Brief Summary of Role As a Senior Marketing Specialist, you will play a key role in executing and optimizing marketing initiatives across Obie’s distribution channels and external marketing efforts. This role blends campaign execution, content development, and strategic support, and will partner closely with the Director and Marketing Manager to drive engagement, support sales growth, and strengthen Obie’s brand presence across agents, partners, and customers. You’ll operate as a high-impact generalist, contributing across lifecycle marketing, channel marketing, and content strategy, while bringing a strong understanding of performance, messaging, and audience needs. What you'll Do: Campaign Strategy and Execution: - Execute and optimize multi-channel marketing campaigns across email, lifecycle marketing, product marketing, and channel distribution to drive engagement, lead generation, and sales activity - Support the iteration and rollout of lifecycle and Digital Account Management (DAM) campaigns, including onboarding, engagement, and re-engagement initiatives - Leverage segmentation, personalization, and A/B testing to continuously improve campaign performance Channel and Partner Marketing: - Support the development and execution of co-branded marketing initiatives with Agents and Partners - Assist in building and scaling tiered marketing support packages that equip partners with tools to effectively sell Obie products - Collaborate with Channel Distribution to execute communications related to product launches, updates, and key business initiatives Content and External Marketing: - Develop high-quality, marketing-forward content across external channels including blog, website, social media, and sales enablement collateral - Contribute to SEO-driven content strategy by identifying gaps, trends, and optimization opportunities - Translate complex insurance and product concepts into clear, compelling messaging for agents, partners, and end customers - Support content development for product launches, including landing pages, resource hubs, and customer education materials - Maintain brand voice and consistency across all external-facing communications Cross-functional Collaboration: - Partner with Product, Engineering and Data, teams to bring marketing initiatives to life - Support go-to-market efforts for new products and features, ensuring alignment across internal and external messaging - Collaborate with leadership to refine messaging that reinforces Obie’s value proposition and market positioning Performance Tracking and Analytics: - Monitor and report on campaign performance, identifying insights and opportunities for optimization - Support the development and maintenance of dashboards connecting marketing engagement to business outcomes (quotes, binds, revenue) - Use data to inform content strategy, campaign improvements, and audience targeting What you'll Bring - 5+ years of experience in marketing, including lifecycle/email, digital marketing, or content marketing - Experience operating as a marketing generalist across campaigns, content, and cross-functional initiatives - Strong writing and editing skills, with the ability to adapt tone for different audiences (agents, partners, customers) - Proficiency with marketing and CRM tools (HubSpot, Salesforce or similar) - Experience with performance marketing concepts including segmentation, testing, and optimization - Comfort working in a fast-paced, high-growth environment with evolving priorities - Strong collaboration and communication skills across teams and stakeholders Preferred but not required: - Experience in personal lines insurance industry - Familiarity with SEO best practices and content optimization - Experience supporting product launches or go-to-market initiatives - Exposure to partner/channel marketing strategies Interview Process At Obie, transparency is core to our interview process. We focus on open communication and a positive experience; no trick questions—just honest conversations about your skills and aspirations. To help you prepare, please familiarize yourself with these resources before moving forward: - Our company’s blog to learn more about the market we serve and the information our customers value. - Check out our LinkedIn to see how people interact with our brand and product. - Press and podcast features like Inc. 5000, TechCrunch, Innovate State, Uncontested Investing Podcast, Insurtech Amplified Podcast - Meet us and get to know Obie You'll first talk to Kara on a 30-minute call to determine whether we’re a good fit for one another. You’ll learn more about Obie and have the chance to ask about our company, team, culture, and product. - Meet the hiring manager Next, you'll have a 45-minute video interview with the hiring manager, Jessica Smith, to assess your technical skills for the role. - Complete a Project Exercise This role requires strong strategic, collaboration, and analytical skills, so we’ll ask you to complete a short exercise to flex those muscles. You’ll complete the exercise on your own time, so please be thoughtful and thorough in your response. More details will come when you reach this step! - Meet the Team Since you'll be joining a close-knit team, we'll ask you to meet other people in the company so we get to know each other a bit better Moving Forward with Obie Obie is leading the future of real estate investment protection, securing over $25 billion in coverage for thousands of policyholders nationwide. Backed by $39 million in funding and recognized as a top workplace by Built In and Inc., we’re committed to driving progress for our customers and team. Through advanced digital tools, a trusted agent network, and strategic partnerships, Obie provides real estate investors the insurance coverage they need to move forward confidently. Obie has you Covered Being in the insurance industry, we understand the importance of comprehensive benefits for you and your family. These are just some of the benefits and perks we provide: - Comprehensive health, dental, vision and life insurance - Flexible paid time off - Retirement savings plan with company match Obie values transparency and data driven decision making, enabling us to have a consistent and equitable approach to compensation. We are informed by a benchmarking tool which provides real time compensation data allowing us to regularly check our salary ranges against other venture backed companies and startups within our industry. We've provided the full base salary range for this role below, but please note that we typically target the mid point of the salary range to allow room for growth within the role. Your salary is dependent upon many factors, including years of relevant experience, expertise, etc. During your first interview, you can expect to have an open conversation with your recruiter regarding your compensation expectations.

