Hypergen - B2B Cold-Email

• Build and optimize GTM workflows and processes, with a strong focus on top-of-funnel operations. • Manage and maintain our HubSpot instance - pipelines, automations, reporting, data hygiene. • Build and maintain enrichment and outbound workflows using Clay. • Set up and manage integrations between our GTM tools. • Use Claude / Claude Code to build internal tools, automations, and process efficiencies. • Own end-to-end implementation of new tools and processes as we scale. • Work closely with Marketing, Sales, and Customer Success to keep GTM strategy aligned.

• Crafting Sequences: Build cold email sequences for various B2B clients, focusing on developing specific angles, hooks, and positioning. • Collaborating: Work with our current copywriter and GTM specialists to ensure messaging is high-quality and aligned with targeting. • Copy-Tech Research: Stay informed on new copywriting tools and AI developments. You will be responsible for testing these tools and implementing them into our internal processes. • Personalization at Scale: Utilize tools like Clay to incorporate research and personalization logic into outbound campaigns.

• Take full ownership of warm leads generated by our outbound systems. • Execute targeted follow-ups via personalized emails and phone calls to convert interest into booked meetings. • Build and manage high-touch sequences. • Responsible for keeping leads warm and persistent follow-up until a discovery call is booked. • Use Clay, Apollo, and AI tools to research prospects and personalize messaging at scale based on intent signals (funding, hiring, tech stack). • Maintain meticulous records within our CRM (and our clients' systems).

• Write cold email sequences across SaaS, FinTech, HRTech, M&A, DevTools, and more • Develop angles, hooks, and positioning that actually cut through inbox noise • Work closely with GTM specialists to align copy with targeting and offer • Run structured A/B tests (subject lines, CTAs, tone, structure) • Iterate based on data - not opinions • Use Clay for personalization logic and workflow support • Improve and build AI workflows that speed up research, ideation, and testing • Lead and mentor our copy team (currently 2 writers)

• Manage outbound campaigns for clients across various industries. • Create advanced Clay automations that impress other agencies. • Continuously test and optimize email copies, sequences, and timing until campaigns perform at their best. • Communicate campaign progress and results to clients, ensuring they feel valued and supported. • Stay up-to-date on the latest trends and tools in outbound marketing to keep our campaigns cutting-edge.

• Write cold email sequences across SaaS, FinTech, HRTech, M&A, DevTools, and more • Develop angles, hooks, and positioning that actually cut through inbox noise • Work closely with GTM specialists to align copy with targeting and offer • Run structured A/B tests (subject lines, CTAs, tone, structure) • Iterate based on data - not opinions • Use Clay for personalization logic and workflow support • Improve and build AI workflows that speed up research, ideation, and testing • Lead and mentor our copy team (currently 2 writers)

• Write cold email sequences across SaaS, FinTech, HRTech, M&A, DevTools, and more • Develop angles, hooks, and positioning that actually cut through inbox noise • Work closely with GTM specialists to align copy with targeting and offer • Run structured A/B tests (subject lines, CTAs, tone, structure) • Iterate based on data - not opinions • Use Clay for personalization logic and workflow support • Improve and build AI workflows that speed up research, ideation, and testing • Lead and mentor our copy team (currently 2 writers)

• Write and refine cold email sequences for B2B clients across different industries (SaaS, M&A, HRTech, FinTech, and more). • Create high-performing hooks, angles, and value props that cut through the noise. • Use AI tools (ChatGPT, Claude, etc.) to speed up research, ideation, and iteration - including building and improving prompts. • Work closely with GTM specialists to align copy with targeting + offers. • A/B test subject lines, hooks, tone, and sequences - and iterate based on performance. • Use Clay to support personalization and outbound workflows.