• Hands on management of paid campaigns across Meta, X, LinkedIn, TikTok, and Reddit • Manage multi-million-dollar paid social budgets, including pacing oversight and budget reconciliation. • Serve as the day-to-day paid social contact leading smaller clients • Maintain strong executional standards across builds, QA, naming conventions, and trafficking • Analyze campaign performance data to uncover meaningful insights • Support measurement and learning agendas by setting up tests • Identify opportunities for campaign optimization and recommend strategic shifts • Collaborate with other media disciplines to inform integrated channel strategies

• **Strategic Execution:** Take full ownership of large-scale YouTube campaigns, expertly navigating Video Reach (VRC) and Video View (VVC) formats to maximize brand impact. • **Measurement & Insights:** Go beyond standard metrics such as Impressions. You will design and analyze Brand Lift Surveys, Conversion Lift Studies, and Search Lift metrics to prove the true value of our reach initiatives. • **Creative Strategy:** Act as the bridge between data and content. You’ll collaborate with creative teams to develop funnel-specific assets—from high-energy "Awareness" content to intent-shifting "Consideration" pieces. • **Market Expansion:** Manage and optimize performance across diverse global markets, identifying where to scale and where to pivot based on brand health data. • **Future Growth:** Lead the roadmap for Hostinger’s expansion into other video-first and social platforms (TikTok, Meta, etc.), ensuring a cohesive brand voice across the entire digital ecosystem.

• Set up and manage App Promotion campaigns across Meta Ads and other relevant platforms • Track installs, attribution, and conversion events — and flag when data looks off • Run structured audience and creative tests to identify what works • Scale winning campaigns and cut what isn't performing • Monitor the metrics that actually matter for app growth — installs, CPI, ROAS, retention signals • Make informed decisions on when to kill a campaign versus let it run

• Develop high level paid social strategies that align with broader marketing and product goals • Own end to end campaign execution inside Ads Manager • Build and optimize full funnel campaign structures • Translate product value propositions into compelling paid social messaging strategies • Identify performance risks or errors early and proactively course correct • Monitor, analyze, and improve campaign performance using data driven insights • Partner with decision scientists and data science teams to track, measure, and optimize impact • Ensure campaigns are structured for scalability and long-term performance • Work closely with internal media teams to ensure campaigns support broader business objectives • Support and influence stakeholders through clear communication, negotiation, and data backed recommendations • Ensure paid social strategy integrates across channels, including off platform and emerging channel initiatives • Execute and scale house ad campaigns using existing playbooks • Contribute to developing new playbooks for off platform and multi-channel campaigns • Establish best practices and repeatable processes within Ads Manager • Help strengthen campaign governance and operational rigor across teams