Description The Group Rooms Coordinator (GRC) is responsible for overseeing all aspects of group room reservations from contract turnover through group departure and billing reconciliation with professionalism, warmth, and precision. This role serves as the primary liaison between group clients, Sales & Catering, Reservations, Front Desk, and Revenue Management to ensure accurate execution of contracted room blocks and group expectations. The GRC plays a critical role in maximizing revenue, managing inventory, and delivering a seamless group guest experience. Key Responsibilities: - Serve as a primary contact for group rooming lists, group reservation related inquiries, and planner support. - Communicate pertinent group details clearly to internal teams to support smooth execution and guest experience - Build and manage group room blocks, booking links, group codes, and rooming lists - Monitor pickup, attrition, and cut-off dates sharing updates and concerns with Sales and leadership - Support billing, VIP requests, upgrades, and reservation changes - Maintain accurate reporting and data across key systems (SynXis, HMS) - Update and maintain accurate group history for future reference and reporting - Ensure reservation details align with contracted terms, policies, and property service standards - Manage and respond to client communications via phone and email timely and professionally Requirements - Must reside in and work from WA, SC, NV, TX, CO, LA, VI, FL, ID, MT, ID WY or UT - Minimum Age: At least 18 years - High school diploma or equivalent - 1 year experience providing exceptional guest service in luxury hotel and resort setting Preferred - Excellent computer proficiency, including quickly and efficiently navigating and toggling between multiple screens, talking and typing simultaneously, and troubleshooting basic computer issues - Experience working in multiple systems required specifically Windows, Word, Excel and Outlook - Strong communication and active listening skills, including speaking, reading, and writing fluently in English to establish and maintain relationships with guests - Clear, professional verbal and written communication skills required - Excellent and unwavering guest service skills with a warm, professional demeanor - Excellent interpersonal and critical thinking skills - Ability to work under pressure and maintain excellent accuracy and attention to detail in data entry and guest interactions - Strong organizational skills with the ability to manage multiple tasks and priorities efficiently in a fast-paced environment - Flexible schedule for client focus - Service minded team player also possessing self-motivation and drive to work independently and efficiently in a remote environment - Must have dedicated, secure work area with excellent internet

Role Description The Regional Marketing Manager will play a pivotal role in developing and executing marketing strategies to drive the continued success of the commercial launch of Taletrectinib, a ROS1 inhibitor. This individual will engage closely with key lung cancer thought leaders (TLs) and healthcare professionals (HCPs), ensuring alignment with brand commercial strategies while leading promotional initiatives that foster innovation and market penetration. Working in collaboration with cross-functional teams, the Regional Marketer will focus on building and maintaining strong relationships with TLs, serving as their primary point of contact for marketing efforts, and driving strategic initiatives at both national and regional levels. This Regional Marketer requires a deep understanding of oncology and an ability to gather insights, track performance, and adjust strategies to meet business objectives. The Regional Marketers will report to the VP Executive Director, Taletrectinib Marketing. This is a field-based role. Responsibilities - Develop commercial thought leader strategy and execution plan for company’s first product. - Create and manage a strategy for TL interactions specific to lung cancer, including building and maintaining US TL lists, tracking engagements, and ensuring consistent communication. - Develop and maintain relationships with TLs in lung cancer. Serve as their primary marketing contact, and work with other functions to support HCP engagement plans. - Identify and engage with promotional speakers to represent the brand in regional and national events. - Partner with other internal teams to implement commercial strategies and manage interactions with key accounts, ensuring alignment with business goals. - Develop proposals for national or local promotional projects that support innovation while meeting business objectives. Lead TL interface in these projects, including managing peer-to-peer programs and coordinating TL initiatives. - Lead insight collection from TLs through direct engagements, advisory boards, and national/regional events, providing actionable data to inform commercial strategy. - Lead peer-to-peer development plan and execution inclusive of vendor management, speaker identification and training, contracting and third-party coordination. - Develop success metrics to measure the effectiveness of the TL engagement strategy and adjust plans based on performance. Qualifications - Bachelor’s Degree in the field of computer science, information science, management information systems, business analytics, or business administration or equivalent experience. - 10+ years of experience in the pharmaceutical industry, with a proven track record in building relationships with TLs and influencing stakeholders. - Field-Based/Regional Marketing/ TLL experience required. - Oncology experience is required, with an emphasis on lung cancer. - Strong communication skills, both in one-on-one settings and larger group engagements. - Demonstrated success in building productive relationships with internal and external stakeholders, and an ability to influence cross-functional teams. - Proven ability to identify business needs, gather insights, and propose innovative strategies that align with business goals. - Ability to work in a fast-paced environment and manage workload independently. - Experience in sales, sales management, and marketing is an asset. - Experience in organizing advisory