Архітектори успіху в ігровій індустрії
Conversion Manager
Location
Ukraine
Posted
61 days ago
Salary
0
Seniority
Mid Level
Job Description
Conversion Manager
UPSTARS
• проєктування та оптимізація end-to-end маркетингових воронок (Facebook Ads → PWA/App/Landing/etc. → реєстрація → депозит) • проведення A/B та мультиваріантного тестування на всіх етапах воронки • аналіз ефективності кампаній і воронок на основі ключових метрик (CTR, CPC, CR, FTD, ROI, LTV тощо) • робота з різними типами воронок, включаючи PWA та WebView рішення • побудова та оптимізація логіки редіректів і маршрутизації трафіку • робота з клоакінг-рішеннями (розуміння принципів і обмежень платформ) • постановка задач і контроль реалізації воронок у TDS (логіка розподілу трафіку, редіректи, роутинг) • співпраця з медіабаїнг-командою, розробниками, дизайнерами та тестувальниками для покращення конверсії • моніторинг і масштабування ефективних зв’язок.
Job Requirements
- досвід роботи у gambling/betting/affiliate marketing від 2+ років
- глибоке розуміння повного циклу воронки: від реклами до депозиту
- практичний досвід з клоакінгом, редіректами та дзеркалами, а також TDS (Keitaro, Binom або аналоги)
- поверхневе розуміння технічної інфраструктури: геолокація серверів, CDN / хостинг, трекінг подій
- досвід роботи з PWA, WebView та іншими рішеннями для обходу модерації
- сильні аналітичні навички: вміння правильно обирати метрики та коректно інтерпретувати результати тестів
- розуміння специфіки Facebook Ads для сірих / чутливих ніш
Benefits
- 20 робочих днів оплачуваної відпустки, державні вихідні і лікарняні
- медичне страхування у топових клініках і покриття витрат на психолога на платформі Pleso
- Benefit cafe – щомісячно витрачай кошти на уподобання, хобі, спорт, тощо
- івенти – бери участь у майстер-класах, відвідувай тімбілдинги та корпоративи
- навчання під будь-який запит – індивідуальний бюджет на курси, корпоративна англійська, воркшопи та онлайн-бібліотека
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