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Nielsen

Powering a better media future for all people

Data Analyst, Marketing Insights

Data AnalystData AnalystFull TimeRemoteMid LevelTeam 10,001+Since 1923H1B SponsorCompany SiteLinkedIn

Location

New York

Posted

59 days ago

Salary

$86.0K - $143.4K / year

Seniority

Mid Level

Bachelor Degree2 yrs expEnglishTableauGo

Job Description

Data Analyst, Marketing Insights

Nielsen

• Perform the underlying data analysis for Nielsen’s flagship reports and help repurpose these insights into micro-narratives for social media, podcasts, and demand gen workstreams. • Proactively identify cultural trends and test their impact within Nielsen’s datasets to mine for timely data points that can fuel social media posts. • Analyze and package bespoke data insights for client roadshows, ensuring 100% accuracy and strategic relevance for our valued partners. • Execute the quality check protocol for all external reports and insights as the primary guardian of data quality. • Utilize and help develop AI-driven tools to automate repetitive calculations, contributing to the department's goal of reducing data analysis time by 20%. • Build and maintain performance dashboards in Looker or Tableau that provide real-time visibility for Brand, Lifecycle, and Product Marketing teams. • Support the Go-To-Market (GTM) strategy for Ad Intel, Streaming, and Creator solutions by providing the market-priming research necessary to establish Nielsen as an intelligence leader.

Job Requirements

  • 2–4 years of experience in Data Analysis, Marketing Analytics, or Research, preferably within the Advertising or Media industry.
  • Proficiency in Excel is required, knowledge of the Google suite of software is a major plus.
  • Experience with more advanced data manipulation and visualization tools is also a bonus.
  • Familiarity with Nielsen’s core datasets (e.g., National TV, Streaming, Ad Intel) and an interest in the evolving Creator Economy.
  • A relentless focus on data integrity combined with the ability to translate complex charts into clear, actionable business narratives for a variety of audiences.
  • Eager to achieve certification in new core skills, including prompt engineering and advanced data storytelling techniques.

Benefits

  • Comprehensive health and wellness plans
  • 401(k) with a Nielsen company match
  • Generous paid time off
  • Company-provided vehicle and/or discretionary incentive/bonus eligibility depending on the role

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