• проєктування та оптимізація end-to-end маркетингових воронок (Facebook Ads → PWA/App/Landing/etc. → реєстрація → депозит) • проведення A/B та мультиваріантного тестування на всіх етапах воронки • аналіз ефективності кампаній і воронок на основі ключових метрик (CTR, CPC, CR, FTD, ROI, LTV тощо) • робота з різними типами воронок, включаючи PWA та WebView рішення • побудова та оптимізація логіки редіректів і маршрутизації трафіку • робота з клоакінг-рішеннями (розуміння принципів і обмежень платформ) • постановка задач і контроль реалізації воронок у TDS (логіка розподілу трафіку, редіректи, роутинг) • співпраця з медіабаїнг-командою, розробниками, дизайнерами та тестувальниками для покращення конверсії • моніторинг і масштабування ефективних зв’язок.

We are looking to hire ambitious entrepreneurs to start and scale their own startups. We are serial entrepreneurs, for example Paul Müller (founder Adjust, €1.2B exit) and Petter Made (founder SumUp, €8B) who are eager to support outlier personalities and serial entrepreneurs to build €1B+ companies. Our offer: - A salary while you build your startup as you will directly be employed by us. Alternatively, you can opt for up to €500k in funding. - 1:1 sparring with unicorn founders on a weekly basis - Community: Access to the top 0.1% of founders, peers and investors - Team building: Hiring top notch talent supported through our network (over 50,000 professionals) - Distribution: Support in reaching product-market-fit and building up a sales force / marketing machine - Funding support for securing a multi-million euro funding round within 12 months (on average, EWOR Fellows raise > €2M after our Grand Pitch) One of our fellows set a record for Europe’s largest pre-seed round by a first-time founder, securing a €12M pre-seed investment. Tasks - You will own, build, and run your startup in fields such as Circular Economy - You will embark on an extensive personal development journey crafted by unicorn founders and follow a fully customised programme enhancing your goal, time, and energy management - You will receive support in hiring through our network to over 50,000 professionals and advice as well as best practices from serial entrepreneurs - You will receive intensive coaching to make your startup ready to raise millions in funding - You will iterate your product with us until having reached product-market-fit and receive support in building up a sales force or creating a marketing engine respectively Requirements - You are based in Europe or the Americas or open to relocate - You are willing to take full responsibility for your own startup and scale it to €100M+ in revenues - You have excellent communication skills in the English language Join us and build a €1B+ company with us!

Your role at DynatraceThe Marketing Analytics team, part of Marketing Analytics and Operations, partners closely with Marketing leaders and team members across Growth Marketing, Partner Marketing, Brand, Digital, and Sales Development to transform data into insights that inform and drive business decisions. We use data to understand customer behaviour, measure campaign effectiveness, optimize marketing investments, and uncover growth opportunities. We are seeking a Senior Marketing Analytics Analyst, Digital & Web, to transform data into insights and recommendations that drive optimization of our Web experience and Digital Marketing investments. This is a senior individual contributor role requiring strong analytical skills and deep experience in digital and web analytics. Responsibilities - Own the digital measurement strategy and frameworks to support the Web experience and Digital Marketing - Collaborate with Web and Digital marketing teams to understand business objectives and deliver data and analytics solutions that enable data-informed decision making - Build and maintain Looker Studio and PowerBI dashboards to automate performance measurement of web and paid media KPIs and leading indicators - Drive actionable insights and recommendation to improve digital campaign effectiveness, efficiency, and ROAS - Identify and interpret web traffic and conversion trends to inform UX, content, and conversion rate optimization - Support A/B testing through hypothesis development, measurement, and analysis of test results - Partner with data architecture and engineering teams to integrate data from multiple platforms (e.g. ad platforms, Web analytics, CRM) to enable end-to-end digital marketing reporting and analysis - Implement and maintain web analytics tracking and ensure data accuracy through tagging QA - Proactively evaluate and apply digital marketing trends and analytics best practices to continuously improve reporting and insights What will help you succeed - Degree in Marketing, Statistics, Business Administration or other relevant fields - 5+ years of experience in a digital marketing analytics role in a B2B SaaS environment - Deep understanding of digital marketing channels, funnel metrics, A/B testing and other campaign measurement frameworks - Demonstrated proficiency using web analytics tools such as Google Analytics (preferred) or Adobe Analytics - Hands-on experience building and maintain dashboards in Tableau, Power BI, Looker Studio or similar visualization tools - Ability to communicate insights clearly and effectively - Strong analytical and problem-solving skills with attention to detail - Ability to collaborate effectively with team members, cross-functional stakeholders, and 3rd party partners. Why you will love being a Dynatracer - A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly. - Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research. - A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries. - An environment that fosters innovation, enables creative collaboration, and allows you to grow. - A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals. - A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all - A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team. Compensation and RewardsDOE, annual salary of $91K - $125K, plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.

• Drive how prospects discover, engage with, and convert on our digital presence. • Own the full conversion rate optimization (CRO) function — from experiment design and A/B testing to funnel diagnostics and tracking infrastructure. • Lead our organic search strategy (SEO) and answer engine optimization (AEO). • Maintain the CRO A/B testing roadmap, prioritizing experiments based on impact, confidence, and effort. • Perform deep funnel diagnostics to identify friction, drop-off points, and conversion opportunities across the buyer journey. • Develop and refine buying-stage signal instrumentation to better understand intent and behavioral patterns at each stage of the funnel. • Own the full SEO strategy — including technical SEO, on-page optimization, content structure, internal linking, and organic performance reporting. • Design and implement schema and structured data to improve visibility in rich results, knowledge panels, and AI-generated answers. • Report on and connect SEO/AEO outcomes to pipeline contribution. • Own the tracking plan and ensure consistent, accurate implementation of events across the website and campaigns. • Monitor conversion data to ensure high-quality lead flow and support smooth handoff to the sales team.