• Build, launch, and manage Meta ad campaigns across Facebook and Instagram, including lead form ads, conversion campaigns, and traffic campaigns • Execute audience targeting strategies: custom audiences, lookalike audiences, interest/behavior-based targeting, and exclusion lists • Manage daily budgets, bid strategies, and pacing to meet cost-per-lead (CPL) and cost-per-acquisition (CPA) targets • Conduct A/B and multivariate testing on creative, copy, audiences, and placements • Implement and maintain Meta Pixel, Conversions API (CAPI), and event tracking across landing pages and lead funnels • Set up and manage UTM parameters, custom conversions, and standard/custom events in Meta Events Manager • Troubleshoot tracking discrepancies between Meta Ads Manager, Google Analytics, and CRM/intake systems • Ensure accurate attribution of leads from ad click through to case qualification • Monitor campaign performance and make real-time adjustments to improve delivery and efficiency • Produce weekly and monthly campaign performance reports with actionable insights • Track and report on key metrics: CPL, CPA, CTR, conversion rate, ROAS, lead quality scores • Identify trends, anomalies, and optimization opportunities from campaign data • Provide clear recommendations supported by data • Collaborate with creative teams on ad asset requirements, specs, and performance feedback • Maintain organized campaign naming conventions, folder structures, and documentation • Stay current on Meta platform changes, policy updates, and best practices

• Build and optimise multi-channel campaigns across paid, organic, and lifecycle channels • Create seamless user journeys from ad click to conversion, blending AI insights and human creativity • Own and enhance the marketing website and landing pages to drive signups and demos • Partner with product, content, and RevOps teams to align acquisition and retention strategies • Analyse performance across funnels to improve conversion rates and ROI

Title: Performance Marketing & Media Manager (Maternity Leave Replacement - 12 month) Location: Toronto, Ontario Type: Full-Time Workplace: hybrid Category: Performance Marketing Job Description: ABOUT PLUSGRADE: Travel is not just about the destination; it's about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences. Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel. Come help us transform everyday travel into extraordinary experiences. ABOUT THE ROLE: We are looking for a Performance Marketing & Media Manager to join our team for a 12-month contract position. The Performance Marketing & Media Manager will be responsible for paid media planning, buying and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Plusgrade’s primary products. In this growth-focused role, you will be media buying and planning across a suite of paid media channels, with a focus on programmatic display, video/CTV, and social platforms. The objective is to drive revenue growth, plus awareness and traffic, across all Plusgrade Partner portfolios under your management. WHAT YOU WILL BE DOING: Reporting to the Senior Manager, Performance Marketing, the person will be responsible for: - Preparing campaign media plans, leveraging experience across Partners for optimal channel selection, targeting strategy and overall effectiveness in achieving KPIs. - Media Buying: Hands-on media campaign setup across multiple digital paid media channels (including paid social, programmatic display, and CTV/video) to ensure media is delivered on time with high quality, and campaign performance targets are met or exceeded. - Using first and third-party data and segmentation to reach desired target audiences. - Working closely with external marketing agencies (SEM and Affiliate channels) to share, support, and grow performance for your Partners. - Frequent monitoring and optimization, and post-campaign analysis of campaign media performance to maximize campaign revenue and improve budget efficiency. - Ongoing responsibility for identifying growth opportunities across new/existing media channels and targeting tactics for Partners in your portfolio. - Financial Management: Maintain oversight of day-to-day, monthly, and annual campaign budgets, including forecasting and financial management across multiple media channels. - Work collaboratively with partner account teams and creative services to ensure media executions align with campaign objectives, Partner needs, and business goals. - Prepare and deliver presentations to internal teams and external partners, communicating performance insights and pitching new media opportunities. YOU ARE SOMEONE WITH: - 3-4 years hands-on experience with paid digital media channel campaign buying and planning, setup, ongoing optimization, measurement and testing. - Candidates should have experience with a selection of programmatic display and paid social media platforms, and have the ability to apply skills and experience to new platforms as needed. Preferred platform experience includes Facebook/Instagram, Google Ads/DV360, The Trade Desk. Some experience with affiliate marketing, paid search, and influencer management is a bonus. - Experience working with mid-size clients and as a part of media teams in growth mode. - Experience leveraging first and third-party data sets to effectively target media audiences, combined with broader media targeting approaches. - A demonstrated ability to develop, track and consistently improve key performance metrics, including Return on Ad Spend and Awareness/Engagement, with a strong focus on conversion metrics to drive increased campaign performance and effectiveness. - Experience with AI-powered capabilities native to media platforms is preferred. - Experience working with campaign budgets, departmental/group budgets, and working with Financial/Accounting teams. - Strong attention to detail in overseeing complex projects and time-sensitive deliverables. - Bachelor's degree in marketing or related field. WHAT YOU’LL LOVE ABOUT US: RRSP Matching Comprehensive Health Plans Flexible Paid Time Off Travel Experience Perk Annual Wellness Perk Commuter Perk Tenure-based Work From Anywhere Program Parental Leave Top Up Adventure Pass Learning Allowance OUR PROCESS: Plusgrade is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities. If you have a preference regarding the language of your interviews, please inform our Talent Team when they reach