• Develop and execute a comprehensive marketing strategy aligned with ActBlue's organizational goals, defining target markets and bringing our brand story to life across every channel • Lead the Marketing team in partnering with Product and Customer Experience to develop go-to-market strategies that serve our diverse user base, from first-time donors to national campaigns • Lead both brand and demand initiatives, ensuring a cohesive presence across evergreen programs and time-sensitive campaign activations • Drive measurable growth in qualified leads, pipeline, and revenue by developing and executing integrated campaigns across email, paid media, paid social, and content • Oversee end-to-end campaign management - from strategy and creative development through deployment and post-campaign analysis • Lead top-of-funnel and mid-funnel programs including lead nurturing, automated workflows, and strategies aligned with sales data to improve attribution and reduce lead leakage • Work with partner teams to optimize lead quality, routing, and handoff processes - improving lead-to-opportunity conversion rates across the funnel • Collaborate with the web team to optimize landing pages and the user journey using A/B testing, personalization, and conversion rate best practices • Serve as a strategic partner to business development and campaign teams to ensure marketing and sales are tightly aligned across the buyer's journey • Own and regularly report on Marketing KPIs to senior leadership, forecasting demand generation results and tracking progress against revenue goals • Procure, deploy, and integrate marketing automation tools (HubSpot, CRM, Google Analytics, etc.) to build a scalable, data-driven marketing infrastructure • Build and maintain dashboards to track website performance, campaign metrics, and ROI - continuously optimizing tactics for maximum efficiency • Grow, manage, and mentor the marketing team, including a creative, growth, and market research team - setting clear goals and managing performance to build a culture of ability, agility, and humility • Cultivate strong cross-functional relationships across the organization, acting as a trusted partner and role model • Build relationships with client and partner marketing teams to secure joint speaking opportunities, testimonials, and co-marketing activations

• Build and optimize a scalable system that consistently converts leads into funded loans. • Audit and optimize the full conversion funnel: Lead → Inquiry → Call → Application → Approval → Funding • Identify bottlenecks and breakdowns in lead quality, response time and follow-up discipline, application completion rates, approval conversion, and loan officer performance. • Improve conversion rates at every stage of the pipeline. • Build and implement structured CRM workflows. • Create automation systems for email sequences, SMS follow-ups, lead nurturing campaigns, and appointment reminders and reactivation campaigns. • Establish CRM discipline and ensure team adoption. • Analyze and optimize lead sources including SEO, paid advertising (Google Ads, Meta, retargeting), referral systems, partnerships, and affiliate channels. • Improve targeting and messaging for different borrower types and loan products. • Optimize landing pages, lead forms, and conversion paths. • Work closely with the sales team to improve scripts and call structure, reduce lead drop-offs, increase closing ratios, and improve follow-up speed and consistency. • Help create a repeatable sales process aligned with marketing efforts. • Establish clear performance KPIs and reporting dashboards. • Track and report weekly pipeline metrics including cost per lead, cost per funded loan, application-to-funding ratio, lead source performance, and speed-to-lead metrics. • Deliver clear recommendations based on data and execution insights.

• Build and execute a comprehensive marketing strategy aligned with company growth goals • Establish LBC Mortgage’s brand identity and strengthen market positioning • Lead marketing planning, budgeting, forecasting, and KPI tracking • Create a culture of performance, accountability, and innovation within the marketing team • Own performance marketing channels (Google Ads, Meta, SEO, email, affiliates, retargeting, etc.) • Build scalable inbound lead generation systems for mortgage products • Optimize marketing funnel performance (traffic → leads → appointments → funded loans) • Improve conversion rates across all stages of the customer journey • Oversee website strategy, UX improvements, and landing page conversion optimization • Ensure marketing assets align with compliance and mortgage advertising standards • Collaborate with developers and content teams to improve user experience and lead capture • Lead content strategy for educational mortgage content (blogs, videos, guides, social media) • Ensure all content meets EEAT and YMYL standards • Develop messaging that communicates trust, authority, and customer value • Manage PR, partnerships, brand reputation, and public communication strategy • Implement marketing automation and lead nurturing strategies • Ensure CRM systems track lead sources, pipeline performance, and ROI • Develop reporting dashboards to support executive decision-making • Drive data-based marketing improvements and A/B testing initiatives • Build, manage, and mentor internal marketing teams and contractors • Manage external agencies and vendors (SEO, PPC, creative, web development) • Set clear performance expectations and ensure deadlines are met

• Own and lead enterprise marketing strategy aligned to aggressive growth objectives • Drive demand creation and measurable pipeline acceleration across target segments • Define and sharpen competitive positioning in a rapidly evolving market • Lead integrated campaigns across digital, social, media, events, and content • Elevate brand consistency and differentiation across every customer touchpoint • Build, mentor, and scale a high performing marketing organization • Guide agency partners while maintaining strong internal ownership of brand direction • Partner cross functionally to align product, sales, and marketing strategy