• Lead preparation of pitch materials, briefings, follow up content, and supporting documentation for prospective partners, funders, and clients. • Coordinate with the Program Office and internal contributors to manage timelines, inputs, reviews, and handoffs for opportunities across the Growth Office. • Track opportunities, funder and partner interactions, decisions, and next steps to ensure continuity, accountability, and follow through. • Support opportunity progression by identifying risks, gaps, and dependencies and flagging them early. • Develop and ensure consistent use of Growth Office tools, templates, and operating processes across opportunities and focus areas.

• Build and scale social media as a performance-driven channel (Instagram, Telegram, X, TikTok) • Develop creative mechanics that bring players back: interactive funnels, quizzes, and reactivation campaigns • Own and execute the growth roadmap, continuously testing new ideas and hypotheses • Analyze and optimize performance, directly influencing: LTV (Lifetime Value), registrations, deposits and repeat deposits • Work closely with an SMM Specialist: set clear tasks, guide execution, and ensure quality aligned with KPIs • Leverage AI tools to streamline workflows, analyze trends, and improve efficiency.

Location: Remote in U.S Reports to: SVP, Digital + Growth Nice to meet you! Pepper is an innovative, fast-growing DTC intimate apparel brand designed to celebrate small-chested women. Our iconic solution-driven undergarments, swimwear, clothing are thoughtfully designed to make every moment and outfit a confident and authentic expression of your best self. Pepper has been obsessed with uncompromising fit for small chests since our 470% funded Kickstarter launch 2017, and has since grown into a global community of millions of women united by a mission of inspiring women to feel perfectly enough as they are. We’re reshaping the conversation around fit, style, and confidence for small-chested bodies everywhere. What we’re proud of: - Remote-first, flexible, and human: We’re a fully remote-first team that values autonomy, balance, and trust. Pepper is built for people who want to do their best work from wherever they thrive. Without sacrificing connection, collaboration, or career growth. - Women-founded & Self-funded: As a women-owned company that never took traditional VC funding, we’ve scaled to eight-figure revenue through focus, profitability, and scrappiness. People come here to help rewrite what success looks like in DTC, and to build alongside a team that loves breaking the “rules” of how startups should grow. - Mission-driven with real impact. Everything we do is rooted in empowering small-chested people to feel confident and celebrated. Our mission shapes our products, our culture, and our decisions, from inclusive design to responsible manufacturing and community giving. Joining Pepper means using your work to make the world a little more comfortable, confident, and kind. This is where you come in. Pepper is looking for a Senior Growth Marketing Manager to own and scale our full funnel growth marketing acquisition engine and take the company to the next tier of growth. This is a high-impact, high-visibility role responsible for driving efficient and profitable customer acquisition across all paid channels. The focus of the role is not just to attract new customers but to identify, acquire and scale high-value customer segments that are sticky, brand-aligned and drive long-term LTV. You will own key performance metrics including LTV: CAC, media spend ROI, and first-purchase conversion rates, all while shaping the strategy that fuels Pepper’s next stage of growth. This role combines strategic leadership and hands-on execution, overseeing the full acquisition engine: from channel strategy and budget allocation to daily performance optimization.  - Own the end to end paid media strategy across all channels - existing and emerging - to drive profitable new customer acquisition at scale, defining high-value customer cohorts across domestic and international markets (Meta, Google, TikTok, Affiliates and emerging platforms) - Build, manage, and scale full-funnel paid campaigns, including audience targeting, ad creative development, bid strategy, and ongoing campaign optimization - Lead media buyers or agency relationships, driving clear accountability, performance standards, and ROI expectations - Daily management of paid media mix to ensure weekly traffic, customers, LTV:CAC and ROI targets are met. Leverage attribution software to effectively deploy attribution models and uplift analysis for in-channel optimization and media mix portfolio optimization  - Design, execute, and analyze A/B tests across ad creative, landing pages, and audience segments to continuously improve conversion and efficiency - Brief high-impact ad concepts rooted in audience insights and channel best practices, with a sharp creative sensibility for what drives engagement and conversion - Collaborate closely with Retention, Brand, Inventory Planning, eCommerce and Creative teams to align paid media tactics to drive company priorities around new product launches, strong customer lifecycle performance, GTM strategies and other strategic priorities - Own weekly/monthly performance reporting and communicate insights to leadership  - Partner with the SVP of Growth & Digital to own the digital marketing P&L, manage ad budget allocation, and deliver real-time, weekly, and monthly performance reporting - Stay ahead of the curve on emerging platforms, industry trends, policy changes, and new marketing strategies, translating insights into actionable tests and opportunities

• Own the full commercial motion for WinZip Compression, PC Utilities, and Ad Remover. • Rebuild ROAS and paid media performance. • Drive full funnel optimization from campaign performance through to conversion. • Participate in monthly product-revenue alignment with the CRO and CPO. • Build and lead a focused growth team.