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LBC Mortgage logo
LBC Mortgage

Clear & Simple service for everyone. Unique bank programs. Honest rate quotes. Personalized service

Fractional Chief Marketing Officer

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

Poland

Posted

78 days ago

Salary

0

Seniority

Lead

English

Job Description

Fractional Chief Marketing Officer

LBC Mortgage

• Build and optimize a scalable system that consistently converts leads into funded loans. • Audit and optimize the full conversion funnel: Lead → Inquiry → Call → Application → Approval → Funding • Identify bottlenecks and breakdowns in lead quality, response time and follow-up discipline, application completion rates, approval conversion, and loan officer performance. • Improve conversion rates at every stage of the pipeline. • Build and implement structured CRM workflows. • Create automation systems for email sequences, SMS follow-ups, lead nurturing campaigns, and appointment reminders and reactivation campaigns. • Establish CRM discipline and ensure team adoption. • Analyze and optimize lead sources including SEO, paid advertising (Google Ads, Meta, retargeting), referral systems, partnerships, and affiliate channels. • Improve targeting and messaging for different borrower types and loan products. • Optimize landing pages, lead forms, and conversion paths. • Work closely with the sales team to improve scripts and call structure, reduce lead drop-offs, increase closing ratios, and improve follow-up speed and consistency. • Help create a repeatable sales process aligned with marketing efforts. • Establish clear performance KPIs and reporting dashboards. • Track and report weekly pipeline metrics including cost per lead, cost per funded loan, application-to-funding ratio, lead source performance, and speed-to-lead metrics. • Deliver clear recommendations based on data and execution insights.

Job Requirements

  • Proven experience scaling high-ticket, trust-based sales funnels (mortgage, lending, real estate, insurance, finance strongly preferred)
  • Strong understanding of conversion rate optimization and pipeline management
  • Hands-on execution mindset — not strategy-only
  • Experience working directly with sales teams and enforcing systems
  • Strong CRM and automation experience
  • Data-driven and highly analytical, but practical and fast-moving
  • Comfortable being accountable to revenue-driven KPIs

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Fractional Chief Marketing Officer

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Fractional Chief Marketing Officer

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