• Own upstream strategy execution for assigned categories (e.g., adhesives, cements, composites, prevention) • Conduct market analysis, VOC research, and white space identification to inform product concepts • Develop business cases and product requirements to guide early-stage development through technical feasibility assessment and risk mitigation • Collaborate with Lifecycle and Downstream teams to ensure innovation readiness aligns with portfolio transitions and launch planning • Support cross-functional workstreams with R&D, Clinical, Regulatory, and Business Development to advance pipeline opportunities

• Strengthen market intelligence • Improve CRM data integrity • Support outbound strategy • Contribute insights that shape revenue decisions • Research target markets, industries, and customer segments • Identify new opportunities, competitors, and whitespace • Execute outbound research campaigns to gather qualitative market insights • Engage industry professionals via LinkedIn, email, and phone to understand systems used, pain points, and purchasing drivers • Clean and maintain CRM data for accuracy and usability • Enrich firmographic and contact-level data • Standardize key data fields to support GTM decision making • Prepare outbound segmentation lists and campaign inputs • Partner with Sales Ops to improve lead quality and routing • Assist with reporting and campaign tracking • Help synthesize research into actionable recommendations • Support messaging experiments and outbound optimization

• Refine and maintain the core positioning for our pharmacy solutions, including our transparent PBM and pharmacy-led navigation offerings. Ensure our story is sharp and differentiated across employer and consultant audiences. • Build and update the assets our Sales and Solutions teams use in active deals: pitch narratives, talk tracks, objection handling, competitive positioning, and proof points. Quality and field adoption matter more than volume. • Develop materials designed for benefits consultants and advisors — how we fit into the benefits stack, how we compare to traditional and transparent PBM arrangements, and what outcomes employers should expect. These need to meet consultants where they evaluate solutions, not just where we want to be. • Provide go-to-market support for pharmacy product launches and updates, including messaging, tiering, and channel execution in partnership with cross-functional teammates.

• Responsible for working with a cross-functional team to define, develop and deploy new workflows, automations, and agentic systems that increase efficiency • Ensures that solutions are deployed and maintained utilizing best practices as well as adaptable to change as the platform evolves • Integrates knowledge of business and functional priorities in creation and execution of roadmap • Acts as a key contributor in a complex and crucial environment • May lead projects and share expertise.