve problems resourcefully • Deliver measurable authority growth that improves Canva's rankings and search visibility • Collaborate with your Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targets • Research and build prospect lists using Canva's proven frameworks • Write personalized, culturally fluent outreach emails that resonate with Thailand publishers and editors • Manage end-to-end outreach workflows • Ensure all backlinks meet Canva's strict white-hat quality standards • Monitor link placements for compliance, indexation, and longevity • Identify key platforms where our brand can gain beneficial recognition