Everyday Dose

• Own the monthly close and produce a clean reporting package for leadership across a multi-channel P&L • Manage channel-level Gross-to-Net revenue reporting, including trade accruals and returns reserves • Experience building or maintaining contribution margin P&Ls by channel or product • Strong working knowledge of ASC 606 revenue recognition • Track record of hitting a 5-7 business day close in a complex environment • Own inventory cost accounting and variance analysis across multiple locations • Partner cross-functionally to maintain a clear, real-time picture of where inventory is and what it’s worth • Direct experience managing AR for wholesale accounts, including retailer deductions and chargeback resolution • Comfortable with high-transaction DTC revenue flows, subscription mechanics, and Shopify-based reconciliation • Hands-on experience with Amazon FBA accounting, including inventory placement, fee structures, and settlement reconciliation • Multi-state corporate income tax experience, including coordinating with external advisors on federal and state filings • Owns sales tax compliance internally: nexus tracking, filing, and remittance via a third-party partner • Has led or participated in an annual audit or review engagement and can help manage the auditor relationship and PBC list • Builds and maintains internal controls proactively, not just in response to audit findings • Thinks about control design in the context of a fast-moving, high-growth business where process needs to scale • Comfortable owning an ERP and has opinions about what good looks like in system design • Builds scalable close infrastructure: reconciliation templates, checklists, and documentation standards • Experience with ERP migration is a strong plus • Player-coach who can manage and mentor 1-2 accounting staff while staying close to the work • Sets clear expectations, reviews work thoroughly, and builds a culture of accuracy and ownership

• Own design execution across all paid media channels (Meta, Google, Amazon) with a focus on conversion-driven creative. • Create static ads, thumbnails, banners, motion graphics, and visual toolkits that stop on consumers in their tracks • Partner with our Creative Strategist team to translate messaging into compelling visual executions that drive results • Drive creative testing strategy, developing design iterations based on performance data and insights. • Collaborate cross-functionally with Growth, UGC, and Brand teams to support launches, sprints, and seasonal campaigns • Thinks strategically while executing tactically - balances big picture creative vision with hands on design work • Builds scalable systems - creates repeatable processes and visual frameworks that work across platforms • Stays agile and responsive - quickly adapts creative direction based on performance insights and market trends • Maintains quality standards - ensures every piece of creative meets both brand and performance expectations

• Design and evolve brand visuals across web, social, email, and paid media • Create high-quality product imagery using AI tools (e.g., Midjourney, DALL·E, Photoshop AI, etc.) • Develop packaging concepts and production-ready files • Collaborate with brand and product development teams on campaigns and launches • Translate brand strategy into compelling visual systems • Maintain consistency across all brand touchpoints • Iterate quickly on creative based on performance and feedback

About the Role We’re looking for a Brand Designer who can bring our visual identity to life across digital and physical touchpoints with a strong edge in AI-powered image creation. This role sits at the intersection of creativity, technology, and brand storytelling. You’ll be responsible for designing high-quality brand assets, developing product imagery using AI tools, and executing packaging that stands out both on the shelf and online. What You’ll Do - Design and evolve brand visuals across web, social, email, and paid media - Create high-quality product imagery using AI tools (e.g., Midjourney, DALL·E, Photoshop AI, etc.) - Develop packaging concepts and production-ready files - Collaborate with brand  and product development teams on campaigns and launches - Translate brand strategy into compelling visual systems - Maintain consistency across all brand touchpoints - Iterate quickly on creative based on performance and feedback Why This Role Matters You’ll play a key role in shaping how our brand shows up in the world- from the first impression online to the moment someone holds our product in their hands.

• Develop and execute shopper marketing strategies across key retail accounts. • Build programs that drive conversion at shelf, online PDPs, and retailer media networks. • Partner with retail team and digital team to support key retailer launches and initiatives. • Plan and manage retail media programs (Walmart Connect, Target Roundel, Instacart, Aisle, etc.). • Optimize digital shelf presence including PDP content, store locators, images, A+ content, and retailer landing pages. • Track and improve conversion performance across retailer.com platforms. • Plan promotional calendars in partnership with sales and finance. • Develop merchandising concepts including endcaps, displays, and retail activations. • Ensure promotional programs are aligned with brand positioning and margin goals. • Support new retail launches with strong shopper programs and storytelling. • Develop toolkits and marketing support for retail partners. • Create cross-channel campaigns that support both brand awareness and retail sell-through. • Track performance of shopper marketing initiatives and optimize programs over time. • Analyze retail media, promotional performance, and in-store execution data. • Translate insights into actionable recommendations for sales and marketing teams.