out to you. We believe in diversity and inclusivity and that is why our interview process is designed for a positive candidate experience and to ensure every candidate is evaluated equally. We may utilize technology-assisted/ artificial intelligence tools to help us screen, assess, and select applicants for this position. This job posting is for an existing vacancy. All applications will be reviewed from our Talent Team and the successful candidate(s) will go through the following recruitment process: Recruiter Phone Interview Hiring Manager Interview ELT Interview All candidates will be provided with feedback regardless if they pass or didn’t pass any of our interview stages. All your information will be kept confidential. $85,000 - $103,000 a year The base salary range is tailored to the advertised location and determined by several factors, including candidate expertise and internal peer equity. Final placement is based on a candidate’s specific skill set and experience relative to the role's requirements. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Role Description As a Paid Search Strategist, you will be responsible for developing strategy, implementing, tracking, and managing PPC campaigns across various digital channels for our clients on behalf of Blue Wheel. Using your expertise and up-to-date grasp of marketing strategies and best practices, you will manage campaigns from concept to execution to analysis. You will work collaboratively with internal Client Services account stakeholders to craft and execute powerful marketing strategies. You will also be an external voice for Blue Wheel, working directly with clients to articulate strategic and performance insights, provide recommendations, and deliver forward-thinking solutions. Qualifications - Google Ads and Microsoft Ads certifications. - Proven experience managing paid search campaigns in an agency environment. - Hands-on experience with SA360, Performance Max, and other advanced search tools. - Strong proficiency with analytics tools, including Google Analytics (GA4) and Looker Studio. - Demonstrated ability to manage budgets across multiple accounts while driving measurable ROI. Requirements - Collaborate with Client Service teams to understand each client's brand, goals, and key performance metrics in the DTC space. - Develop and execute paid search strategies that align with client objectives, including customer acquisition, revenue growth, and return on ad spend (ROAS). - Proactively identify growth opportunities, such as new audience segments, emerging platforms, and advanced bidding strategies. - Align campaign strategies with broader omnichannel marketing initiatives, ensuring a seamless customer journey across paid search, social, email, and organic channels. - Develop, launch, and manage paid search campaigns across platforms like Google Ads and Microsoft Ads. - Implement data-driven optimizations, adjusting keyword bids, audience targeting, creative assets, and budget allocations to maximize performance. - Utilize automation tools (e.g., Smart Bidding, Performance Max, SA360) and manual bid strategies to enhance efficiency and effectiveness. - Perform ongoing A/B testing on ad creatives, landing pages, and targeting to drive incremental performance improvements. - Leverage first-party data (CDPs, CRM platforms) and third-party audience segments to refine targeting strategies for retention and acquisition. - Prepare, compile, and present internal and external performance reports with actionable insights tailored to DTC client KPIs, such as CAC, LTV, and ROAS. - Monitor and interpret campaign data, identifying trends, performance gaps, and new opportunities for scaling campaigns. - Utilize analytics tools such as Google Analytics (GA4), Looker Studio, and attribution platforms to measure and communicate performance. - Provide insights on budget pacing, forecasting, and investment strategies to maximize efficiency and profitability for clients. - Attend all internal and external calls related to your client accounts, serving as the subject matter expert on paid search and programmatic strategies. - Lead discussions on campaign performance, optimizations, and strategic shifts to ensure alignment with client goals. - Educate clients and internal teams on evolving trends in search, programmatic, and digital advertising. - Develop case studies and insights from successful campaigns to inform future strategies and support new business pitches. - Write, test, and iterate ad copy tailored for DTC consumer behavior, optimizing for engagement, conversions, and brand voice consistency. - Coordinate with creative teams to develop and deploy compelling ad assets, including image, video, and interactive ad formats. - Ensure that ad creatives align with DTC brand messaging, landing page experiences, and consumer psychology. - Experiment with new creative approaches, such as DSAs, RSAs, and interactive ad units, to enhance engagement and performance. - Work closely with paid social, email, and lifecycle marketing teams to ensure cohesive messaging and customer journey alignment. - Partner with CRO teams to refine landing pages and improve conversion rates. - Collaborate with developers and analytics teams to implement tracking solutions, pixel integrations, and audience segmentation strategies. - Share insights and performance data with media buyers, strategists, and content teams to refine holistic DTC growth strategies. - Manage and optimize ad spend across multiple DTC brands, ensuring cost efficiency and performance scalability. - Continuously track pacing and profitability, making strategic recommendations to reallocate budget where needed. - Forecast monthly and quarterly media spend based on historical performance, seasonal trends, and client goals. - Stay ahead of industry trends, platform updates, and algorithm changes to keep client strategies competitive. - Experiment with emerging ad formats (e.g., Performance Max, AI-driven bidding strategies, video discovery ads) to drive incremental gains. - Conduct rigorous A/B testing across audience targeting, bidding strategies, and creative messaging to refine best practices. - Document test results and performance insights to continuously enhance agency-wide media buying strategies. Company Description Blue Wheel operates and hires in the following states: CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, and WA.