• Own Salesforce (or primary CRM) administration, configuration, and ongoing optimization. • Maintain data integrity, object structure, and system performance. • Design and implement scalable workflows, validation rules, and automation. • Manage and integrate marketing automation platforms. • Own outbound tooling (e.g., Outreach, Salesloft, Gong Engage) and enrichment sources (e.g., ZoomInfo, Clearbit, Clay). • Ensure seamless data flow across GTM systems. • Design and maintain lead routing, scoring, and assignment logic. • Optimize lead lifecycle stages from capture → qualification → conversion. • Ensure SLA adherence and proper handoffs between Marketing and Sales. • Build and maintain automated workflows across the revenue funnel. • Eliminate manual processes and improve GTM efficiency. • Partner with Sales Ops to translate business requirements into system logic. • Evaluate, select, and implement new GTM tools and integrations. • Manage vendor relationships and system rollouts. • Ensure tools align with long-term architecture and scalability.

• Support development of annual sales and national accounts meeting strategies, messaging, collateral, and training effort to ensure effective pull-through of the content. • Partner and/or lead cross-functional teams to coordinate efforts on company initiatives and product launches. • Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning. • Develop and execute marketing strategies and tactical plans for managed markets, payers and reimbursement decision-makers to expand use, access, and coverage of LifeVest. • Actively support the domestic selling and reimbursement efforts, including close collaboration with the field sales force and national accounts. • Collaborate with marketing, cross-functional partners, and vendors to develop comprehensive marketing collateral with appropriate messaging and evidence for target audiences including payer medical directors, health care providers, payer contracting specialists and other reimbursement decision-makers. • Translate product features, benefits, and clinical evidence into value propositions tailored for payers, health systems and managed care organizations that align with market opportunities and clinician adoption. • Ensure consistency and alignment between HCP, patient, payer, and health system-facing value narratives. • Develop and maintain LifeVest patient journey mapping, identifying opportunities to improve experience, engagement, and outcomes. • Translate patient insights into actionable recommendations for marketing strategies • Develop patient education and engagement materials that clearly communicate benefits, outcomes, and experience in an accessible and compliant manner • Support partnerships with health systems focused on patient engagement, adherence, and outcomes improvement.

• Conduct market and competitive analysis (ICP, segmentation, positioning, messaging). • Synthesize insights into clear recommendations for Sales leadership. • Support strategic GTM initiatives that improve focus and efficiency. • Design and test AI workflows that improve sales productivity (e.g., discovery prep, competitive battlecards, pitch personalization). • Create a lightweight “AI Playbook” documenting prompts, workflows, and use cases. • Identify measurable efficiency or quality improvements. • Shadow sellers and Solutions Consultants to understand the full sales motion. • Help refine a product pitch or demo narrative. • Deliver a final capstone presentation to GTM leadership.

• Partner on a day to day basis with the SVP, Revenue Operations and collaborate very closely with many other senior leaders across the business from CEO and CRO, downwards. to drive the execution of GTM strategies that enable the business to continue accelerated growth. • Support the implementation of organizational objectives that lead to a growth agenda, such as improved instrumentation, improved field productivity, reduced friction in processes. • Support global strategy development and play a key role in international expansion ensuring that we have the correct extended team members in a repeatable POD like structure and infrastructure ready for deployment. • Prioritize the roadmap of key initiatives related to sales acceleration, pipeline optimization, and market penetration. • Evaluate and oversee the implementation of cross-functional processes that ensure the efficient pursuit and closure of high-value sales opportunities. • Oversee the optimization of the initial sales lifecycle. Work with Marketing and Sales leadership to drive efficiency through systems and processes, from lead generation through the point of order management. • Partner with the Sales Enablement Lead to analyze requirements across the GTM team and ensure (in partnership) that the curriculum has the correct design elements to support requirements in improving productivity. • Ensure the efficacy, tracking, and measurement of cross-functional marketing programs to ensure high-quality lead flow and marketing attribution. • Maintain high levels of quality, accuracy, and process consistency in Sales Forecasting and Budgeting approaches used by the GTM organization. • Responsible for the creation and administration of compensation plans across Sales teams, ensuring the company’s financial objectives are optimally allocated to all sales channels through the quota program. • Provide capacity planning and forecasting insight for hiring needs, coverage models, and team configurations in order to maximize sales territory productivity. • Partner with senior sales leadership to identify opportunities for sales operations process improvements, reducing friction in the contracting and quoting (CPQ) process. • Provide sales reporting and other internal intelligence to the GTM organization, developing new reporting tools that provide real-time visibility into pipeline health.