Role Description We’re hiring a content-driven, inbound-focused marketer to build and scale our organic B2B lead generation engine. This role is not focused on cold outreach. Instead, you will be responsible for creating high-performing LinkedIn content, turning engagement into meaningful conversations, and converting those conversations into qualified pipeline. You will work closely with the founder, who handles closing, while you focus on driving consistent inbound opportunities through content and relationship-building. What You’ll Own - Content-Driven Lead Generation (Primary Focus) - Create and manage high-performing LinkedIn content (posts, carousels, hooks). - Identify content angles that attract high-intent B2B prospects. - Continuously test and optimize content based on performance. - Content → Conversation → Pipeline - Turn content engagement (likes, comments, profile views) into meaningful conversations. - Initiate natural, non-salesy DMs based on user intent. - Qualify and move prospects into the pipeline. - Audience Engagement & Lead Nurturing - Engage consistently with your audience through comments, DMs, and interactions. - Build relationships with prospects through thoughtful follow-ups. - Nurture leads using content, messaging, and value-driven interactions. - Funnel & Conversion Optimization - Build simple content funnels (content → engagement → conversation → call). - Develop lead magnets and nurture flows where needed. - Improve conversion rates across each stage of the funnel. - Supporting Sales (Nice-to-Have) - Collaborate with the founder to improve conversion quality. - Share insights on messaging, objections, and audience behavior. - Optionally support early-stage sales conversations. Qualifications - 2+ years of experience in content-led B2B lead generation or organic growth. - Strong experience with LinkedIn content and personal brand growth. - Proven ability to generate inbound leads or conversations from content. - Excellent copywriting and messaging skills. - Strong understanding of B2B sales cycles (2–3 months). Requirements - You know how to turn content into pipeline, not just engagement. - You have personally generated inbound leads or booked calls from LinkedIn/content. - You think in funnels and systems, not just posting content. - You are both creative (content) and analytical (performance-driven). - You are comfortable owning outcomes (leads, conversations, pipeline). Interview Process - Initial Screening Call - Recruiter Interview - Final Interview - Offer & Onboarding

As the Performance Specialist, you will improve measurable operational improvement, productivity, and profitability within assigned PPG CDN customers, MSO accounts, and Strategic PPG Customers. You will be a trusted partner to collision center leadership by delivering PPG Collision Services, operational expertise, and performance-based solutions that strengthen long-term customer relationships and enhance PPG loyalty. You will report to the Collision Performance Manager. Responsibilities - Be a primary support contact for PPG CDN customers, MSO locations, and Strategic PPG customers. - Focus on existing main accounts with an emphasis on retention, growth, and performance improvement. - Partner with PPG sales, leadership teams, and distribution to align service efforts with strategic goals. - Complete all required Workday corporate training, maintaining full compliance with PPG requirements - Ensure all assigned corporate learning, certifications, and compliance modules remain current - Conduct structured KPI and performance reviews with important customers - Develop and track action plans tied to customer goals and agreed performance metrics - Observe shop workflows and identify constraints improving productivity or profitability - Be an trusted advisor by connecting operational improvements to measurable outcomes - Collaborate with PPG sales, Strategic Account Manager, and distribution partners to ensure aligned customer messaging and support Qualifications - College Degree or 3+ years of equivalent work experience in a related field - Customer Service Experience - Accountability with experience and accurate follow up. - Work with all levels of team. - Oversee technical customer service support. About us: PPG: WE PROTECT AND BEAUTIFY THE WORLD™ Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X. The PPG Way 2030 We are customer champions Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow. We act with purpose and speed Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value. We are excellent operators Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers. We compete to win Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths. We are PPG proud Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world. At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate-resources. PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression. If you need an adjustment due to a disability, please email recruiting@ppg.com. PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply. Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process. PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.

• Manage large-scale campaigns across all social channels, especially Facebook and Google • Optimize and analyze data in order to maximize revenues and reach campaign ROI goals • Work closely with internal teams i.e., Account Directors, Creative, etc. • Independently manage relations with international clients including client meetings and presentations • Plan and execute marketing campaigns for mobile

• Build, launch, and manage Meta ad campaigns across Facebook and Instagram, including lead form ads, conversion campaigns, and traffic campaigns • Execute audience targeting strategies: custom audiences, lookalike audiences, interest/behavior-based targeting, and exclusion lists • Manage daily budgets, bid strategies, and pacing to meet cost-per-lead (CPL) and cost-per-acquisition (CPA) targets • Conduct A/B and multivariate testing on creative, copy, audiences, and placements • Implement and maintain Meta Pixel, Conversions API (CAPI), and event tracking across landing pages and lead funnels • Set up and manage UTM parameters, custom conversions, and standard/custom events in Meta Events Manager • Troubleshoot tracking discrepancies between Meta Ads Manager, Google Analytics, and CRM/intake systems • Ensure accurate attribution of leads from ad click through to case qualification • Monitor campaign performance and make real-time adjustments to improve delivery and efficiency • Produce weekly and monthly campaign performance reports with actionable insights • Track and report on key metrics: CPL, CPA, CTR, conversion rate, ROAS, lead quality scores • Identify trends, anomalies, and optimization opportunities from campaign data • Provide clear recommendations supported by data • Collaborate with creative teams on ad asset requirements, specs, and performance feedback • Maintain organized campaign naming conventions, folder structures, and documentation • Stay current on Meta platform changes, policy updates, and best practices