Spectrum Science - a GHMC Company

• Design and produce visual assets for digital, web, social, and print campaigns, bringing fresh ideas and creative solutions to healthcare communications (including clinical trials) • Apply strong foundational design skills—layout, color, typography, and composition—to create clear, engaging visuals • Deliver creative work that meets brand standards, regulatory guidelines, and project deadlines, maintaining a high standard of quality and consistency • Follow creative direction and project guidelines provided by senior team members, adapting work as needed to meet expectations • Edit and refine existing design assets based on feedback, ensuring accuracy and alignment with project goals • Contribute to web and digital design projects and presentations, leveraging tools like Adobe Creative Suite, Figma and PowerPoint • Manage internal file organization and asset libraries, ensuring assets are well-organized and accessible • Collaborate with creative, strategy, and delivery teams in a fast-paced, multi-project environment, adapting creative approaches to meet project needs • Participate in team meetings, training, and internal review cycles, demonstrating a willingness to learn, grow, and experiment with new design tools, techniques, and trends • Remain open to feedback and constructive critique, continuously improving design work and processes

• Lead the art direction and visual concept development for integrated pharma and healthcare campaigns, from brand identity and design systems to omnichannel execution. • Partner with an ACD-CW and other creative team members to develop big brand ideas. • Translate strategic insights and medical content into compelling visual storytelling across layouts, mood boards, storyboards, presentations, and integrated campaign expressions—while staying compliant. • Collaborate closely with copywriters to ensure cohesion between message and visual expression across every touchpoint. • Direct and refine design across channels (digital, social, video, print, experiential, PR, email/CRM), adapting visual systems to audience and context. • Present work confidently to internal stakeholders and clients, championing ideas with clear rationale, strong visual storytelling, and strategic clarity. • Support production and help craft final assets for accuracy, craft, and fidelity to the idea through MLR, shoots, and final delivery.

• Lead copy and concept development for integrated pharma and healthcare campaigns, from brand positioning to omnichannel execution. • Partner with creative leadership and cross-functional teams to develop big brand ideas and messaging platforms that connect with both HCPs and consumers. • Translate strategic insights and medical content into compelling stories—headline systems, narratives, scripts, and long-form copy—that push category boundaries while staying compliant. • Collaborate closely with art directors to ensure cohesion between message and visual expression across every touchpoint. • Write and refine copy across channels (digital, social, video, print, experiential, PR, email/CRM), adapting voice and structure to audience and context. • Present work confidently to internal stakeholders and clients, championing ideas with clear rationale and strategic storytelling. • Support production by reviewing scripts, storyboards, and layouts for accuracy, tone, and craft—ensuring fidelity to the idea through MLR, shoots, and final deliverables.

• Leverage existing industry relationships to generate immediate traction and schedule high-value capability meetings with qualified prospects • Design and execute a structured outbound prospecting program targeting procurement leaders, user buyers and C-suite executives at mid-size pharma, biotech, and medtech organizations • Develop and manage targeted account lists using tools (i.e., CRM, marketing automation, Sales Navigator, etc.) to identify, prioritize, and engage the right buyers • Craft compelling, personalized outreach sequences that reflect Spectrum's value proposition across service lines and resonate with both procurement and executive audiences • Maintain a consistent cadence of outbound activity to ensure a healthy, growing pipeline of qualified opportunities • Develop a strong working knowledge of Spectrum's full suite of offerings including Advertising, Communications, MedComms, Clinical Trial Recruitment, Consulting, Paid Media, and Patient Engagement • Identify cross-sell and upsell signals during early prospect conversations and position Spectrum's integrated capabilities accordingly • Transition qualified opportunities seamlessly to the BD team and relevant pillar leaders for proposal development and deeper engagement • Play a central role in shaping and formalizing workflows between the marketing and business development functions, supporting more connected and effective lead generation operations • Contribute to the broader business development and growth strategy, bringing a market-facing perspective informed by direct prospect and client conversations • Track, analyze, and report on outbound activity, pipeline metrics, and conversion performance against agreed KPIs within Spectrum’s CRM platform.

