Pepper

• Manage the end-to-end planning and execution of integrated campaigns and GTM across all channels (ads, email, site, social etc) to ensure seamless coordination from clear creative briefs to seamless final execution • Define, build, and drive the annual integrated marketing calendar that meets sales plans and brand goals • Partner closely with Project Management to set GTM processes and timelines and ensure on-time and successful execution • Support on the ground as needed for content creation, campaign shoots and experiential activations • Ideate and initiate community-first campaigns, storytelling, partnerships, collaborations and activations to increase engagement and awareness • Translate brand vision into actionable strategies that drive increased awareness, organic reach, and brand affinity • Collaborate closely with Social to develop high quality UGC to fuel integrated marketing calendar plan and ad creative • Collaborate with PR and paid influencer marketing efforts to drive coverage of key launches • Measure and track campaign results and brand marketing KPIs, owning campaign and launch recaps and recommendations to optimize • Deliver customer insights through data, research, interviews, and surveys to inform strategies • Own campaign and launch recaps, delivering insights and recommendations to optimize future performance • Translate performance data into actionable strategy across channels • Develop and maintain key marketing tools, including quarterly strategy decks, campaign timelines, marketing calendars, and seasonal product priorities • Collaborate with cross-functional teams across digital, marketing, merchandising, CX, planning to support evolving business priorities and goals • Leads cross-functional alignment across digital, social, CX, merchandising, and planning teams to deliver integrated campaigns

Role Description Pepper is looking for an ambitious, creative and organized Brand & Integrated Marketing Manager to drive, amplify and express Pepper’s brand voice and positioning consistently, creatively and profitably across evergreen 360 campaigns, content, and product launches. You’ll help grow Pepper’s community and establish Pepper as a beloved, culturally relevant, and inspiring global brand in a way that’s unequivocally Pepper: Confident, Warm, Clever. The Brand & Integrated Marketing Manager will impact Brand Awareness, Content Performance and Customer Demand Creation across channels through developing share-worthy and powerful content, activations, partnerships, and launches. This role will have a huge role in shaping how Pepper shows up in the world, with the opportunity to positively impact millions of women and how they show up in the world. Responsibilities - Integrated Campaign Strategy & Execution - Manage the end-to-end planning and execution of integrated campaigns and GTM across all channels (ads, email, site, social etc) to ensure seamless coordination from clear creative briefs to seamless final execution. - Define, build, and drive the annual integrated marketing calendar that meets sales plans and brand goals. - Partner closely with Project Management to set GTM processes and timelines and ensure on-time and successful execution. - Support on the ground as needed for content creation, campaign shoots and experiential activations. - Brand Growth, Storytelling & Cultural Relevance - Ideate and initiate community-first campaigns, storytelling, partnerships, collaborations and activations to increase engagement and awareness. - Translate brand vision into actionable strategies that drive increased awareness, organic reach, and brand affinity. - Collaborate closely with Social to develop high quality UGC to fuel integrated marketing calendar plan and ad creative. - Collaborate with PR and paid influencer marketing efforts to drive coverage of key launches. - Performance, Insights & Optimization - Measure and track campaign results and brand marketing KPIs, owning campaign and launch recaps and recommendations to optimize. - Deliver customer insights through data, research, interviews, and surveys to inform strategies. - Own campaign and launch recaps, delivering insights and recommendations to optimize future performance. - Translate performance data into actionable strategy across channels. - Cross-Functional Leadership & Marketing Operations - Develop and maintain key marketing tools, including quarterly strategy decks, campaign timelines, marketing calendars, and seasonal product priorities. - Collaborate with cross-functional teams across digital, marketing, merchandising, CX, planning to support evolving business priorities and goals. - Leads cross-functional alignment across digital, social, CX, merchandising, and planning teams to deliver integrated campaigns. - Passionate about Pepper’s mission to redefine body standards and lives Pepper’s brand and ethos. Qualifications - 4+ years of brand marketing or integrated marketing experience at a beloved, social-first, ecommerce consumer brand. - Proven experience driving campaigns that are emotionally resonant and commercially successful. - A strong balance of right and left brain: Highly creative with the ability to use insights and data to drive decisions. - Highly curious, proactive, and creative, and can quickly adapt relevant cultural trends and conversations into powerful brand moments. - Strong organizational, communication, collaboration and project management skills. - Creative visual and verbal storyteller who can capture the heart of a brand. - Thrives in fast-paced startup environments with the ability to manage multiple priorities, complex timelines and multiple stakeholder perspectives. - Comfortable with challenging the status quo and proposing wild ideas that might just work. Requirements - Robust health benefits including 100% company covered option for medical, vision, dental insurance, and supplemental insurance options. - Company matched 401K plan up to 3%. - Generous paid time off program including flexible PTO days, federal holidays, and sick days. - Flexible remote workplace. - Paid parental leave for qualifying employees. - Monthly wellness stipend. - Annual company-wide offsite. - Have a huge role in the growth of a company with a meaningful mission. Benefits - The expected salary for this role is $80,000-$105,000, though the final offer will reflect several factors such as your experience, skills, and the role’s location and may be outside of this number. - Candidates should expect offers that reflect their individual qualifications, experience, and location. - The salary provided is directional and actual compensation may vary. - At Pepper, we know that compensation is just one part of the package. - We offer a robust total rewards package, including health and wellness benefits, remote work stipends, a generous flexible paid time off policy, product discounts, and more, that are designed to support your journey both inside and outside of work.

