O nosso time de Product Marketing está crescendo e queremos você com a gente! Buscamos uma pessoa que curta conectar pontos, traduzir estratégias e fazer a ponte entre Produto, Marketing e Negócios. Essa posição é chave para garantir que nossos produtos tenham uma comunicação clara, um posicionamento consistente e uma marca forte em todos os pontos de contato com quem usa e ama o Skeelo. O seu dia-a-dia no Skeelo vai ser assim: - Atuar como ponte estratégica entre os times de Marketing e Produto, com foco nos produtos Skeelo e Skoob; - Construir e evoluir a proposta de valor dos nossos produtos. - Operacionalizar estratégias de Go-to-Market (GTM) para lançamentos, reposicionamentos e evoluções de produto, definindo objetivos, cronogramas e métricas de sucesso; - Analisar a jornada do usuário e propor melhorias nas mensagens de ativação e retenção; - Conduzir análises competitivas periódicas, destacando diferenciais do Skeelo frente ao mercado e trazendo oportunidades claras de evolução do produto; - Gerenciar a atualização de materiais de vendas e FAQs sobre funcionalidades para garantir a consistência das informações em todos os pontos de contato; - Garantir execução de campanhas e lançamentos de forma integrada entre as áreas; - Coletar, analisar e organizar insights a partir de pesquisas, dados internos e aprendizados de mercado para apoiar decisões data-driven; - Gerenciar o ciclo completo de campanhas e lançamentos, desde a criação de briefings estratégicos (baseados em dados) até análises de post-mortem; - Garantir funcionamento dos fluxos de trabalho e clareza dos roadmaps e calendários entre as áreas de Conteúdo, Produto e Marketing, garantindo alinhamento e escalabilidade das campanhas. Para isso você vai precisar ter: - Experiência sólida em Go-to-Market (GTM), operacionalização de lançamentos e posicionamento de produtos; - Perfil multidisciplinar, com excelente habilidade interpessoal para transitar entre diferentes áreas e construir relações de confiança; - Capacidade de gerenciamento de projetos, com acompanhamento rigoroso de cronogramas, entregas e prazos; - Experiência em criação de narrativas para apresentação de propostas de valor e briefing de campanhas; - Mentalidade data-driven, com habilidade para transformar dados e pesquisas em insights acionáveis de negócio; E seria muito bom se você tivesse: - Experiência prévia atuando especificamente em times de Product Marketing; - Vivência com contextos B2B (parceiros e clientes) e B2C (usuário final/leitor). - Espanhol intermediário/avançado; Neste desafio você contará com alguns apoios: - Caso aconteça algum incidente e para garantir que esteja tudo em conformidade, você contará com o apoio do SulAmérica para Saúde, e Odonto e Seguro de vida. - Para recarregar as energias terá o Cartão Caju, que é o nosso famoso VA/VR! mas ele tem o diferencial de ser um cartão de crédito, bandeira visa, que você pode usar para diferentes fins, como: restaurante, mercado, delivery, cultura e etc. - E para manter suas forças e agilidade contará com o apoio da Totalpass. - Além do corpo, a mente também precisa de cuidados, para isso, contamos com ajuda da ZenKlub. - Por desbravar todos os desafios e alcançar todos os objetivos ao longo do ano, receberá também PPR como recompensa. - E para o aprendizado constante, acesso ao Skeelo Premium um plano incrível no nosso aplicativo. Ah! além disso, se você participar do nosso clube do livro, o Skeelê, você ganha o ebook escolhido para a leitura do mês. - E claro, para garantir a segurança de seus filhos (até 71 meses) enquanto você está nessa jornada, temos o Auxílio Creche. Além disso tudo, nossos Skeelers também contam com licença parental estendida para que seu Skeelinho receba muito carinho e atenção nos primeiros dias de vida. Mas como tudo na vida! precisamos de equilíbrio e descanso: - Nossos horários são flexíveis e trabalhamos no modelo 100% remoto. Com dois encontros presenciais em SP por ano! Mas relaxa, o Skeelo sempre organiza tudo pra gente. - Emendamos todos os feriados de São Paulo. - Day-off no mês do aniversário. - Recesso de fim de ano remunerado e sem desconto em saldo de férias. Esse papel principal pode ser seu, está esperando o que para se inscrever? #VemPraToca

