• Develop and execute go-to-market plans for assigned offerings, including positioning, messaging, pricing, and packaging. • Conduct research on target markets, customer needs, and competitive landscape. • Own the development of compelling value propositions and messaging aligned with corporate brand standards. • Collaborate with Enablement to create tools, training, and resources that equip sales teams to effectively communicate value and close deals. • Gather and synthesize feedback from customers, prospects, and internal teams to maintain buyer personas and customer journey maps. • Track and report on KPIs such as adoption, retention, and revenue impact.

• Act as the voice of the UKI customer. Constantly engage with users to understand their language, nuances, and pain points, pairing these insights with competitive trends to develop a balanced point of view. • Own the UKI product positioning. You’ll translate global capabilities into clear, high-impact narratives and messaging strategies that resonate locally. • Work hand-in-hand with Sales and Customer Success. You’ll digest their feedback and provide solutions (talk tracks, battlecards, and pitch narratives) that help the region hit revenue and adoption targets. • Manage sometimes complex and interdependent releases. You’ll keep workstreams on track, ensuring all internal teams are equipped with the materials they need ahead of launch. • Adopt a ‘trial and refine’ mindset. If traditional channels like email aren't landing, you’ll proactively explore and test new ways to ensure our message reaches and engages the customer.

• Owning and developing the AI-enabled content generation pipeline • Maintaining and operating the pipeline daily, ensuring throughput • Building and maintaining a library of product marketing materials • Defining and supporting content requirements across the partner lifecycle • Ensuring content is clear and usable in commercial contexts

Title: Ad Product Marketing Manager, Commerce Media Location: New York United States ID: 11093 Categories: Marketing Hybrid Job Description: Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the team The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone. About the role Roku is seeking a high-performing, results-driven Ad Product Marketing Manager (PMM) to lead the strategy, launch, and scaling of ad products enabled through our growing ecosystem of Retail Media Network (RMN) partnerships. As Roku expands beyond traditional TV buying channels, this role will be essential in defining how partner-driven solutions are positioned, packaged, and scaled to unlock new segments and accelerate revenue growth. Operating at the intersection of Product, Sales, and Business Development, this PMM will bring structure and clarity to fast-moving, high-impact business lines. You will translate partner capabilities into compelling value propositions, shape cross-functional go-to-market plans and drive internal readiness across Roku's commercial teams. You will also inform product and partner roadmaps, identify market needs, and ensure new features are prioritized and launched with precision. As the day-to-day point of contact for emerging Commerce Media initiatives, you will own positioning, messaging, and education to help help drive market demand and adoption. Your work will streamline workflows, strengthen partner alignment, and create scalable frameworks that expand Roku's footprint in an evolving advertising landscape. This role is ideal for someone who thrives in ambiguity, leverages data to guide decisions, and consistently raises the bar on how new products and partnerships go to market. For NY Only - The estimated annual salary for this position is between $139,600 and $152,300 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What you'll be doing - Translate technical product capabilities into clear value propositions, positioning, and messaging for internal and external audiences. - Partner closely with Product, Sales, Business Development, and Operations to manage roadmaps, streamline workflows, and ensure features launch effectively. - Create scalable frameworks for product rollout, including launch plans, playbooks, sales materials, FAQs, and enablement content. - Lead internal training and education efforts to ensure commercial teams understand how to sell and activate new partner-enabled solutions. - Monitor competitive landscapes across RMNs and CTV to inform positioning and differentiation for Roku. - Drive consistency and clarity across internal messaging, ensuring alignment on product definitions, requirements, and commercialization milestones. We're excited if you have - 5+ years of experience in ad-tech or product marketing/management with a preferred focus in the Retail Media Network landscape - Experience in a start-up environment, or you can demonstrate an entrepreneurial approach in your roles and an understanding of working in a low-resource environment. - Ability to clearly communicate vision, roadmap, and results to senior leads inside Roku and at partner organizations - Ability to take on and complete multiple projects simultaneously across short- and long-term time horizons - Outstanding organizational, analytical, written, and presentation skills - Entrepreneurial self-starter who deals well with ambiguity - Proven track record of influencing without authority - Passion for measuring results and making tasks simpler for internal stakeholders - Located in New York, NY - BA/BS degree required Our Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. The Roku Culture Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.