• Own the end to end paid media strategy across all channels - existing and emerging - to drive profitable new customer acquisition at scale, defining high-value customer cohorts across domestic and international markets (Meta, Google, TikTok, Affiliates and emerging platforms) • Build, manage, and scale full-funnel paid campaigns, including audience targeting, ad creative development, bid strategy, and ongoing campaign optimization • Lead media buyers or agency relationships, driving clear accountability, performance standards, and ROI expectations • Daily management of paid media mix to ensure weekly traffic, customers, LTV:CAC and ROI targets are met. Leverage attribution software to effectively deploy attribution models and uplift analysis for in-channel optimization and media mix portfolio optimization • Design, execute, and analyze A/B tests across ad creative, landing pages, and audience segments to continuously improve conversion and efficiency • Brief high-impact ad concepts rooted in audience insights and channel best practices, with a sharp creative sensibility for what drives engagement and conversion • Collaborate closely with Retention, Brand, Inventory Planning, eCommerce and Creative teams to align paid media tactics to drive company priorities around new product launches, strong customer lifecycle performance, GTM strategies and other strategic priorities • Own weekly/monthly performance reporting and communicate insights to leadership • Partner with the SVP of Growth & Digital to own the digital marketing P&L, manage ad budget allocation, and deliver real-time, weekly, and monthly performance reporting • Stay ahead of the curve on emerging platforms, industry trends, policy changes, and new marketing strategies, translating insights into actionable tests and opportunities