The Shopper Marketing Manager is responsible for turning brand demand into purchase at the point of sale. This role sits at the intersection of brand, retail, and growth developing strategies and programs that influence shoppers in the moments that matter most. You will own the execution of high-impact retail and digital programs that drive conversion at retailer partners and bring the brand to life where customers are making purchasing decisions. This role requires both strategic thinking and hands-on execution across retail media, in-store programs, retailer.com pages, promotions, and merchandising. What You’ll Own Retail & Shopper Strategy - Develop and execute shopper marketing strategies across key retail accounts. - Build programs that drive conversion at shelf, online PDPs, and retailer media networks. - Partner with retail team and digital team to support key retailer launches and initiatives. Retail Media & Digital Shelf - Plan and manage retail media programs (Walmart Connect, Target Roundel, Instacart, Aisle, etc.). - Optimize digital shelf presence including PDP content, store locators, images, A+ content, and retailer landing pages. - Track and improve conversion performance across retailer.com platforms. Promotions & Merchandising - Plan promotional calendars in partnership with sales and finance. - Develop merchandising concepts including endcaps, displays, and retail activations. - Ensure promotional programs are aligned with brand positioning and margin goals. Retail Launches & Programs - Support new retail launches with strong shopper programs and storytelling. - Develop toolkits and marketing support for retail partners. - Create cross-channel campaigns that support both brand awareness and retail sell-through. Performance & Insights - Track performance of shopper marketing initiatives and optimize programs over time. - Analyze retail media, promotional performance, and in-store execution data. - Translate insights into actionable recommendations for sales and marketing teams. What Success Looks Like - Strong retail sell-through and velocity across key accounts - High-performing PDPs and digital shelf presence - Retail media programs that drive efficient conversion - Seamless collaboration between retail, brand, and digital teams - Retail partners that view our brand as a best-in-class marketing collaborator

• Own Data & Analytics Infrastructure - Centralize and structure data across DTC, retail, marketplace, paid media, subscription, operations, and finance systems - Partner cross-functionally to consolidate fragmented reporting into a scalable data warehouse and/or data lake environment - Build robust data models supporting contribution margin, cohort analysis, and channel-level performance visibility - Establish and document standardized KPI definitions across departments - Reduce reliance on manual spreadsheets and ad hoc reporting • Build Decision-Driving Dashboards & KPI Frameworks - Design and maintain executive-level dashboards in BI tools, especially Looker - Own the company-wide KPI framework, including: - Blended and channel CAC - Contribution margin by channel, product, and customer - Cohort-based LTV and payback - Marketplace and retail profitability - Inventory productivity and working capital visibility - Produce clear weekly and monthly executive summaries - Monitor leading vs. lagging indicators and proactively surface risks and opportunities • Drive Cross-Functional Performance Insights - Partner with Growth to evaluate acquisition efficiency, creative performance, and media mix effectiveness - Support Finance with revenue modeling, margin expansion analysis, and investment evaluation - Partner with Retail and Marketplace teams to assess trade spend effectiveness and promotional ROI - Analyze syndicated retail data to identify share trends, velocity shifts, distribution changes, and competitive insights - Deliver actionable recommendations that inform capital allocation and strategic trade-offs • Forecasting, Modeling & Advanced Analytics - Build and enhance financial and operational models grounded in strong business economics and unit economics principles - Support scenario planning and long-range forecasting - Develop predictive analyses such as LTV modeling, churn analysis, demand forecasting, and margin simulations - Leverage AI tools to improve forecasting accuracy, automate insight generation, and detect anomalies - Continuously elevate the analytical sophistication of the organization

• Lead packaging design for new product launches and line extensions • Translate brand strategy into compelling physical design • Maintain visual consistency across the product portfolio • Create dieline-ready artwork for production • Design with shelf visibility and competitive landscape in mind • Ensure packaging communicates key benefits quickly and clearly • Collaborate with Regulatory and Product teams for compliance • Prepare print-ready files and manage vendor coordination • Maintain packaging style guides and develop scalable systems • Partner with cross-functional teams for collaboration