boards and conventions is a plus. - Team-focused mentality. - Ability to travel up to 65% of the time. Behavioral Skills - Problem-Solver: As an action-oriented self-starter, you’re eager to apply your expertise in diagnosing inefficiencies, determining root causes, and recommending solutions to complex challenges. - Personable: You establish and nurture highly effective relationships with colleagues and key stakeholders that support and advance project goals and objectives. - Credible: Thorough understanding of clinical methodologies and providing sound analytical support, you quickly establish credibility as a reliable resource. - Emotional Intelligence: Curiosity, and a knack to figure out a way to build something better. - Communication: Effectively listens, conveys, and receives ideas. Maintains a consistent flow of information. A strong presenter and effective communicator with the ability to influence stakeholders. - Accountability: Acts with a clear sense of ownership - whether the task is in their role description. Holds yourself and others accountable to execute all tasks at hand through seen and unforeseen circumstances with high quality and integrity. - Adaptability: Can manage in an environment of ambiguity. Embraces the change of a new system, process, technology, or idea in the organization. You could reassess priorities, alter goals and take risks. Benefits - Competitive Base Salary, Bonus, and Equity Plans. - Unlimited Vacation and 10 Sick Days Annually. - Excellent Medical, Dental, and Vision Coverage. - 401K with Company Matching. - And much more!

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Cepheid, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. At Cepheid, we are passionate about improving health care through fast, accurate, molecular diagnostic systems and tests. As a member of our team, you’ll get to make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development. Our mission drives us to develop groundbreaking solutions for the world’s most complex health challenges. Together, we bring MORE change to the world. Learn about the Danaher Business System which makes everything possible. The Senior Director of DBS Growth, Global Marketing and Product Management Organization is responsible for promoting and facilitating the successful implementation of the Danaher Business System (DBS) Danaher Business System, enabling our sites to meet their Policy Deployment (PD) and Key Performance Indicator (KPI) targets as well as driving process excellence of marketing and product management teams, for achievement of business goals through development and implementation of relevant commercial tools, cross-functional initiatives, effective use of business analytics and agile performance monitoring. This role will also support the improvement of the DBS organizational structure and the development of the DBS capabilities of the functional and regional leaders across Global Marketing and Product Management. This role will also partner with Medical Scientific Affairs, Value and Access, and the sales organization as part of Cepheid’s “four-legged stool.” This includes serving as a change facilitator, developing and collaborating with other DBSLs to influence and strengthen DBS in all sites. This position reports to the VP - Global DBS and primarily partners with SVP Marketing and Product Management. We have a strong preference for the candidate to be based in Sunnyvale, CA; however, this is a USA-Remote role. In this role, you will have the opportunity to: - Lead, develop and accountable for the best-in-class implementation of DBS in Cepheid Marketing and Product Management; Partner across functions including, but not limited to, Medical Scientific Affairs, Value and Access and Sales to co create best-in- class cross functional go-to-market processes and standard work - Develop the DBS Strategy and improve the Policy Deployment work; assist site / company leadership in the development of a DBS Roadmap (i.e., how to use the DBS tools to drive continuous improvement in results) - Drive targeted, sustainable improvement in QDCI (Quality, Delivery, Cost and Innovation) objectives that are tied to Policy Deployment (PD) and Daily Management (DM) by using DBS tools, consulting skills, and the change management process - Spearhead yearly strategic planning exercises by collaborating with L3, L2, and L1 leaders to develop strategic goals for the organization that contribute to profitable growth - Contribute to strategic decisions and play a critical role in translating strategic plans into operational plans - Contribute to growth initiatives, pilot programs, and regional rollouts; based on results, makes, recommends, and implements adjustments and modifications. i.e. Growth rooms, Launch Excellence, and Growth Marketing The essential requirements of the job include: - Bachelor’s degree in field with 20+ years of experience OR Master’s degree with 18+ years of experience - 6+ years managing people - Prior commercial experience leading sizeable commercial organization and direct application of lean/continuous improvement experience in functional areas supporting commercial organizations - Mastery of DBS or TPS Fundamentals preferred; proficiency using lean tools and applying lean principles is required - Ability to influence and persuade by influence, even without formal authority, yet able to challenge respectfully and constructively colleagues at different level Travel, Motor Vehicle Record & Physical/Environment Requirements: - Up to 50% travel required It would be a plus if you also possess previous experience in: - Healthcare industry - Processes and selling/purchasing within the public and private clinical environment #LI-KW4 Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info. At Cepheid, we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cepheid can provide. The annual salary range for this role is $230,000 - $260,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future. This job is also eligible for bonus/incentive pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com. Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The U.S. EEO posters are available here. We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or applyassistance@danaher.com.