Location: Remote in U.S Reports to: SVP, Digital + Growth Nice to meet you! Pepper is an innovative, fast-growing DTC intimate apparel brand designed to celebrate small-chested women. Our iconic solution-driven undergarments, swimwear, clothing are thoughtfully designed to make every moment and outfit a confident and authentic expression of your best self. Pepper has been obsessed with uncompromising fit for small chests since our 470% funded Kickstarter launch 2017, and has since grown into a global community of millions of women united by a mission of inspiring women to feel perfectly enough as they are. We’re reshaping the conversation around fit, style, and confidence for small-chested bodies everywhere. What we’re proud of: - Remote-first, flexible, and human: We’re a fully remote-first team that values autonomy, balance, and trust. Pepper is built for people who want to do their best work from wherever they thrive. Without sacrificing connection, collaboration, or career growth. - Women-founded & Self-funded: As a women-owned company that never took traditional VC funding, we’ve scaled to eight-figure revenue through focus, profitability, and scrappiness. People come here to help rewrite what success looks like in DTC, and to build alongside a team that loves breaking the “rules” of how startups should grow. - Mission-driven with real impact. Everything we do is rooted in empowering small-chested people to feel confident and celebrated. Our mission shapes our products, our culture, and our decisions, from inclusive design to responsible manufacturing and community giving. Joining Pepper means using your work to make the world a little more comfortable, confident, and kind. This is where you come in. Pepper is looking for a Senior Growth Marketing Manager to own and scale our full funnel growth marketing acquisition engine and take the company to the next tier of growth. This is a high-impact, high-visibility role responsible for driving efficient and profitable customer acquisition across all paid channels. The focus of the role is not just to attract new customers but to identify, acquire and scale high-value customer segments that are sticky, brand-aligned and drive long-term LTV. You will own key performance metrics including LTV: CAC, media spend ROI, and first-purchase conversion rates, all while shaping the strategy that fuels Pepper’s next stage of growth. This role combines strategic leadership and hands-on execution, overseeing the full acquisition engine: from channel strategy and budget allocation to daily performance optimization.  - Own the end to end paid media strategy across all channels - existing and emerging - to drive profitable new customer acquisition at scale, defining high-value customer cohorts across domestic and international markets (Meta, Google, TikTok, Affiliates and emerging platforms) - Build, manage, and scale full-funnel paid campaigns, including audience targeting, ad creative development, bid strategy, and ongoing campaign optimization - Lead media buyers or agency relationships, driving clear accountability, performance standards, and ROI expectations - Daily management of paid media mix to ensure weekly traffic, customers, LTV:CAC and ROI targets are met. Leverage attribution software to effectively deploy attribution models and uplift analysis for in-channel optimization and media mix portfolio optimization  - Design, execute, and analyze A/B tests across ad creative, landing pages, and audience segments to continuously improve conversion and efficiency - Brief high-impact ad concepts rooted in audience insights and channel best practices, with a sharp creative sensibility for what drives engagement and conversion - Collaborate closely with Retention, Brand, Inventory Planning, eCommerce and Creative teams to align paid media tactics to drive company priorities around new product launches, strong customer lifecycle performance, GTM strategies and other strategic priorities - Own weekly/monthly performance reporting and communicate insights to leadership  - Partner with the SVP of Growth & Digital to own the digital marketing P&L, manage ad budget allocation, and deliver real-time, weekly, and monthly performance reporting - Stay ahead of the curve on emerging platforms, industry trends, policy changes, and new marketing strategies, translating insights into actionable tests and opportunities

• Define, amplify and express Pepper’s brand voice and positioning consistently, creatively and profitably across evergreen 360 campaigns and product launches • Develop and lead go-to-market, content, and brand strategy that establishes Pepper as a premium, culturally relevant, and inspiring global brand • Drive and own Brand Awareness, Traffic via owned and earned channels, Content Engagement and Customer Loyalty • Shape how Pepper shows up in the world, positively impacting millions of women • Balance of creativity, strategic and financial oversight, executional excellence, and inspire teams • Develop creative strategies that build brand awareness, unlock value in target customer segments, and establish Pepper’s positioning in the market • Clarify and amplify Pepper’s brand positioning and identity into cultural resonance through campaigns, storytelling, partnerships, and activations • Maintain deep understanding of Pepper’s customer and deliver customer insights through data, research, interviews, and surveys to inform and optimize strategies • Partner closely with Creative to fiercely protect, champion, and elevate Pepper’s brand execution • Monitor trends, cultural shifts, and market activity to anticipate opportunities for growth and relevance • Lead as the Brand Marketing voice in the product development process to shape strategic go to market plans • Oversee Copy and the execution of content • Own the development of the annual content plans — build, align, and execute the master integrated campaign calendar including evergreen messaging, product launches, key seasonal stories, and tentpole promotions • Drive performance through storytelling — integrate trend, product, promotion, and assortment data into cohesive narratives that increase customer loyalty and new customer acquisition • Lead cross-functional collaboration with Merchandising, Creative, Ecommerce and Growth Marketing for effective and strategic decision making • Inform PR strategy to communicate key launches and brand relevancy in market and secure coverage and partnerships

