• Refine and maintain the core positioning for our pharmacy solutions, including our transparent PBM and pharmacy-led navigation offerings. Ensure our story is sharp and differentiated across employer and consultant audiences. • Build and update the assets our Sales and Solutions teams use in active deals: pitch narratives, talk tracks, objection handling, competitive positioning, and proof points. Quality and field adoption matter more than volume. • Develop materials designed for benefits consultants and advisors — how we fit into the benefits stack, how we compare to traditional and transparent PBM arrangements, and what outcomes employers should expect. These need to meet consultants where they evaluate solutions, not just where we want to be. • Provide go-to-market support for pharmacy product launches and updates, including messaging, tiering, and channel execution in partnership with cross-functional teammates.

• Responsible for working with a cross-functional team to define, develop and deploy new workflows, automations, and agentic systems that increase efficiency • Ensures that solutions are deployed and maintained utilizing best practices as well as adaptable to change as the platform evolves • Integrates knowledge of business and functional priorities in creation and execution of roadmap • Acts as a key contributor in a complex and crucial environment • May lead projects and share expertise.

• Own messaging, positioning, competitive differentiation, storytelling, and GTM strategy for Predictive AI, trust, IDV, and human and non-human identity. • Collaborate cross-functionally (Product, Sales Engineering, Demand Gen, etc.) to build buyer use cases, demo narratives, collateral, technical content, and field enablement materials. • Develop buyer-focused assets like technical comparisons, FAQs, data sheets, and enablement docs for technical buyers: CISOs, security architects, product leaders. • Engage with analysts, support submissions to Gartner, Forrester, and contribute insights or surveys for inclusion in thought-leadership reports and research. • Deliver webinars, conference talks, demo architecture, support technical evaluations and POCs with customers and internal teams. • Collect client and field feedback to shape product positioning and roadmap aligned with market needs and GTM strategy.

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. This position reports to: EL Product Marketing Manager __ In this role, you’ll help run what runs the world, by taking on meaningful work that drives real impact. As Product Marketing Manager, you will utilize your skills and capabilities to design, develop and implement the product marketing, positioning, and go-to-market strategy for our low voltage contactor, overload relay and manual motor starter product lines. You will be accountable for the ownership of the respective product portfolio for all marketing and business development activities in the U.S. You will also lead the communication and messaging of our product value propositions in alignment with ABB’s global product marketing strategy, and as well help coordinate other functional areas of the business as necessary to achieve the expected KPIs for the product lines in scope. The work model for the role is: remote (#Li-Remote) with preferred locations being in either NC (Raleigh, Cary area) or GA. Your role and responsibilities: - Develops and executes local go-to-market and annual marketing strategies aligned with global guidelines, including product positioning, value propositions, pricing policies, and promotional activities to drive demand and profitable growth. - Monitors performance against key metrics (e.g., demand orders, growth margin %, net price variance, NPS, inventory turns, on-time delivery) and implements improvement actions to achieve targets. - Identifies and leverages market opportunities by creating business plans, coordinating across divisions, and ensuring balanced growth for all product lines while promoting value-based selling and technical solutions. - Enhances customer satisfaction and engagement through surveys, issue resolution, product support, training initiatives, and continuous improvement of NPS, while sharing best practices across the organization. Our Team Dynamics Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there. Qualifications for the role: - Bachelor's degree is required. Engineering highly preferred and Electrical Engineering preferred as well. - 8 years of experience in Sales, Product Management or Product Marketing Management in the related Electrical products/application industry. - Demonstrates customer-focused, results-oriented, and market-driven thinking with strong teamwork, systemic problem-solving, and innovative mindset. Skilled in portfolio management, marketing, business strategy, and go-to-market execution, with expertise in market intelligence, pricing, digital marketing, and customer experience; proficient in MS Office and experienced in power distribution and electrical control systems. - Candidates must already have a work authorization that allow them to work for ABB in United States without sponsorship. What's in it for you We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB. All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner. While base salary is determined by things such as the successful applicant’s qualifications and experience, this position is expected to pay between $98,700 and $157,920 annually and is eligible for a short-term incentive plan/annual bonus. ABB Benefit Summary for eligible US employees [excludes ABB E-mobility, Athens union, Puerto Rico] Go to MyBenefitsABB.com and click on “Candidate/Guest” to learn more Health, Life & Disability - Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan. - Choice between two dental plan options: Core and Core Plus - Vision benefit - Company paid life insurance (2X base pay) - Company paid AD&D (1X base pay) - Voluntary life and AD&D – 100% employee paid up to maximums - Short Term Disability – up to 26 weeks – Company paid - Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay. - Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance - Parental Leave – up to 6 weeks - Employee Assistance Program - Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption - Employee discount program Retirement - 401k Savings Plan with Company Contributions - Employee Stock Acquisition Plan (ESAP) Time off ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy. Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences. Ready to make an impact? Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.