• Improve Salesforce.com platform and ensure data excellence across the organization • Assist project managers and product Owners in various work streams on Salesforce.com • Data management in Salesforce.com and other business systems, including auditing and resolving data integrity at a large scale. • Collaborate with CPQ and Opportunity Life Cycle Management teams to uncover process gaps and develop elegant solutions • Work with Opportunity Life Cycle Management/CPQ value streams to deliver the strategic projects • Understand and fix existing system problems on a daily basis • Recommend and implement process automation and best practices for CPQ and OLM efficiency. • Continually evaluate and identify gaps in our existing codebase to develop solutions for increased extensibility. • Build dashboards and reports to monitor KPIs across the revenue funnel and support strategic decision-making

• Own Salesforce (or primary CRM) administration, configuration, and ongoing optimization. • Maintain data integrity, object structure, and system performance. • Design and implement scalable workflows, validation rules, and automation. • Manage and integrate marketing automation platforms. • Own outbound tooling (e.g., Outreach, Salesloft, Gong Engage) and enrichment sources (e.g., ZoomInfo, Clearbit, Clay). • Ensure seamless data flow across GTM systems. • Design and maintain lead routing, scoring, and assignment logic. • Optimize lead lifecycle stages from capture → qualification → conversion. • Ensure SLA adherence and proper handoffs between Marketing and Sales. • Build and maintain automated workflows across the revenue funnel. • Eliminate manual processes and improve GTM efficiency. • Partner with Sales Ops to translate business requirements into system logic. • Evaluate, select, and implement new GTM tools and integrations. • Manage vendor relationships and system rollouts. • Ensure tools align with long-term architecture and scalability.

• Support development of annual sales and national accounts meeting strategies, messaging, collateral, and training effort to ensure effective pull-through of the content. • Partner and/or lead cross-functional teams to coordinate efforts on company initiatives and product launches. • Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning. • Develop and execute marketing strategies and tactical plans for managed markets, payers and reimbursement decision-makers to expand use, access, and coverage of LifeVest. • Actively support the domestic selling and reimbursement efforts, including close collaboration with the field sales force and national accounts. • Collaborate with marketing, cross-functional partners, and vendors to develop comprehensive marketing collateral with appropriate messaging and evidence for target audiences including payer medical directors, health care providers, payer contracting specialists and other reimbursement decision-makers. • Translate product features, benefits, and clinical evidence into value propositions tailored for payers, health systems and managed care organizations that align with market opportunities and clinician adoption. • Ensure consistency and alignment between HCP, patient, payer, and health system-facing value narratives. • Develop and maintain LifeVest patient journey mapping, identifying opportunities to improve experience, engagement, and outcomes. • Translate patient insights into actionable recommendations for marketing strategies • Develop patient education and engagement materials that clearly communicate benefits, outcomes, and experience in an accessible and compliant manner • Support partnerships with health systems focused on patient engagement, adherence, and outcomes improvement.

• Conduct market and competitive analysis (ICP, segmentation, positioning, messaging). • Synthesize insights into clear recommendations for Sales leadership. • Support strategic GTM initiatives that improve focus and efficiency. • Design and test AI workflows that improve sales productivity (e.g., discovery prep, competitive battlecards, pitch personalization). • Create a lightweight “AI Playbook” documenting prompts, workflows, and use cases. • Identify measurable efficiency or quality improvements. • Shadow sellers and Solutions Consultants to understand the full sales motion. • Help refine a product pitch or demo narrative. • Deliver a final capstone presentation to GTM leadership.