• Translate the Chief Product Officer’s strategic direction into actionable seasonal and annual merchandising plans by channel. • Manage SKU and assortment architecture with a focus on profitability, inventory health, and aligning products to customer expectations. • Partner with Planning to develop category forecasts, SKU productivity targets, and optimize in-season performance. • Use data and customer insights to make in-season adjustments that drive revenue, margin, and overall results. • Identify whitespace opportunities in products and presentations within brand and product guidelines. • Track competitor activity and translate insights into actionable opportunities related to assortment, colors, fabrics, styles, curated edits, trends, and pricing. • Partner with Marketing, Growth, Operations, Ecommerce, and Product to ensure cohesive go-to-market execution aligned to sales and merchandising goals. • Maintain alignment across teams on timelines, inventory, product priorities, and authentic brand storytelling. • Build visual and analytical tools to support merchandising execution and cross-functional alignment. • Manage, mentor, develop merchandising associates. • Implement best-in-class site merchandising to maximize conversion, discoverability, and engagement. • Drive seasonal and core sales to meet or exceed plan expectations. • Leverage product reviews, graphics, video, and fit tips to highlight product benefits. • Support PLP/PDP optimization, collections, and navigation to reinforce merchandising storytelling and sales plans. • Identify asset needs (photography, styles, colors) and partner with ecommerce to fill gaps. • Collaborate on A/B tests for content, pricing display, site pathing, and merchandising layouts. • Partner to maximize site performance through analysis of sales, category & product trends, seasonality, launch timing, customer cohorts, and LTV behavior. • Work with Marketing to align landing pages, sales plans, and campaign messaging. • Analyze site metrics (conversion, click-through, search behavior, funnel drop-off), return/exchange data, and product journey insights to inform merchandising actions and improve LTV. • Evaluate product combinations, bundles, and sets to optimize loyalty, retention, and customer lifetime value. • Synthesize weekly reporting into quarterly summaries highlighting insights, recommended actions, challenges, and opportunities. • Drive enhanced site presentation, copy, and assets to improve customer education and experience. • Own customer calls, focus groups, and wear tests to unlock customer mindset and identify opportunities to improve products, increase purchase frequency, and grow LTV.

• This is a rare opportunity to sit at the intersection of strategy and creativity and scale a brand with a clear, powerful mission and an unmistakable value proposition. • We’re not just growing a business, we’re building a brand customers genuinely love, return to again and again, and proudly recommend and remember. • This is a high-impact, executive-level role partnering closely with the Co-founders/CEO, Merchandising and E-Commerce leaders, to serve as the creative and strategic force behind brand, content, and community. • Everything we put into the world – from our photoshoots to influencer content to go-to-market campaigns – will flow through this role, ensuring everything works in harmony to attract high-value purchasers, deepen retention, and fuel long-term growth. • In collaboration with founders, evolve Pepper’s long-term brand vision, positioning, tone, and aesthetic as we scale into new categories, customer segments and expand channels. • Translate merchandising vision, product strategy, and line plans into clear, compelling creative narratives that drive demand and conversion. • Own the product storytelling framework across launches, collections, and seasonal moments, ensuring creative both elevates the brand and is commercially effective. • Ensure product benefits, fit innovation, and category leadership are communicated in ways that are emotionally resonant and easy for customers to understand and buy into. • Serve as the ultimate brand steward, ensuring consistency across all customer touchpoints, channels, and teams. • Build storytelling frameworks that move her from single-purchase to multi-category shopper, increasing frequency and basket size. • Drive the use of customer insights, data, and analytics to develop emotionally resonant stories and optimize performance of content.