Loaded and Open World are market leaders in gaming talent management and strategic brand consultancy – in all of our business endeavors we aim to provide high-value services to support the development, marketing, and growth of the video gaming industry and community. Over the past 8 years, across our roster of exclusive talent and broad marketing consulting capabilities, we have worked with world-leading brands including Netflix, Universal Music Group, Pepsi, Activision, Amazon, Spotify, Samsung, Gillette, Google, Journey's, and Adidas to either build or deepen their connection to gamers. We're a no BS, fast-moving, creative company that seeks people who are, first and foremost, interested in bettering the industry at large. We're authentically human, relentless, award-winning, and in this business to fight on behalf of those who've put their trust in us, no matter the arena. We believe that gaming is one of the great connectors, and the communities that grow here change lives, move the culture forward, and bring tremendous value to the brands, creators, and fans that participate in it. If that sounds like you, keep reading. Looking for a Associate Director, Product Marketing The Associate Director, Product Marketing will be responsible for leading how Open World’s platforms and products are brought to market. Reporting to the SVP of Marketing, this role focuses on positioning, go-to-market strategy, and driving adoption. You will define how our products are introduced, how they are understood by customers, and how they scale over time. You will work closely with product, strategy, and leadership to ensure our platforms are clearly differentiated and effectively marketed in a competitive landscape. On any given day you'll be... - Defining product positioning, value propositions, and core messaging. - Translating platform capabilities into clear use cases and customer benefits. - Ensuring consistency across all product-facing communications. - Leading go-to-market strategy for product launches and major updates. - Defining target audiences, key use cases, and rollout plans. - Aligning marketing strategy with product roadmap and business goals. - Driving execution across marketing, strategy, and campaign teams. - Owning launch planning and execution across channels. - Developing distribution strategies across social, community, and owned channels. - Identifying the right mix of paid, organic, and partner-driven growth. - Ensuring products are effectively introduced and adopted in the market. - Defining strategies to drive product adoption, usage, and retention. - Owning development of core product marketing assets including positioning frameworks, launch decks and GTM narratives, sales and client-facing materials, and case studies and adoption stories. - Elevating how products are presented internally and externally. - Using product data, user behavior, and market trends to inform strategy. - Identifying key customer segments and growth opportunities. - Translating insights into actionable recommendations. - Continuously optimizing positioning and go-to-market approach. - Partnering with product, strategy, and campaign teams to ensure alignment. - Driving accountability across teams to deliver successful launches. - Helping establish scalable frameworks for product marketing. Ideally, you... - Are able to lead positioning, go-to-market strategy, and product adoption efforts. - Are comfortable working closely with product, strategy, and leadership teams. You must have... - 5–8 years of experience in product marketing, growth, or related roles. - Experience bringing platforms, tools, or digital products to market. - Strong understanding of social, influencer, or platform ecosystems. - Proven ability to define positioning and execute go-to-market strategies. - Experience driving product adoption and usage. - Strong analytical and strategic thinking skills. - Ability to build clear narratives and high-quality materials. - Strong cross-functional collaboration and communication skills. Success in this role looks like... - Clear, differentiated positioning for Open World products. - Strong product launches with measurable adoption and usage. - Increased product adoption, retention, and engagement. - Scalable go-to-market frameworks across products. - Improved clarity and consistency in how products are marketed. - Trusted leadership across product and marketing teams. Salary Range: $100k-$130k (plus bonus) Benefits - Medical, Dental, and Vision Insurance - Company-paid life insurance, short term and long term disability insurance - 401k plan with 4% company matching - Flexible work schedule - Unlimited PTO - Dog-Friendly Office - Cell Phone, and Internet Service coverage - Team Events Loaded Holdings, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected Veteran status.

• Develop and execute go-to-market plans for assigned offerings, including positioning, messaging, pricing, and packaging. • Conduct research on target markets, customer needs, and competitive landscape. • Own the development of compelling value propositions and messaging aligned with corporate brand standards. • Collaborate with Enablement to create tools, training, and resources that equip sales teams to effectively communicate value and close deals. • Gather and synthesize feedback from customers, prospects, and internal teams to maintain buyer personas and customer journey maps. • Track and report on KPIs such as adoption, retention, and revenue impact.

• Act as the voice of the UKI customer. Constantly engage with users to understand their language, nuances, and pain points, pairing these insights with competitive trends to develop a balanced point of view. • Own the UKI product positioning. You’ll translate global capabilities into clear, high-impact narratives and messaging strategies that resonate locally. • Work hand-in-hand with Sales and Customer Success. You’ll digest their feedback and provide solutions (talk tracks, battlecards, and pitch narratives) that help the region hit revenue and adoption targets. • Manage sometimes complex and interdependent releases. You’ll keep workstreams on track, ensuring all internal teams are equipped with the materials they need ahead of launch. • Adopt a ‘trial and refine’ mindset. If traditional channels like email aren't landing, you’ll proactively explore and test new ways to ensure our message reaches and engages the customer.