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RD Station logo
RD Station

To empower the heroes and scale-ups that grow the economy

Marketing Coordinator – Demand Generation

MarketingMarketingFull TimeRemoteSeniorTeam 1,001-5,000Since 2011H1B SponsorCompany SiteLinkedIn

Location

Brazil

Posted

60 days ago

Salary

0

Seniority

Senior

Portuguese

Job Description

Marketing Coordinator – Demand Generation

RD Station

• You will be part of the Marketing — Demand Generation team. Your work will be focused on the Feedz product, an HR management system within the Totvs portfolio. • The challenge is to lead and execute the new online acquisition plan, aligning strategies with Sales and other areas to ensure sustainable product growth. • Map and plan the customer acquisition process for Feedz, defining target audiences, ICP, and packaging. • Lead the execution of the online demand generation plan, monitoring the marketing funnel and targets. • Orchestrate content production, directing copy, landing pages, and media materials with internal teams. • Monitor and analyze performance data using tools like Power BI or Looker to optimize results. • Report results in a structured way in leadership forums, ensuring alignment and transparency.

Job Requirements

  • Generalist and strategic mindset to define offers, target audiences, and orchestrate content production.
  • Functional knowledge of digital channels, with the ability to collaborate with teams specialized in paid media and SEO.
  • Solid experience in demand generation and inbound marketing in the online environment.
  • Advanced data analysis skills, proficient with tools such as Power BI.
  • Clear and proactive communication, essential for remote work and cross-team collaboration.
  • The following will be considered a plus:
  • Previous experience in B2B SaaS companies.
  • Knowledge of the HR sector (HR Techs).
  • Familiarity with Inside Sales methodologies.
  • Experience in strategic digital marketing planning.
  • Knowledge of marketing automation tools.

Benefits

  • Holistic Well-being: We promote the holistic well-being of every employee through initiatives and benefits that provide self-care resources across five pillars: Emotional, Financial, Physical, Occupational, and Social.
  • Plurality: Diversity is part of who we are. Recognized among the Best Companies to Work for in Brazil, we actively promote inclusion and belonging. Our expertise is human and living; through it we welcome and empower people both inside and outside the company.

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