• Leads strategy development and overall implementation of information and knowledge critical to meeting the system's strategic goals and initiatives. • Ensures the validity and replicability of data analytics and sources. • Provides support to Marketing on the development of consumer primary and secondary research. • Recommends and implements strategies and methodologies to strengthen strategic planning and business development analytic methods and solutions. • Identifies and utilizes internal and external resources to reproduce, evaluate, research, and improve techniques. • Develops measurement and evaluative tools for system, especially in area of Service Lines, Physician Provider Relations, Ambulatory Services, Consumer Insights and Business Development. • Manages assigned staff and serve as a convenor of strategy analyst for training, professional development, and best practice sharing. • Provides consultation to System and Strategy executive leadership.

• Source UGC creators across platforms (TikTok, Instagram, YouTube Shorts, etc.) • Identify creators who: Feel credible and trustworthy on camera, speak naturally about wellness, routines, and real life, and align with Everyday Dose’s core customer (especially women 35–55) • Cast creators for: Paid social ads, testimonials, educational content, lifestyle and ritual-driven creative, and maintain a high-quality, diverse creator roster • Develop audition briefs and prompts • Evaluate creators on: On-camera presence, believability, emotional resonance, ability to follow directions, and performance potential (not just vibes) • Pressure-test creators for repeatability and longevity, not one-off hits • Own creator onboarding, expectations, and ongoing communication • Partner with Creative Strategy to: Match creators to the right creative territories and provide feedback based on performance data • Manage creator output volume, timelines, and consistency • Build long-term relationships with top-performing creators • Work closely with Growth and Creative to understand: Which creators perform, why they perform, and when they fatigue • Use performance data to refine casting decisions • Sunset underperforming creators and scale winners with intention • Build scalable systems for: Creator sourcing, tracking performance by creator, contracting and usage rights • Help establish best practices around creator diversity, authenticity, and brand safety

• Leads the ERI delivery team to implement the work with excellence • Coaches and develops the team to strengthen their ability to build data-informed improvement plans • Works closely with school systems to stay attuned to system needs and emerging trends • Cultivates a big-hearted, inclusive team culture rooted in organizational values and focused on creating an excellent team experience • Establishes systems for monitoring and accountability at scale; uses data to refine strategy • Provides division-level leadership and senior-level guidance and decisions as necessary

• Lead a national contracting team in enterprise-wide negotiations with large national provider, ensuring alignment with CVS Health’s strategic priorities. • Manage the provider relationship, ensuring consistent execution of strategic initiatives, performance metrics, and relationship management. • Develop and implement innovative national contracting strategies that leverage CVS Health’s integrated assets, including the care delivery model. • Achieve strategic national network goals by successfully closing provider negotiations, managing day-to-day operations, and overseeing the full contracting lifecycle from strategy through execution. • Drive execution and closure of complex national provider agreements, ensuring alignment with enterprise cost, adequacy, and compliance standards. • Demonstrate strong executive presence in high-level engagements, facilitating strategic discussions with senior leadership to ensure alignment and support. • Deliver compelling executive-level presentations that influence decision-making and advance enterprise-wide initiatives. • Provide strategic direction and coaching to account executives to ensure high-impact engagement with Tenet and internal stakeholders. • Manage the operational performance and infrastructure of the Tenet network to meet cost containment, profitability, and regulatory goals. • Collaborate with Clinical and Medical Economics teams to analyze market trends and implement cost management strategies that improve medical cost outcomes. • Evaluate market dynamics and partner with Clinical Functions to drive national initiatives that improve cost structure and partnership effectiveness. • Oversee national agreements, Joint Operating Committees (JOCs), and complex projects, streamlining and centralizing operational processes for efficiency and scalability. • Represent the organization in high-stakes negotiations and external engagements, ensuring alignment with legal, regulatory, and reputational standards. • Establish national network strategy and drive innovation across traditional and emerging care models for all lines of business. • Lead expansion efforts and strategic partnerships with Tenet to support enterprise growth and market differentiation, aligned with local and national goals. • Foster strong collaboration across local networks and enterprise functions to ensure internal alignment and successful external partnerships. • Develop and deliver key messaging and represent the company at industry conferences, external forums, and provider negotiations. • Build and maintain trusted relationships with Market Chief Network Officers and Territory Chief Network Officers, and engage with Market Presidents, CFOs, and Medicare GMs to align and execute strategies that drive profitable membership growth.