• Drive how prospects discover, engage with, and convert on our digital presence. • Own the full conversion rate optimization (CRO) function — from experiment design and A/B testing to funnel diagnostics and tracking infrastructure. • Lead our organic search strategy (SEO) and answer engine optimization (AEO). • Maintain the CRO A/B testing roadmap, prioritizing experiments based on impact, confidence, and effort. • Perform deep funnel diagnostics to identify friction, drop-off points, and conversion opportunities across the buyer journey. • Develop and refine buying-stage signal instrumentation to better understand intent and behavioral patterns at each stage of the funnel. • Own the full SEO strategy — including technical SEO, on-page optimization, content structure, internal linking, and organic performance reporting. • Design and implement schema and structured data to improve visibility in rich results, knowledge panels, and AI-generated answers. • Report on and connect SEO/AEO outcomes to pipeline contribution. • Own the tracking plan and ensure consistent, accurate implementation of events across the website and campaigns. • Monitor conversion data to ensure high-quality lead flow and support smooth handoff to the sales team.

• Conceive and manage A/B, multivariate, and redirect testing initiatives in tools like Dynamic Yield • Ability to think strategically and collaborate with clients on their short and long-term business objectives and plans • Assist department leadership in managing overall CRO program development, including evolving the offering, pre-sales support, margin analysis, etc. • Review analytics/data for tests and experiences from Google Analytics and 3rd Party Platform and report findings to Senior Strategist • Use analytics to identify new opportunities for testing and improvements • Attend daily scrum calls with the Program Manager, Strategist, and Development to track the progress of current client technical requests • Coordinate deliverables and deadlines for multiple clients (4-6) promptly • Use 3rd party platform to set up, test, and launch experiences as requested by the client • Attend weekly team and client meetings • Professionalism to be client facing

Title: Website CRO Lead Location: Melbourne Australia Permanent Hybrid Job Description: We're a leading business management solution with a core purpose: helping more businesses in Australia and New Zealand start, survive and succeed. At MYOB, we believe what's good for one business is good for all business-and for all of us. Whether you support them, work for them, or dream of building your own, when businesses run smoothly, everybody feels it. Owners, employees, customers, suppliers-even families. That's why we're here: to give every person in business the tools they need to focus on what really matters and do Big Things-whatever big looks like for them. And for you? Joining MYOB means being part of that impact. It means using your skills to help businesses thrive, shaping the future of work, and growing alongside the people and communities we support. Because while we're the business of software, we're really in the business of people. And that makes MYOB Everyone's Business. About the role... This role is responsible for defining and advancing the Conversion Rate Optimisation (CRO) roadmap for the MYOB website. It leads the identification, sizing, and prioritisation of conversion opportunities across key website journeys and collaborates with Website Product, Development, Content, Product Marketing, and Data teams to build, test, and evaluate optimisations based on data-driven assumptions. What will keep you busy... - Lead the CRO roadmap for MYOB.com - Collaborate and partner with cross-functional team members to identify and size opportunities to increase website conversion rates (e.g. sign-ups, trials, leads, product mix, billing mix) - Use GA4, other analytics tools, and self-service dashboards to analyse funnels, journeys, traffic sources and behaviours to identify bottlenecks and friction points on MYOB.com - Translate complex data into clear, compelling insight summaries and recommendations for non-technical collaborators - Champion experimentation guidelines and methodologies, including hypothesis definition, sample sizing, guardrails, success metrics and decision criteria What we'd love to see from you... You'll bring proven hands-on experience in the Conversion Rate Optimisation of complex B2B/B2C websites, including opportunity identification through analysis and insights, experiment development, implementation, and measurement of impact. - Strong understanding of CRO guidelines, behavioural principles, awareness of pricing and positioning levers, experimentation and measurement methodologies, and common pitfalls to CRO - Advanced proficiency in Google Analytics 4 (GA4), including events, funnels, segments, explorations and attribution - Demonstrated ability to turn data (quantitative and qualitative) into clear, actionable insights and business recommendations - Moderate experience using SQL would be an advantage, to complete more complex analysis with the support of Data team members - Proficiency with web experimentation platforms (e.g. Contentful Personalisation (formally Ninetailed), Optimizely or similar) and heatmapping/session replay tools - Strong collaboration and communication skills; comfortable influencing collaborators with data-backed recommendations; able to communicate complex data and findings Our Culture & Benefits At MYOB our values are at the heart of everything we do. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters. See what it's like to work at MYOB and what we're all about. Enjoy a flexible, hybrid workplace that brings balance to how you work, all of our centrally located offices come together for a number of in-person celebrations and social events Set up your home office with a little financial help from us, and take advantage of great corporate discounts and vouchers from top retailers Benefit from our partnership with Sonder, which supports the wellbeing of our team members Unlock your potential via in-house training and programs, LinkedIn Learning, conferences and study assistance Access to a variety of leave options available to support your wellbeing, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, study leave, and more Join our communities, built around 'Wellness', 'Belonging' and the 'Planet' where you can make a meaningful contribution At MYOB, we're all about embracing difference and backing people to be their true selves. We're proud to be an equal opportunity employer and big believers that the best hires don't just fit our culture - they add to it. That means bringing your unique contributions, lived experiences, and fresh perspective to the table. Love the sound of MYOB and this role but don't tick every single box in this ad? Apply anyway! Studies show that women and underrepresented groups often hold back if they don't meet every requirement - but we want to hear from you. We're proud to be a Circle Back Initiative Employer and we commit to responding to every applicant. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

• You will own, build, and run your startup in fields such as Circular Economy. • You will embark on an extensive personal development journey crafted by unicorn founders and follow a fully customised programme enhancing your goal, time, and energy management. • You will receive support in hiring through our network to over 50,000 professionals and advice as well as best practices from serial entrepreneurs. • You will iterate your product with us until having reached product-market-fit and receive support in building up a sales force or creating a marketing engine respectively.