• Manage and execute large-scale marketing campaigns across major social media platforms, with a strong focus on Facebook and Google • Analyze and interpret campaign data to identify trends, optimize strategies, and maximize revenue to achieve and surpass ROI targets • Develop and implement innovative marketing campaigns specifically designed for the mobile platform, ensuring they resonate with our target audience and drive measurable results

• Own day-to-day management of influencer marketing campaigns across multiple brands • Oversee campaign timelines, budgets, deliverables, and approvals • Be the main point of contact for creators, clients, and internal teams • Build trusted relationships with clients by delivering clear, proactive communication • Anticipate client needs and ensure campaigns exceed expectations • Source, brief, and manage creators throughout campaign lifecycles • Ensure content meets brand guidelines, cultural nuance, and campaign objectives • Track campaign performance using Kyra’s proprietary platform and analytics tools • Provide actionable insights and recommendations for future campaigns

• Hands on management of paid campaigns across Meta, X, LinkedIn, TikTok, and Reddit • Manage multi-million-dollar paid social budgets, including pacing oversight and budget reconciliation. • Serve as the day-to-day paid social contact leading smaller clients • Maintain strong executional standards across builds, QA, naming conventions, and trafficking • Analyze campaign performance data to uncover meaningful insights • Support measurement and learning agendas by setting up tests • Identify opportunities for campaign optimization and recommend strategic shifts • Collaborate with other media disciplines to inform integrated channel strategies

• **Strategic Execution:** Take full ownership of large-scale YouTube campaigns, expertly navigating Video Reach (VRC) and Video View (VVC) formats to maximize brand impact. • **Measurement & Insights:** Go beyond standard metrics such as Impressions. You will design and analyze Brand Lift Surveys, Conversion Lift Studies, and Search Lift metrics to prove the true value of our reach initiatives. • **Creative Strategy:** Act as the bridge between data and content. You’ll collaborate with creative teams to develop funnel-specific assets—from high-energy "Awareness" content to intent-shifting "Consideration" pieces. • **Market Expansion:** Manage and optimize performance across diverse global markets, identifying where to scale and where to pivot based on brand health data. • **Future Growth:** Lead the roadmap for Hostinger’s expansion into other video-first and social platforms (TikTok, Meta, etc.), ensuring a cohesive brand voice across the entire digital ecosystem.