• Support analytics strategy and insight development across communications and advertising engagements • Work closely with account teams, media partners, senior leadership, clients, and vendors to design measurement frameworks • Synthesize performance across activities, translating data into clear, actionable insights that inform decision-making • Have a hands-on role in reporting, optimization, and developing analytics recommendations for a portfolio of clients • Act as the primary point of leadership for junior team members assigned to your projects • Ensure strong execution and consistency across project deliverables • Demonstrate deep expertise in communications/PR/advertising analytics and measurement • Support the development of measurement frameworks in tandem with internal and external stakeholders • Facilitate the creation of integrated performance reporting that synthesizes results across channels and tactics • Provide day-to-day guidance to internal teams and clients of varying seniority, translating complex analytics into compelling narratives • Oversee Analytics team members’ project delivery, prioritization, and quality • Collaborate cross-functionally to ensure analytics is embedded throughout planning, activation, and reporting • Develop strategies, budgets, and tactical recommendations for paid digital media campaigns • Clearly articulate research and analytics needs to team members and partners • Make real-time recommendations for optimizations to ensure campaigns meet KPIs • Participate in presentations, workshops, and strategic discussions with internal and external stakeholders

• Support the development and maintenance of measurement frameworks for paid media campaigns • Help define and track KPIs aligned to campaign objectives • Monitor campaign performance and flag trends, anomalies, or optimization opportunities • Contribute to cross-channel performance analysis • Support website measurement through tagging, tracking, and data quality checks • Analyze user behavior, conversion funnels, and content engagement to surface insights • Build and maintain dashboards and recurring reports • Pull and synthesize data from multiple sources • Contribute data-driven input to campaign planning and test-and-learn initiatives • Stay current on industry trends

• Hands on management of paid campaigns across Meta, X, LinkedIn, TikTok, and Reddit • Manage multi-million-dollar paid social budgets, including pacing oversight and budget reconciliation. • Serve as the day-to-day paid social contact leading smaller clients • Maintain strong executional standards across builds, QA, naming conventions, and trafficking • Analyze campaign performance data to uncover meaningful insights • Support measurement and learning agendas by setting up tests • Identify opportunities for campaign optimization and recommend strategic shifts • Collaborate with other media disciplines to inform integrated channel strategies

• Maintain daily client correspondence • Develop strategic media plans for earned coverage • Generate story ideas and newsworthy pitch angles • Develop and edit media materials • Conduct media outreach and build relationships with reporters • Stay updated on industry news and trends • Assist in research for new business pitches and training programs • Participate in new business pitches as needed • Develop monthly client-facing emails with insights

• Manage all facets of a multidimensional, interwoven team and provide sound, strategic counsel to ensure progress, action and results; keep senior leadership informed and bring them in when necessary to maintain high-quality service and execution • Develop thorough knowledge of client industry landscape, scientific approach and business objectives as to identify strategic opportunities • Partner with subject matter experts (content strategy, social, earned media) team to develop strategic programs that meet client goals • Lead teams in executing patient-centric client events including strategic planning, material development, coordinating with client cross-functional teams and overseeing logistics • Work with senior leadership to expand strategic thinking and identify growth opportunities • Review wide-array of complex, strategic scientific communications materials and other deliverables (e.g., corporate/product narratives, messages and Q&As, results reports, leader talking points, scientific animation video scripts, owned and sponsored articles) • Take the lead on plans and high-level deliverables (e.g., yearly planning) • Participate and actively contribute to all-agency/IAT meetings, as appropriate and as the face of Spectrum • Manage account financials including staffing and projections, budget tracking and monthly billing packages to ensure team is on trend; liaise with client on budget recommendations • Ensure team meets deadlines, manages priorities and effectively communicates to both internal and external stakeholders • Supervise junior staff and play an active role in their professional development; identify and champion both account-specific and agency-wide visibility opportunities for self and team members • Contribute to new business opportunities

• Manage client and project expectations • Develop and manage project schedules • Support client relationships and coordinate with vendors • Monitor project progress and manage expectations • Assist with financial health of projects • Help analyze project profitability and identify budgetary risks • Collaborate with project teams and support administrative tasks