Role Overview The Packaging Designer owns the visual execution of Everyday Dose across all physical touchpoints, from DTC mailers to retail shelf. This role blends creative excellence with operational precision. You will design packaging that is beautiful, compliant, manufacturable, and retail-ready. You are not just designing labels. You are designing the physical expression of the brand. Core Responsibilities 1. Packaging Concept & Design - Lead packaging design for: - New product launches - Line extensions (flavors, formats, bundles) - LTOs - Retail-exclusive SKUs - Translate brand strategy into compelling physical design - Maintain visual consistency across the product portfolio - Create dieline-ready artwork for production 2. Retail Shelf Impact - Design with shelf visibility and competitive landscape in mind - Ensure packaging communicates key benefits quickly and clearly - Balance aesthetic excellence with conversion clarity - Adapt packaging for different retail environments (Target, Vitamin Shoppe, etc.) 3. Regulatory & Compliance Collaboration - Work closely with Regulatory and Product teams to: - Incorporate FDA-compliant claims - Manage supplement facts panels - Maintain ingredient transparency - Ensure accuracy and correct placement of: - Net weight - Certifications - Legal disclaimers - Barcodes / QR codes Precision matters. 4. Production & Vendor Coordination - Prepare print-ready files - Communicate with printers and manufacturers - Manage color consistency and print proofs - Solve production constraints creatively - Understand materials (pouches, cartons, labels, finishes) 5. Brand System Stewardship - Maintain packaging style guides - Ensure consistency and differentiation across SKUs - Develop scalable systems for flavor expansions - Partner with Creative Strategy to evolve visual identity thoughtfully 6. Cross-Functional Collaboration - Partner with Innovation on early-stage product concepts - Support Growth with packaging render needs for PDPs and ads - Work with Retail teams on line reviews and mockups - Work with Supply Chain on procurement of accurate dielines - Work with legal and decision makers on compliance and process approvals What This Role Is Not - Not purely a digital designer - Not just label production - Not isolated from strategy This is a cross-functional creative role. What Success Looks Like (90 days) - Cohesive packaging system across portfolio - Retail-ready designs that stand out on shelf - Smooth production cycles with minimal revisions - Strong collaboration with regulatory and supply chain - Packaging that reinforces brand positioning and drives conversion - An organized system that makes label artwork and product mockups readily available to the team

About the Role We’re evolving our Finance organization beyond traditional reporting to build a true Finance & Analytics function — one that powers smarter, faster, data-driven decisions across the business. We’re looking for a Senior Analytics Manager to centralize performance data, strengthen our analytical foundation, and translate complexity into clarity. You will not just build dashboards. You will build clarity. This role owns performance truth across the company — defining KPI standards, building scalable data infrastructure, conducting deep performance analysis, and enabling leadership to make faster, more confident decisions. This is a high-ownership individual contributor role with visibility across Growth, Retail, Marketplace, Operations, and Finance — and the opportunity to build and scale a team over time as the function matures. What You’ll Do Own Data & Analytics Infrastructure - Centralize and structure data across DTC, retail, marketplace, paid media, subscription, operations, and finance systems - Partner cross-functionally to consolidate fragmented reporting into a scalable data warehouse and/or data lake environment - Build robust data models supporting contribution margin, cohort analysis, and channel-level performance visibility - Establish and document standardized KPI definitions across departments - Reduce reliance on manual spreadsheets and ad hoc reporting Build Decision-Driving Dashboards & KPI Frameworks - Design and maintain executive-level dashboards in BI tools, especially Looker - Own the company-wide KPI framework, including: - Blended and channel CAC - Contribution margin by channel, product, and customer - Cohort-based LTV and payback - Marketplace and retail profitability - Inventory productivity and working capital visibility - Produce clear weekly and monthly executive summaries - Monitor leading vs. lagging indicators and proactively surface risks and opportunities Drive Cross-Functional Performance Insights - Partner with Growth to evaluate acquisition efficiency, creative performance, and media mix effectiveness - Support Finance with revenue modeling, margin expansion analysis, and investment evaluation - Partner with Retail and Marketplace teams to assess trade spend effectiveness and promotional ROI - Analyze syndicated retail data to identify share trends, velocity shifts, distribution changes, and competitive insights - Deliver actionable recommendations that inform capital allocation and strategic trade-offs Forecasting, Modeling & Advanced Analytics - Build and enhance financial and operational models grounded in strong business economics and unit economics principles - Support scenario planning and long-range forecasting - Develop predictive analyses such as LTV modeling, churn analysis, demand forecasting, and margin simulations - Leverage AI tools to improve forecasting accuracy, automate insight generation, and detect anomalies - Continuously elevate the analytical sophistication of the organization What Success Looks Like - A centralized, trusted performance dashboard ecosystem - Clearly defined KPI standards adopted company-wide - A scalable warehouse or data lake foundation that reduces fragmentation - Leadership able to answer core performance questions in minutes — not days - Marketing, retail, and finance decisions tied directly to contribution margin, cash flow impact, and payback visibility - Proactive insights that drive smarter capital allocation and margin expansion