• Autonomously take ownership of the A/B testing cycle on Paper.io 2, validating feature values, refining key parameters, and optimizing monetization to drive core KPIs. • Lead analysis of large, complex datasets to uncover player behaviors and growth opportunities. • Translate data insights into clear, actionable recommendations that shape game design and the product roadmap. • Collaborate closely with designers, product managers, and developers to embed data-driven decisions throughout the game lifecycle. • Build and maintain dashboards and reports that keep the team aligned on critical metrics.

• Drive a data-driven approach to optimizing the Ollie member experience alongside peers from product, marketing, CX, & research through: - Exploratory analytical projects that identify actionable learnings & create high-value hypotheses - Hypothesis & initiative valuation to inform prioritization - Thoughtful test design & measurement for new experiences & features that makes sure we are constantly learning • Support the cross-functional team as the go-to data resource through ad hoc analysis, thought leadership on metric definition, sharing/presenting analyses, identifying & communicating data/tech needs, and contributing new ideas • Help build and maintain analytical excellence at Ollie by contributing ideas to enhance processes and being a key voice for how using data can innovate the member experience

• Provides data and analytics expertise to support and collaborate across business units • Manages and leads data and analytics of critical importance • Utilizes data and analytics expertise to coach and develop a team of analysts • Influences strategy through data and analytics • Compiles, cleans, organizes and analyzes complex data to understand business results • Establishes, modifies, documents and communicates standards of practice around data retrieval, data manipulation, data quality, data reporting and data analytics • Communicates and presents complex project analytics information to non-technical teams in clear and compelling way to influence strategy and prioritization of customer experience improvements • Monitors and evaluates business initiatives against key performance indicators and communicates results and recommendations to management • Provides technical expertise

• Own the end-to-end user journey for both free and paid (Plus) users: map how users enter, explore, convert, churn, and reactivate across the product. • Identify key behavioral patterns, friction points, and high-value segments through deep cohort analysis, funnel decomposition, and engagement profiling. • Translate findings into targeting recommendations: define which user segments to prioritize, when to intervene, and what levers (content, notification, paywall, onboarding) are most likely to move the needle. • Build and maintain dashboards and reports that track user journey KPIs - activation rates, habit formation milestones, retention curves, conversion touch points - so product and growth teams always have reliable, actionable visibility. • Partner with product managers to design and analyze A/B tests that validate targeting hypotheses and optimize specific journey moments. • Work closely with Data Scientists to ensure your segmentations and journey insights feed into modeling and personalization initiatives. • Contribute to content quality evaluation - analyzing how different content types and formats perform across user segments, and assessing how content is produced and how to surface the most relevant content to each user. • Depending on the squad, this may include recommendation observability work - tracking what is being recommended to whom, and monitoring diversity, novelty, and coverage across experiments to ensure recommendation quality is visible and measurable. • Translate retention and engagement findings into revenue and LTV impact - sizing the business value of user behavior changes and helping prioritize where to focus next. • Present findings with clarity and conviction to stakeholders at all levels, making complex behavioral patterns easy to act on.