• Help develop and write creative concepts across campaigns, social, video, digital, experiential, and more • Turn briefs and business goals into clear, engaging, human-centered storytelling • Partner with designers, marketers, and producers to bring ideas to life across channels • Contribute to brainstorms and help push ideas from early concept through execution • Write and refine copy across formats, from short-form to long-form • Support messaging development that works for both consumer and business audiences • Participate in discovery sessions to uncover insights that strengthen the work and keep it connected to culture, trends, and new storytelling formats • Help maintain and evolve Zillow’s brand voice across everything you touch

• Develop high-quality, engaging content that supports marketing and communications objectives. • Create compelling and persuasive content for external marketing materials, including website copy, blog posts, articles, white papers, case studies, and social media posts. • Conduct stakeholder interviews independently or in collaboration with other team members. • Collaborate with the marketing team to develop content strategies that align with business objectives and target audience needs. • Conduct research to stay informed about industry trends, market developments, and competitor activities. • Ensure all marketing content adheres to brand guidelines and maintains a consistent tone and style. • Proactively propose new content topics and formats to engage audiences and enhance brand visibility. • Create engaging internal communications that inform, align, and connect employees across the organization. • Support internal initiatives through content such as announcements, leadership communications, and program updates. • Collaborate with cross-functional teams to gather insights and ensure accuracy and clarity of messaging. • Manage multiple content projects simultaneously, maintaining high standards for quality, accuracy, and timeliness.

• Write clear, concise, and engaging content across digital products, marketing experiences, and branded touchpoints. • Apply established voice and tone guidelines to ensure consistency across deliverables and surfaces. • Collaborate with designers, product teams, and stakeholders to refine messaging within digital experiences. • Translate complex ideas into accessible, user-centered language that supports client goals and audience needs. • Revise and iterate content based on stakeholder feedback, balancing best practices with project constraints.

• Crafting Sequences: Build cold email sequences for various B2B clients, focusing on developing specific angles, hooks, and positioning. • Collaborating: Work with our current copywriter and GTM specialists to ensure messaging is high-quality and aligned with targeting. • Copy-Tech Research: Stay informed on new copywriting tools and AI developments. You will be responsible for testing these tools and implementing them into our internal processes. • Personalization at Scale: Utilize tools like Clay to incorporate research and personalization logic into outbound campaigns.