(ABM/Sr. ABM) Channel Development Packtypes
Location
United States
Posted
60 days ago
Salary
0
Seniority
Senior
No structured requirement data.
Job Description
(ABM/Sr. ABM) Channel Development Packtypes
The Hershey Company
Role Description An Associate Brand Manager (ABM) on the Channel Development Packtypes Team is a marketing leader responsible for projects and activities that grow Hershey's portfolio of brands with specific strategic focus on maximizing performance based on the specific needs of select channels. An ABM must be a strong leader of people in cross-functional assignments, playing a leadership role throughout the company, coordinating with other functional areas to ensure necessary actions occur in alignment with project goals. This position plays a significant role in translating company strategies into tangible product-based growth activities spanning multiple brands or relevant pack sizes. Additionally, this position requires strong analytical skills and the ability to translate analysis of the business into recommended actions to better deliver for our Consumer, Shopper, and Company. This role requires strong linkage with Brand Marketing, Demand Creation Strategy, Channel Development, and Sales teams, delivering on packtype-related strategies and executions across business segments. It is seen as a key lever for enabling short and medium-term segment growth, profitability, and share position. Responsibilities - Analysis of the business results or directing such analysis - Project leadership on priority projects that deliver on the growth objectives of the business segment - Strategic (3yr) and annual (12mo) planning of the PPA pipeline - Partnership with brand teams, demand creation teams, and commercial organization to support strategy development for product-related opportunities across Price-Pack Architecture (PPA) - Leadership of activities inside (and outside) the company that will result in successful implementation of PPA plans for the segment - Maintaining a deep knowledge of the commercial, operational, and financial dimensions of the business - External and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility - Personal training and development Qualifications - MBA preferred; relevant internal Hershey experience accepted in lieu of MBA - 3+ years of professional experience - Previous project management experience with proven ability to effectively manage multiple projects in a dynamic environment is preferred - Demonstrated leadership and interpersonal skills - Overall business knowledge and holistic general management approach - Superior strategic thinking and planning - Outstanding analytical abilities - Strong problem-solving skills - Ability to nurture and contribute to new ideas and solutions - Demonstrated ability to be accountable for sales, income, and profit results - Strong verbal and written communicator to a wide breadth of audiences including senior management - Economic value creation mindset - Lifelong learner with potential to be a strong people developer - Previous P&L exposure is a plus - Experience with IRI/Circana is a plus Company Description The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
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People Inc.People Inc. is the largest print and digital publisher in America. Nearly 200 million people trust us each month to help them make decisions, take action, and find inspiration. People Inc.'s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, Travel + Leisure, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living. Please be aware of fraudulent recruiters offering opportunities at People Inc. If you are in conversations about a job opportunity and wish to confirm its validity, please reach out directly to hrconcerns@people.inc.
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